Yahoo! Connected TV - Developer Event - Device Communication

Developer Event #YahooCTV Connected TV

Welcome! Ron JacobyVice President, Yahoo! Connected TV #YahooCTV Connected TV

Yahoo! Connected TVA software platform that enhances television through engaging interactive experiences Not a replacement for TV; Yahoo! Connected TV makes TV better TV first user experience Progressive build of engagement #YahooCTV

Robust Award-Winning Platform Introduced at CES 2009 › Launched with Sony, Samsung, LG and VIZIO Annual Product releases aligned with manufacturer timelines Recognized by the Academy of Television Arts and Sciences Winner of 2011 Primetime Emmy® Engineering Plaque Award “…Yahoo! Introduced the Connected TV platform with applications designed specifically for the TV - ushering in an explosion of consumer personalization and choice, ultimately enhancing the viewers’ TV watching experience.” Academy of Television Arts and Sciences Primetime Emmy® Award Press Release, Oct 2011 #YahooCTV

Widely Distributed 40 partnerships throughout the CE value chain Over 8M devices in market through major CE manufacturers Scalable architecture enables integration throughout the product line › Over 130 models of TV › Price points as low at $199 at 22” Global › Distributed to over 135 countries › Base platform localized to 31 languages #YahooCTV

Engaging 62% of consumers feel that Internet Connectivity is an important feature of new TVs 69% of Connected TV users rank Yahoo! Connected TV as better than other Connected TV products Over 3 million devices communicate to Yahoo! servers every month › TV connection rates of up to 70% › Varies by manufacturer Over 1.5 million unique monthly users invoke the platform › User engagement rates of up to 90% #YahooCTV

Open Open development environment › SDK download freely available from http://connectedtv.yahoo.com/developer/ Largest cross-manufacturer footprint of any CTV platform Familiar JavaScript development model › AJAX style applications Established ecosystem › Over 10,000 registered developers › Many development shops to bid on application development App testing and certification program run by Yahoo! › Includes review period for manufacturers #YahooCTV

Product Overview & Update Scott LinckeSr. Director Products, Yahoo! Connected TV #YahooCTV Connected TV

Yahoo! Connected TV How to Interact with Connected TV Apps With the press of a button on a consumer’s remoteConsumers tune into TV Programming. Intuitive controls allow users to select the app control, a dock of Connected TV apps appears at the bottom of the TV screen. of their choosing, such as flickr TV. 1 2 3 Flickr TV app allows consumers to easily browse their photos or videos … … and view in full screen 4 5 #YahooCTV

Sample of Most Popular Apps Top 20 Apps on Yahoo! Connected TV Amazon VOD Showtime Yahoo! Weather Yahoo! Sports Pandora TuneIn Radio Facebook AccuWeather Yahoo! News Yahoo! Video Yahoo! flickr eBay YouTube CrazeTV Yahoo! Finance Vimeo Twitter Screendreams iHeartRadio MyCast #YahooCTV

Current Production Release: 6.0 Introduced CES 2011 Initial deployment via software update to 2011 Sony TVs Factory installed on 2012 Sony TVs in stores now Key features › Broadcast Interactivity (ACR) › Device Communication › App Store #YahooCTV

Yahoo! Broadcast Interactivity Real-timeinternet content that complements the TV show or Advertisement › Uses Into_NowSoundprint technology to detect what is being watched. Content: trivia, fun facts, voting, related videos, photos, purchase products, more.. Works with any video: cable, satellite, VOD, DVR, Web video Developer access limited to those working jointly with TV content owners #YahooCTV

Yahoo! Broadcast Interactivity Use Cases• TV Show and Sporting Event Interactivity – Deliver actor and show info, live voting, play along, videos, photos and more.. – E-commerce sales of TV show items – Example: Showtime® Boxing• TV Ad Interactivity – Information about advertised products – Purchase product, order samples, view related content, read reviews – Example: Fidelity TV Ad #YahooCTV

Connected TV Mobile App• Enables navigation of Connected TV apps and functionality from your Android phone• Launched last month on the Android store• Currently compatible with 2012 Sony Bravia EX 40, 46, and 55 inch TVs #YahooCTV

Yahoo! Connected TV In-App Advertising Advertising in existing Yahoo! TV Apps › Prove out the technology and systems › Create processes for ad click-through TV Display ads appear in TV App and App Launch Bookmark in Dock TV optimized Click-through Experience › Access additional screens of product info › Play a video › Email the viewer product information / discounts › Launch a TV App for more info #YahooCTV

Yahoo! Connected TV StoreWhat is it? Major upgrade to the Widget Gallery that enables selling applications All transactions processed by Yahoo!® WalletEmpowers you to reach ready-made market Deployed on well over a million TVs Available Internationally Promotion of your Apps › Spotlight area › Featured Area Payment infrastructure of Yahoo!® Premium Services back-end #YahooCTV

