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1. Social & Yahoo!
Social networking is increasingly a key part of Web life and Yahoo! is accelerating a social
strategy that brings together social experiences from across the Web, and provides one simple
place for people to access the information and people who matter most. Find out about new
ways you can improve your social life on Yahoo!.
Yahoo!’s Social Opportunity
• More and more, people rely on social networks
to share and discover information, making
Yahoo! uniquely positioned to provide people
with all of the mainstream methods of content
discovery – content, communications, search,
and most recently, social.
• Yahoo! is pursuing a social strategy focused on partnership and innovation that brings together
social experiences from across the Web and provides one simple place for people to access
information and their connections.
Connecting Across Networks
• Facebook: Link your Yahoo! and Facebook accounts to view and
share updates across both networks. View your Facebook feed on
the Yahoo! Homepage, Yahoo! Mail and share from more than a
dozen of Yahoo!’s leading media properties. Plus, import your
Facebook friends to Yahoo! Mail for the ultimate address book!
• Twitter: Yahoo! will integrate Twitter’s real‐time social
experiences across Yahoo! later this year. Yahoo! Search results
already draw from the full stream of public tweets.
• Zynga: Later this year, Zynga, the company behind hit social Yahoo! Updates blended with
games such as Farmville and Mafia Wars, will integrate its games Facebook and Twitter, coming soon
across the Yahoo! network.
Privacy by Design
One‐click On/Off privacy controls, • People want a Web they can trust. Yahoo! is deeply
plus more granular options committed to privacy – not just as a written policy, but as a
fundamental consideration applied to each and every
Yahoo! product and feature. Yahoo! offers simple controls
and settings so that anyone can change who sees their
updates, or turn off their updates stream at any time.
• To find out more, go to Yahoo.com and search for “Yahoo!
privacy settings” or visit http://pulse.yahoo.com/y/settings.

2. Laying the Foundation
In 2008, Yahoo! started to re‐wire onto a set of global platforms, designed to drive faster
innovation on key products while driving cost‐effective, global scale and agility. This
foundational work is enabling Yahoo! to deliver unique consumer experiences in 2010.
2008 2009
• Kicked‐off Yahoo! Open Strategy • Launched major updates to Homepage, Search,
• Built Yahoo! Application Platform (YAP) Mail and Messenger experiences
• Launched Universal Profile • Integrated Yahoo! Updates on core properties
• Deployed Yahoo! Social Platform (YSP) • Enabled UGC and Updates on 80+ Yahoo!
• Introduced Yahoo! Query Language (YQL) properties
• Launched Yahoo! Updates • Opened API for YAP and Yahoo! Updates
• Integrated YAP with Yahoo! Homepage
Recent Social Acquisitions
Extends Yahoo’s social, mobile and local offerings Brings the world of sports to Facebook and
mobile devices through innovative apps
Making It Easier for Developers and Publishers
• Yahoo! provides open access to data,
tools and platforms to publishers and
developers, building a “super
syndication” social ecosystem that
drives greater engagement and
distribution.
• Yahoo! Updates “firehose” API
aggregates social updates from
Yahoo! and other sites across the
Web, enabling developers to access
and search the full, real‐time index of
Yahoo! Updates.
• With Yahoo!’s Open ID, users have
Creating a “super syndication” ecosystem
easy access to sites like The for publishers and developers
Huffington Post with just a couple
mouse clicks.
CONTACT: Kryssa Guntrum | kryssa@yahoo‐inc.com