Follow us @yahooadbuzzuk andjoin in the conversation using#IWE
Yahoo! SearchToday and tomorrowJon MyersDirector, Account Management UK and Ireland
4   14 November, 2011
14 November,52011
14 November, 2011             6
14 November, 2011             7
Yahoo! branded search masthead                    Yahoo! Search AssistSite Filters        Sponsored Results               ...
EU5     101                         EMEA     206                          MEA     67North America   177Americas        263...
EU5                        92MUK             25M                                           Search unique visitors   20.1 M...
12Yahoo! Presentation, Confidential
Competition    Efficiency     Customer service   Innovation            Performance          Create a       Simplify       ...
We work together…                                    …and we still compete.• All advertisers will use Microsoft Advertisin...
15Yahoo! Presentation, Confidential
Search | Continuous Evolution    “Science, tuned user  experience, cutting-edge   design, a different mix ofengineering an...
Search | Continuous Evolution          Delivering Answers, Not Links.           Yesterday’s Search Experience         Quer...
Search Marketing | Evolution of objectives                                                   … of online marketers said   ...
What the Market is Saying …..       BRANDING MATTERS FOR SEARCH MARKETERS                      SEARCH IS POWERFUL FOR BRAN...
Standout | Favicons and Official Stamps                                        mark raises trust levels     Favicon gives ...
New solutions to boost your Brand Search just got even sexier …
“Rich Ads in Search aredesigned to deeply engage yourtarget audience throughimages, videos and multipledirect links to you...
Rich Ads In Search | In UK/FR             888 poker
Rich Ads In Search The Case Study   60 day  campaign Brand CTRincreased by     888   300% Poker sees 83% lift in conversi...
Recent Innovation: Intelligent Shortcuts
Contextual shortcuts     provide our users with the tools they need to explore further what they want, wherever they want26
New images search     a revamped experience that introduces for the first time a social element to image searching27
Connected device“Mobile is where the world is going to be in the next 3-5 years”          “Within the next 5 years,       ...
Search apps     dedicated search engine for apps, to shop from the PC with easy downloading to smart phones29
Search Direct | A Truly Enhanced Search Experience 6 times faster than current Search product        2-3 times faster than...
Search Direct | What it looks like                     lebron james                     new york c
14 November, 32             2011
Email: mjon@yahoo-inc.comPhone: 020 7131 1590
Internet Week Yahoo! Academy: Yahoo! Search Today and Tomorrow
Internet Week Yahoo! Academy: Yahoo! Search Today and Tomorrow
Internet Week Yahoo! Academy: Yahoo! Search Today and Tomorrow
Internet Week Yahoo! Academy: Yahoo! Search Today and Tomorrow
Upcoming SlideShare
Loading in …5
×

Internet Week Yahoo! Academy: Yahoo! Search Today and Tomorrow

888 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
888
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Internet Week Yahoo! Academy: Yahoo! Search Today and Tomorrow