Sell Your App at the CTV Store!Get Started Developing your Paid TV Widgets1) Download the App Developer Kit (ADK)2) Develop TV Application – debug on simulator3) Upload App to CTV Store to test on TV / Submit4) Receive production approval from Yahoo! QA5) Certification of App by TV OEM managed by Yahoo!6) Submit the Store Payment form7) Configure Pricing Tier8) Your App is now for sale!Payment Details Developers receive 70% revenue share after taxes and currency conversion Developers paid in USD on balances over $100 #YahooCTV

CTV TV Application Development Kit Introducing Y! Connected TV ADK v1.3 Released today and available for download! New feature: Device Communication › A new "Device Communication Simulator” › Device Communication allows the Yahoo! Connected TV app to connect to the Simulator over Wi-Fi › Includes Device Communication sample TV apps Upgraded Features: › Engine upgraded to 6.0.21x44, equivalent to the latest versions in the field › Updated documentation and release notes on the web site › Registration and Terms of Use moved to installer › Ubuntu VM configuration updates #YahooCTV

Download the ADK Available Today! developer.yahoo.com/connectedtv #YahooCTV

D-Link Scott LambdenSr. Product Manager – Multimedia #YahooCTV Connected TV

D-Link Evoke TV ™ Interactive HD - Developers Only – Limited Quantity Add Yahoo! Connected TV to any HDTV Includes Y! Broadcast Interactivity and Device Communication DSM-360 Universal Remote w/Qwerty keyboard Ethernet - Optional 802.11n wireless Price: $179 ORDER NOW! Two-Sided: Universal Remote www.dlink.com/evoketv/ with Qwerty Keyboard #YahooCTV

Why Develop for CTV?1. Connected TV as a Product Category is Exploding2. Yahoo! CTV Pioneered and Continues to Lead Innovation3. Yahoo! Tools and Support are Available to Assist Developers4. Simple Monetization Process5. App Sales are Enabled Across TV Brands and Internationally #YahooCTV

Device Communication & Technical Overview Jim CortezFront End Engineer, Yahoo! Connected TV #YahooCTV Connected TV

What’s Coming Up Yahoo! Connected TV Platform › Engine Architecture › Application Architecture Device Communication New Announcements Demo #YahooCTV

Engine Architecture #YahooCTV

Application Architecture #YahooCTV

What’s Coming Up Yahoo! Connected TV Platform Device Communication › What is Device Communication? › Goals › Existing Technologies › Demo › Current Architecture New Announcements Demo #YahooCTV

What is Device Communication? #YahooCTV

Device Communication Goals1. Security2. Real Time Events3. Simplicity4. Flexibility #YahooCTV

Existing Technology: Built on IP No application-level message passing No Ability to add custom services Consumer Frustration #YahooCTV

Existing Technology: Other Platforms Google TV › Only Request/Response › Basic Commands, no application level messages › Designed for simple remote functionality › Uses mDNS/ZeroConf Boxee/XBMC › Very Basic request/response › Based on XML › Unsecure #YahooCTV

What is Device Communication? #YahooCTV

Current Architecture: Discovery① Auto Discovery② IP Lookup Web Service③ Manual IP Configuration #YahooCTV

Current Architecture: APIRemote Method Calls Publish & Subscribe #YahooCTV

Current Architecture: API’s Services › Media & App Launching Input › Keyboard, Media Controls, Navigation TV App Communication › Pub/Sub & Remote methods #YahooCTV

What’s Coming Up Connected TV Landscape Yahoo! Connected TV Platform Device Communication New Announcements › Euro iTV 2012 › Yahoo! Connected TV App – Android › Device Communication Libraries Demo #YahooCTV

Euro iTV 2012 euroitv2012.orgDevice Communication: A Multi-Modal Communication Platform for Internet Connected Televisions Jim Cortez, David A. Shamma, LinghanCai #YahooCTV

Yahoo! Connected TV App - Android• Share videos from a mobile device to the TV• Send web page URLs from the TV to your phones web browser• Utilize gestures and touch to accelerate discovery, launch and navigation of TV Apps http://bit.ly/yctvappdroid• iOS App Soon! #YahooCTV

Open Source Libraries! Java Library › Compatible with Android › Wraps Protocol › Used In Yahoo! Connected TV Mobile App Development Tools Objective-C (iOS) soon! Available Today for ANY OS/Platform #YahooCTV

Demo –This demo is not available to online attendeesA video of this demo will be posted to our blogyctvblog.com @ConnectedTV #YahooCTV

What Developers Get Yahoo! Connected TV App Development Kit Device Communication Developer Tools for Device Communication Open Source Libraries #YahooCTV

Start Building! developer.yahoo.com/connectedtv #YahooCTV

Q&AJim Cortez, Ron Jacoby, Scott Lincke #YahooCTV Connected TV

Thank you for joining the Yahoo! Connected TV online developer event Download the Yahoo! Connected TV App Development Kit developer.yahoo.com/connectedtv Video of the live event will be posted to our blog yctvblog.com #YahooCTV Connected TV

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Yahoo! Connected TV - Developer Event - Device Communication

by YahooConnectedTV on May 31, 2012

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Yahoo! Connected TV - Developer Event - Device Communication Presentation Transcript