• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Are You Ready to BE Social?
 

Are You Ready to BE Social?

on

  • 3,125 views

Presentation on Enterprise Social Networking frot

Presentation on Enterprise Social Networking frot

Statistics

Views

Total Views
3,125
Views on SlideShare
3,073
Embed Views
52

Actions

Likes
9
Downloads
166
Comments
0

6 Embeds 52

http://paper.li 28
http://us-w1.rockmelt.com 10
http://www.gleanster.com 7
http://www.twylah.com 4
http://twitter.com 2
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Are You Ready to BE Social? Are You Ready to BE Social? Presentation Transcript

    • Maria Ogneva
      Head of Community, Yammer
      @themaria @yammer
      Are You Ready To BE Social?
    • Communication Is Changing
      Social networking now exceeds email usage
    • Does this look familiar?
      If You Aren’t Social, You’re Behind
      http://www.flickr.com/photos/liako/3141182898/in/photostream/
      http://www.flickr.com/photos/crystaljingsr/3914728401/in/photostream
    • If social is this important…… Why do so many get it wrong?
    • Does this look familiar?
      Social Media House Of Cards
      Enterprise readiness
    • Enterprise readiness
      Employee is a stakeholder
      CO-CREATOR
      COLLABORATOR
      OPEN
      EXTERNAL
      CONVERSATIONALIST
      Employee is audience
      Employee is a “cog in a machine”
      INTERNAL
      BROADCASTER
      Employee is an ambassador
      EXTERNAL
      BROADCASTER
      COMMAND &
      CONTROL
      CLOSED
      Optimized
      Integrated
      Aware
      Unaware
      SOCIAL AWARENESS 

      CORPORATE CULTURE
    • Enterprise readiness
      Command And Control
      OPEN
      Rigid culture
      Silos
      Control
      Little to no dialogue
      Hoarding information
      Employee is a “cog in a machine”
      COMMAND &
      CONTROL
      CLOSED
      Optimized
      Integrated
      Aware
      Unaware
      SOCIAL AWARENESS 

      CORPORATE CULTURE
      http://www.flickr.com/photos/crystaljingsr/3914730605/in/photostream
    • Enterprise readiness
      External Broadcaster
      Employee is a stakeholder
      OPEN
      “We do social”
      1-way broadcast
      Conversation is minimal
      Hesitant to “go off script” &
      “give up control
      Employee is a “cog in a machine”
      EXTERNAL
      BROADCASTER
      CLOSED
      Optimized
      Integrated
      Aware
      Unaware
      SOCIAL AWARENESS 

      CORPORATE CULTURE
      http://www.flickr.com/photos/50833843@N03/4689893987/
    • Enterprise readiness
      Internal Broadcaster
      Employee is a stakeholder
      OPEN
      “Open up the kimono”
      But don’t discuss
      C-level status updates
      Employee is audience
      INTERNAL
      BROADCASTER
      CLOSED
      Optimized
      Integrated
      Aware
      Unaware
      SOCIAL AWARENESS 

      CORPORATE CULTURE
      http://www.flickr.com/photos/39329131@N06/4576051863/
    • Enterprise readiness
      External Conversationalist
      Employee is a stakeholder
      OPEN
      EXTERNAL
      CONVERSATIONALIST
      Empowered to be ambassador
      Empowered to find
      info & resources
      Employee is an ambassador
      Empowered to handle “exceptions”
      Centralized
      external social
      CLOSED
      Optimized
      Integrated
      Aware
      Unaware
      SOCIAL AWARENESS 

      CORPORATE CULTURE
      http://www.flickr.com/photos/22144986@N00/4164756091/
    • Enterprise readiness
      Collaborator
      Employee is a stakeholder
      COLLABORATOR
      Employee is a stakeholder
      OPEN
      Employee empowered to collaborate
      Exception handling
      Dialogue and feedback loop
      Decentralized external social media
      CLOSED
      Optimized
      Integrated
      Aware
      Unaware
      SOCIAL AWARENESS 

      CORPORATE CULTURE
      http://www.flickr.com/photos/crystaljingsr/3915516040/in/photostream
    • Enterprise readiness
      Co-Creator
      Employee is a stakeholder
      CO-CREATOR
      Employee is a stakeholder
      OPEN
      Actively build things w / customers
      Make employees owners
      Co-creation is built into each process
      CLOSED
      Optimized
      Integrated
      Aware
      Unaware
      SOCIAL AWARENESS 

