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Yahoo Connected TV - 2011 TV Next Conference
 

Yahoo Connected TV - 2011 TV Next Conference

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Thank you to all who attended our session at the 2011 TV Next conference. For those who missed it, here are our slides. For more info, follow us on Twitter: @ConnectedTV

Thank you to all who attended our session at the 2011 TV Next conference. For those who missed it, here are our slides. For more info, follow us on Twitter: @ConnectedTV

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    Yahoo Connected TV - 2011 TV Next Conference Yahoo Connected TV - 2011 TV Next Conference Presentation Transcript

    • Its  a  TV.  Its  a  Computer.  No  Its  a..  Connected  TV   -­‐  Mul5-­‐screen  Personaliza5on  and  Mone5za5on     Russ  Schafer     Senior  Director,  Global  Marke2ng   Internet-­‐Enhanced  Television   Yahoo!  Connected  TV   rschafer@yahoo-­‐inc.com  *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.    
    • Follow  Yahoo!  Connected  TV    •  Connected  TV  Website:                  hGp://connectedtv.yahoo.com/  •  Blog:     hIp://www.yctvblog.com/blog/feed  •  Facebook:     hIp://www.facebook.com/YahooConnectedTV  •  TwiGer:     hIp://twiIer.com/connectedtv    •  YouTube:   hIp://www.youtube.com/yahooconnectedtv  •  Linkedin:     hIp://www.linkedin.com/groupRegistra2on?gid=2889456     2  
    • Agenda  •  Consumer  and  Device  Trends      •  Connected  TV  Today  •   Future  of  Connected  TV   –  Personalized  and  Mul2-­‐Screen   3  
    • TV  and  Internet  Already  a  Mul5-­‐Screen  Experience     •   TV/Internet  Mul5-­‐tasking  Consumers         •     U.S.  TV  Viewers:  60%  monthly*   •     U.S.  Online  TV  Viewers  *     •     75%  Weekly,  50%  Daily   •       Worldwide  trend  across  demographics:  18-­‐64yrs   4  
    • Broadband  &  CE  Performance  Reach  Tipping  Point   •  Broadband  becoming  ubiquitous     –  90  mil  US  HH  by  2014,  ~  80%*   •  2  Mbit  average  broadband     speeds  enable  streaming   HD  Video  for  majority  of  U.S.       •  BeIer  CE    Internet  Experience   •  BeIer  graphics  performance   •  Wi-­‐Fi  integra2on  increasing  connec2vity  rates   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     5  
    •  337  mil  Connected  Devices  sold  annually  by  ’15  -­‐  ‘15  Install  Base:    600  mil  Connected  TVs-­‐  48%  of  1.2  billion  CE  devices     Connected TV Device Sales Millions of Units Sold Annually, Worldwide 200 Connected TVs 161  million   Millions of Unit Sales (#M) 150 Connected Blu-ray Disc Players 120  million   Connected Game Consoles 100 45  million   50 10.5  million   0 2010 2011 2012 2013 2014 2015 Source: Digital Lifestyles: 2011 Outlook © 2011 Parks Associates 6  
    • Tablet  is  Changing  the  Living  Room  -­‐  new  opportuni5es  through  cross-­‐device  interac5vity  115 million household s in the US 2014 80 million tablet users by t hom e 60% of tablets stay a 70% of tablets mostly used in the living room Sources:  eMarketer  forecasts,  December  2010,  Yahoo!/Nielsen  survey  on  Mobile  Shopping  Framework,  November  2010.   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     7  
    • Connected  Consumers  and  Internet/TV  Research  •     Broad  appeal  18-­‐54   •     Internet  TVs  and  Game          Consoles  preferred    •     Men  18-­‐49  early  adopters   •     Yahoo!  Connected  TV  •     1/3  U.S.  Broadband  HHs     •     preferred  by  70%  of  HHs  surveyed          using  Connected  CE  weekly   •     appeal  is  convenience,  ease  of  use   Yahoo!  Consumer  Pulse  Survey,  October  2010;    1,902  U.S  Residents,    broadband/DSL  users   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     8  
