• Save
Internet Week Yahoo! Academy: Yahoo! Studio presents...Engaging Mums
Upcoming SlideShare
Loading in...5
×
 

Internet Week Yahoo! Academy: Yahoo! Studio presents...Engaging Mums

on

  • 633 views

 

Statistics

Views

Total Views
633
Views on SlideShare
633
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Internet Week Yahoo! Academy: Yahoo! Studio presents...Engaging Mums Internet Week Yahoo! Academy: Yahoo! Studio presents...Engaging Mums Presentation Transcript

    • Follow us @yahooadbuzzuk andjoin in the conversation using #IWE
    • Yahoo! Studio presents...Engaging MumsHazel CheckleyHead of Lifestyle, EMEAAlec McCrindleCreative Director, Yahoo! Studio
    • Mums Move online
    • Store and34% share photos Read or32% contribute to a blog
    • 48%The internet is the bestway to connect withbrands that matter tothem
    • Working Mums with kids under 336%Renovate home Working mums with children under 3
    • Working Mums with kids under 3 30% Buy a car
    • Mazda Mums
    • Helpful articles
    • Tips competitionIf you are going on a long trip set offat their bedtime and they will morethan likely sleep the whole journey.Lots of snacks help too!
    • Co-branded promotion
    • Editorial promotion
    • Results 10x projected unique visitors 7000+ competition votes 2000+ social shares 50% increase in leads that month
    • CORE in Lifestyle
    • Myleene & Nokia
    • Preview
    • Competition
    • Co-branded advertising
    • Co-branded advertising
    • Vertical Integration
    • Pregnancy & Parenting
    • Closed Community
    • Canon EOS Adventure
    • Tutorials
    • Flickr Group
    • Flickr Group
    • Competition
    • Competition
    • Competition
    • Competition
    • Competition
    • Remember Partnerships prosper Insights are key