      CORPORATE CULTURE
      http://www.flickr.com/photos/crystaljingsr/3915512588/in/photostream
    • Push vs. Pull
      Enterprise readiness
      “Rather than molding individuals to fit the needs of institutions, institutions will be shaped to provide platforms to help individuals achieve their full potential by connecting with others and better addressing challenging performance needs.”
      - John Hagel & John Seely Brown “the Power of Pull”
      http://www.flickr.com/photos/10687935@N04/2201440179/
    • Culture Can Be A Barrier
      culture
      http://www.flickr.com/photos/halasi_zsolt/4526956718/
    • … And Also An Enabler And Inspiration
      culture
      http://www.flickr.com/photos/us_mission_canada/4350795564/
    • culture
      Cultivate Culture Of Openness
      Townhall (“YamJam”)
      Flat organization
      Accessibility
      Listen and act
      http://www.flickr.com/photos/32851287@N00/468487548/
    • Flattening The Organization
      culture
    • Executive Use Cases
      culture
      http://www.flickr.com/photos/35552659@N00/77745389/
      http://www.flickr.com/photos/43102195@N08/4882342820/
    • culture
      Unifying Culture, Connecting People, Breaking Silos
    • In The Social World, Agility Wins
      The social business
      http://www.flickr.com/photos/26865287@N00/2662363598/
    • The Social Customer
      The social business
      Needs help when (s)he needs it
      Doesn’t want to be sold to
      Moves on quickly
      Trusts her peers
    • Does this look familiar?
      Sound Familiar?
      The social business
    • Does this look familiar?
      Biggest Drains on Employee Time
      The social business
      Aknowledge worker spends most of the week gathering and communicating information:
      Note: Few workers perform all tasks. The number of hours per week should not add up to 40. Cost per worker per year is based on an annual salary of $75,000, including benefits.
      Source: IDC’s Information Worker Productivity Survey, October & December 2008 and Linkedin Survey, 2009
    • Does this look familiar?
      Time is Money
      The social business
      Every week, knowledge workers waste nearly 3.7 hours searching but not finding information and 2.5 hours recreating content that can’t be found.
      6.2 hours lost per week equates to$10,011 per worker per year – which amounts to nearly $10 million total for every 1,000 employees.
      The IDC reports that the return on investment for improved access to information ranges from 38% to 600%.
      Note: Cost per worker per year is based on an annual salary of $75,000, including benefits.
      Source: IDC’s Information Worker Productivity Survey, October & December 2008 and Linkedin Survey, 2009
    • “Power Of Pull”
      The social business
      http://www.flickr.com/photos/44124421278@N01/2222409232/
    • In social media, everything is exception handling
      Get real-time answers
      Knowledge retention
      Find & share expertise
      Compress Information Finding
      The social business
      http://www.flickr.com/photos/crystaljingsr/3914729343/in/photostream
    • Planned Serendipity
      The social business
      http://www.flickr.com/photos/thegaffneys/4296340696/
    • A Social Layer Across the Enterprise
      Brings all employees together
      Breaks down silos
      Integrates with traditional Systems of Record
      SYSTEM OF
      ENGAGEMENT
      CONTENT
      MANAGEMENT
      SYSTEMS OF
      RECORD
      CRM
      HR
      FINANCE
      LEARNING
    • Case Studies
    • Crowdsource Ideas, Find Experts
      Innovation
      Source creative ideas
      Surfacing domain expertise
      Harness distributed knowledge
      Uncover opportunities
      Greater visibility & innovation
      Higher engagement
      http://www.flickr.com/photos/66656285@N00/470347778/
    • Smash Silos, Make Better Decisions Faster
      innovation
      • Breaking down silos
      • Faster decision making
      • Richer pool of ideas
      • Faster speed of change
      http://www.flickr.com/photos/61569269@N00/485875684/
    • Strategic Communications
      Corp comms
      Align and coordinate
      Connect stakeholders & personnel
      Mergers & acquisitions
      Crisis communication
      & alerts
      http://www.flickr.com/photos/crystaljingsr/3915516172/in/photostream
    • Corp comms