  1. 1. Follow us @yahooadbuzzuk andjoin in the conversation using#IWE
  2. 2. Yahoo! SearchToday and tomorrowJon MyersDirector, Account Management UK and Ireland
  3. 3. 4 14 November, 2011
  4. 4. 14 November,52011
  5. 5. 14 November, 2011 6
  6. 6. 14 November, 2011 7
  7. 7. Yahoo! branded search masthead Yahoo! Search AssistSite Filters Sponsored Results ` North Rail Related Sponsored Results Rich ContentSearches East Rail Y! Index Results Organic Results More Sponsors (powered by Bing) Sponsored Results South Rail
  8. 8. EU5 101 EMEA 206 MEA 67North America 177Americas 263Latin America 86 APAC 208 UU MM Worldwide 701,378,000
  9. 9. EU5 92MUK 25M Search unique visitors 20.1 MSearch UV 7.5M Minutes (Search) 147 MMinutes 80M Search Pages Viewed 439 MTotal PV 236M DE 20M Search UV 4.4 M Minutes 25M FR 20M Total PV 68 M Search UV 4.7M Minutes 27 M Total PV 91 M IT 15M Search UV 1.6 M ES 13M Minutes 7M Search UV 1.9 M Total PV 19 M Minutes 9M Total PV 25 M
  10. 10. 12Yahoo! Presentation, Confidential
  11. 11. Competition Efficiency Customer service Innovation Performance Create a Simplify Provide a Faster Improve Why competitive your better search innovation your ROI join new choice search experience through in search advertising for consumers scaleforces 13 Yahoo! Presentation, Confidential
  12. 12. We work together… …and we still compete.• All advertisers will use Microsoft Advertising adCenter. • Each company will maintain its own display business.• Microsoft has licensed some core Yahoo! search • Each company independently manages web technologies. properties, products, email, and instant messaging.• Microsoft will provide algorithmic and paid search • Both companies own and innovate their own consumer results for both companies. search experiences.• Yahoo! will support premium advertisers, agencies, • Both companies will maintain and service their own and resellers. affiliate search partnerships.• Microsoft will support self-service advertisers.
  13. 13. 15Yahoo! Presentation, Confidential
  14. 14. Search | Continuous Evolution “Science, tuned user experience, cutting-edge design, a different mix ofengineering and infrastructure.” “Getting the answers without requiring to interact with a page of traditional blue links” “information entirely pushed to you | immediate engagement at your fingertips”
  15. 15. Search | Continuous Evolution Delivering Answers, Not Links. Yesterday’s Search Experience Query Search Results Page Tomorrow’s Search Experience Personal Context:  Discovery & Entertainment  Search and Behavioral  Make Smarter ChoicesQuery History  Find the Best Answers Social  Get Things Done Location  Wherever the user goes
  16. 16. Search Marketing | Evolution of objectives … of online marketers said increasing brand awareness was their primary objective for search … which is the same percentage as those who said their search activity was primarily for driving sales. Source: Dec 2010 Interactive Marketing Online Executive Panel Survey – Forrester Research Inc
  17. 17. What the Market is Saying ….. BRANDING MATTERS FOR SEARCH MARKETERS SEARCH IS POWERFUL FOR BRAND AWARENESSBOOSTS BRAND’S ONLINE MARKETING CAMPAIGN PERFORMANCE
  18. 18. Standout | Favicons and Official Stamps mark raises trust levels Favicon gives instant brand recognition
  19. 19. New solutions to boost your Brand Search just got even sexier …
  20. 20. “Rich Ads in Search aredesigned to deeply engage yourtarget audience throughimages, videos and multipledirect links to your site”
  21. 21. Rich Ads In Search | In UK/FR 888 poker
  22. 22. Rich Ads In Search The Case Study 60 day campaign Brand CTRincreased by  888 300% Poker sees 83% lift in conversions with Yahoo! Rich Ads in Search BrandConversionsincreased by Brand + Call To Action Deep Site Links Brand Video Asset “Yahoo RAIS is an innovative and unique approach in the industry. Integrating rich media into search 83% through RAIS has benefited our brand image as well as the bottom line. RAIS has worked great so far, allowing us to leverage our brand terms campaign to a whole new level of exposure & engagement with our potential customers resulting in more sales ever had before. We saw an increase across the board in all measures. 888Poker’s motto is ‘We Play Different’ - RAIS gave our brand the exclusive, innovative & ‘different’ stage it deserves for our clients and we will certainly continue to use it in the future!” – 888 Poker
  23. 23. Recent Innovation: Intelligent Shortcuts
  24. 24. Contextual shortcuts provide our users with the tools they need to explore further what they want, wherever they want26
  25. 25. New images search a revamped experience that introduces for the first time a social element to image searching27
  26. 26. Connected device“Mobile is where the world is going to be in the next 3-5 years” “Within the next 5 years, mobile search will be in 6 MONTHS: 2011 JAN bigger than web search. 5.9m UK 31% of all mobile and what is more, it searches web users (19m) won’t look anything like 2011 JUL web search. We believe 8.2m UK 35% of all mobile searches web users (24m) it will most likely take the form of apps that will solve niche user needs. It won’t look like search, 25% INCREASE IN but it will sure use the MOBILE WEB USERS same data and backend as search does today” Shashi Seth 40% INCREASE IN SVP, Yahoo! Search Products SEARCHES 28 Figures from Comscore H2 2011
  27. 27. Search apps dedicated search engine for apps, to shop from the PC with easy downloading to smart phones29
  28. 28. Search Direct | A Truly Enhanced Search Experience 6 times faster than current Search product 2-3 times faster than even the fastest Search products in the market!Meets users needs before user completes search query Real-time trending queries Gives Search a whole new interface and paradigm
  29. 29. Search Direct | What it looks like lebron james new york c
  30. 30. 14 November, 32 2011
  31. 31. Email: mjon@yahoo-inc.comPhone: 020 7131 1590

×