Yahoo! Search Boss at Alt Search Engines 03 2009

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Yahoo! Search Boss at Alt Search Engines 03 2009 - Presentation Transcript

  1. Yahoo! Confidential Bill Michels GM & Sr. Director Open Search Platform [email_address]
  2. Reality of Search Huge Barriers of Entry Yahoo! Confidential
    • Three players dominate the market, giving users limited choice
    • Becoming a serious Search principal requires a massive capital investment and access to top technical talent
      • Approximately $300M in cap-ex commitment
      • People, knowledge, experience
      • Hardware, operations, and infrastructure
      • Data, relevance and ranking models
  3. Fantastic Business Model Ripe for Innovation Yahoo! Confidential
    • The economics of Search are the healthiest on the Internet, arguably in the history of software
      • Growth continues: Google Search revenue will surpass Microsoft Windows revenue in early 2009
      • Monopoly-like margins: Search margins are greater than Windows margins – +75%
      • Concentration of Wealth: By 2009, half of the world’s online advertising is expected to flow through Google’s systems
    • At the same time Search is prime for innovation
      • Social graphs and user insights can be leveraged to develop new relevance models
      • Semantic technology can improve upon query intent and page information
      • New presentation frameworks can revolutionize how material is surfaced
      • Clustering algorithms can aggregate and display similar themes together
      • Social tagging and bookmarking can be indicators of relevance
  4. The Yahoo! BOSS Offerings uge API A self-service, web services model to access Yahoo’s various search indexes:
      • University of Illinois Urbana Champaign
      • Carnegie Mellon University
      • Stanford
      • Purdue University
    Vertical Lens Highly customized and tuned vertical & niche search engines:
      • Academic
      • Working with the following universities to allow for wide-scale research in the search field:
    Yahoo! Confidential
      • Web Search (w/ Index data)
      • Image Search
      • News Search
      • Spelling
      • Site Explorer
      • Indexing of 3 rd party structured data
      • White list of URLs – up millions
      • Blending of structured data and Web data
    (Currently not self-serve)
  5. BOSS API
    • Terms that allow users to:
    • Re-rank results
    • Blend results/content sources
    • Use any monetization platform
    • Access unlimited queries
    • Present results in any way
    • Brand their products in any way
    • Features/Data:
    • Web/Image/News/Spelling
    • Key Terms (from Search Assist)
    • SearchMonkey Structured Data
    • Expanded Abstracts
    • Page data from Search Exp.
    • 40+ lang/region pairs
    • Porn/Adult filtering
    • Mashup Framework
    Yahoo! Confidential
    • Platform for intelligently building and blending three corpuses
      • Partner structured data, white-list of URLs, and Web search index
    • Structured data features
      • Real time indexing of partner data
      • Control of schema and refiners
      • Protection and isolation of data
      • Custom tuning of results
    • White-list of URLs
      • Partner defined portion of Web search index
      • Ability to include top-level domains, individual URLs, wild cards
      • URL count can be in millions
    INTERNET All crawled, ranked and presented in a single API Partner Related URLS Partner Structured Data Yahoo! Confidential BOSS Vertical Lens
  6. Yahoo! Confidential Sorting options
    • Refiners
    • Property
    • # of comments
    • - Author
    Native branding & presentation style
    • Structured data
    • Comments
    • Author
    • Date
    Shortcuts YSM Ads Vertical Lens Implementation
  7. BOSS Economics
    • BOSS is offered as a web services model
      • Developers pay based on the volume of queries and type of query
      • Query type are determined by the depth of results and index vertical
      • Developers are free to use third party advertising products with BOSS
      • Fees will be introduced in May
    • In lieu of fees option for Yahoo Search ads with a revenue share
      • Must meet certain volume requirements
      • Self-serve version of coming
    Yahoo! Confidential Units cost $0.10 (per 1000 API calls)
  8. What can be built with the BOSS API? New presentation models
  9. What can be built with the BOSS API? Client / Browser integrations
  10. What can be built with the BOSS API? New ranking models
  11. What can be built with the BOSS API? Vertical/niche search products

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