      Any Employee Can Be An Accidental Spokesperson
      Our new product kicks a&%
      Doh! I can’t help you!
      http://www.flickr.com/photos/98274023@N00/2082535909/
    • Crisis Communications
      Corp comms
    • Marketing
      marketing
      http://www.flickr.com/photos/52789087@N05/5046384106/
    • Sales
      sales
      Opportunity identification & development
      Recognition / morale
      Field sales connectivity
      http://www.flickr.com/photos/42774892@N00/4016102/
    • Delight Customers
      Customer experience
      http://www.flickr.com/photos/idogcow/391609724/sizes/z/in/photostream/
    • Drive Partner Collaboration
      Partner collaboration
      PARTNERS
      ADVISORS
      CUSTOMERS
      YOUR COMPANY’S
      NETWORK
      PARENT
      COMPANY
      SUPPLIERS
      CONSULTANTS
    • Molson Coors Canada – Brand Ambassadors
      Building community
    • Recruitment, Onboarding, Retention
      Human resources
      Source new hires
      Quickly ramp and integrate
      Help feel heard and engaged
      http://www.flickr.com/photos/willfolsom/5701935463/in/photostream/
    • Learning & Development
      Human resources
      Programs and training
      Formal / informal learning & discovery
      Mentorship
      Reverse mentorship
      http://www.flickr.com/photos/crystaljingsr/3915515846/in/photostream
    • Business value
      Business Value Of An ESN
      Innovation
      Agility
      “Being part of the team”
      At Deloitte Digital, regression analysis on turnover of active Yammer users versus the general employee population was 2% versus 17% respectively, reflecting
      deeper engagement
      Culture
      Less ‘re-invention of the wheel’
      Better Project Outcomes
      “Less email clutter”
      After rolling out Yammer across CapGemini, the CTO discovered his email traffic dropped 30-40%
      “Working Smarter”
      LG Electronics found that use of Yammer saved each employee approximately 3 hrs
      per week: a 7.5% productivity uplift
    • Better Communications = Higher Total Returns
      “Companies that are highly effective communicators had 47 percent higher total returns to shareholders over the last five years compared with firms that are the least effective communicators.”
      Communication and Financial Performance
      If you invested $100 in 2004 in companies with varying levels of communication efficacy program, the value of your investment today would be
      Business value
      “Highly effective communicators are using social media tools 2-3 times more than the low-effectiveness group of companies to reach employees.”
      Towers Watson 2009-2010 Communication ROI Study Report, of 328 companies with a combined total of 5 million employees
    • Are You Ready For The Open Enterprise?
    • Are you ready?
      Find Allies, Seed Community
      Source: http://www.flickr.com/photos/76805197@N00/2493908947/
    • Focus On Culture And Leadership Buy-In
      Are you ready?
      http://www.flickr.com/photos/lumaxart/2137729430/sizes/l/
    • Tune Into WIIFM
      Are you ready?
      Support / helpdesk
      Sales
      Marketing
      Social media
      Community manager
      Product
      Engineering
      http://www.flickr.com/photos/89767536@N00/405946519/
    • Establish Strategy, Policyand Governance
      Are you ready?
      http://www.flickr.com/photos/32066106@N06/3000884576/
    • Launch Events
      Are you ready?
      “YamJam”
      Treasure Hunt
      http://gizmodo.com/5641742/jimi-hendrix-died-40-years-ago
      http://www.flickr.com/photos/72418619@N00/2075310775/
    • Create Relevant Content
      Are you ready?
      http://www.flickr.com/photos/15729248@N00/4898344/
    • Collect and Share Success Stories
      Are you ready?
      http://www.flickr.com/photos/38451115@N04/5576911607/
      http://www.flickr.com/photos/pasukaru76/5576911607/sizes/l/
    • Are you ready?
      Educate, Link To Other MarCom Channels
      http://www.flickr.com/photos/94085508@N00/160696504/
    • Have A Community Leader
      Are you ready?
      http://www.flickr.com/photos/62202285@N00/1817034358/
    • Integrate Business Process
      SYSTEM OF
      ENGAGEMENT
      CONTENT
      MANAGEMENT
      SYSTEMS OF
      RECORD
      CRM
      HR
      FINANCE
      LEARNING
    • Integrate Business Processes
      Are you ready?
    • Q&A Session: What’s On Your Mind?