Internet Week Yahoo! Academy: Yahoo! Studio presents...Engaging Mums

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Internet Week Yahoo! Academy: Yahoo! Studio presents...Engaging Mums

  1. 1. Follow us @yahooadbuzzuk andjoin in the conversation using #IWE
  2. 2. Yahoo! Studio presents...Engaging MumsHazel CheckleyHead of Lifestyle, EMEAAlec McCrindleCreative Director, Yahoo! Studio
  3. 3. Mums Move online
  4. 4. Store and34% share photos Read or32% contribute to a blog
  5. 5. 48%The internet is the bestway to connect withbrands that matter tothem
  6. 6. Working Mums with kids under 336%Renovate home Working mums with children under 3
  7. 7. Working Mums with kids under 3 30% Buy a car
  8. 8. Mazda Mums
  9. 9. Helpful articles
  10. 10. Tips competitionIf you are going on a long trip set offat their bedtime and they will morethan likely sleep the whole journey.Lots of snacks help too!
  11. 11. Co-branded promotion
  12. 12. Editorial promotion
  13. 13. Results 10x projected unique visitors 7000+ competition votes 2000+ social shares 50% increase in leads that month
  14. 14. CORE in Lifestyle
  15. 15. Myleene & Nokia
  16. 16. Preview
  17. 17. Competition
  18. 18. Co-branded advertising
  19. 19. Co-branded advertising
  20. 20. Vertical Integration
  21. 21. Pregnancy & Parenting
  22. 22. Closed Community
  23. 23. Canon EOS Adventure
  24. 24. Tutorials
  25. 25. Flickr Group
  26. 26. Flickr Group
  27. 27. Competition
  28. 28. Competition
  29. 29. Competition
  30. 30. Competition
  31. 31. Competition
  32. 32. Remember Partnerships prosper Insights are key

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