    • Connected  Consumers  and  Internet/TV  Research      60%        2  in  5            Interested  in  viewing        interested  in  relevant  adver2sing          online  content  related  to          a  TV  Show        50%     likely  to  interact  with  Ad   Yahoo!  Consumer  Pulse  Survey,  October  2010;    1,902  U.S  Residents,    broadband/DSL  users   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     9  
    • Connected  Consumers  and  Internet/TV  Research   28%     want  to  include  their  friends   via  social  when  watching  TV   Yahoo!  Consumer  Pulse  Survey,  October  2010;    1,902  U.S  Residents,    broadband/DSL  users   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     10  
    • Why   ?  
    • Yahoo!  Owns  Internet  Audience  for  TV  Events  •  2011  Academy  Awards  drew     over  1  billion  page  views   –  23  %  growth  from  2010   –  Despite  a  9  %  YTY  decline  in     Network  TV  ra2ngs  •  Over  two  days,  Yahoo!  reached     more  than  10  million  users  •  Y!  aGracts  the  most  online  visitors   –  ~  2x  the  2nd  place  site  MSN  Movies        (6.1  million)     –  6x  the  official  Oscar  site  (1.9  million).     *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     12  
    • Premium  Internet  Video    Leadership  •  25+  shows-­‐  news,  entertainment,  sports,   and  lifestyle  content  •  10  of  the  top  10  original  video  programs   online  •  21  million  monthly  uniques  •  Frequently  exceeds  viewership  of  Hulu.com   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     13  
    • Yahoo!  op5mizes  Content  for  Mul5ple  Devices  -­‐  TV,  Phone,  Tablet,  PC   TV   Phone   Tablet   PC  •  Content  op2mized  for  device,  loca2on  and  usage  model  •  Enabling  cross  device  interac2on   14  
    • Agenda  •  Consumer  and  Device  Trends      •  Connected  TV  Today  •   Future  of  Connected  TV   –  Personalized  and  Mul2-­‐Screen   15  
    • Yahoo!  Connected  TV  Plaeorm  Today  •  8  million  TVs  in  135  countries   •  ~16  million  by  early  2012    •  Complements  TV  viewing  with     Internet-­‐delivered  informa2on  •  TV  App  Store-­‐180+  Free  and  Paid  TV  Apps     •  VOD:  75,000  TV  Shows  and  Movies   •  News,  Finance,  Sports,  Games,  Social,     Shopping,  Photos,  Music,  and  more  •  Distribu2on  on  160  TV  models  from   •  Samsung®,  Sony®,  VIZIO®,  Toshiba®,  HiSense®   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     16  
    • Yahoo!  Connected  TV  Plaeorm  Videos   •  connectedtv.yahoo.com   •  www.youtube.com/yahooconnectedtv   17  
    • # 1 Connected TV Platform in Consumer Adoption Consumer  Data     Yahoo!  CTV  Plaeorm   %  OEM  TVs  Sold  with  Yahoo  CTV     Up  to  70%*   that  Connect  to  Internet   %  OEM  TVs  Sold  with  Yahoo  CTV     Up  to  60%*   that  are  used  Monthly   •     Consumer  adop2on  varies  by  TV  OEM  and  Country*     •       Strongest  Consumer  Adop2on  when  TV  has  Wi-­‐Fi  Built  In   18   18  
    • Yahoo!  Connected  TV  Experience  ex.  Flickr  TV  App   1.  Watching  Baseball  Game  on  TV       2.  Press  One  BuIon  on  the  Remote   3.      Select  the  Flickr  TV  App  to    Access  your  personal    Dock  of   access  your  photos  or  videos   TV  Apps-­‐  Overlayed  on  live  TV     4.    Easily  browse  your  photo  or  videos     5.  View  in  full  screen   19  
    • Sample  of  Most  Popular  TV  Apps  -­‐  specific  rank  order  varies  month  to  month  •  1.  Facebook®   •  Yahoo!  Finance  •  2.  Connected  TV  Store   •  12.  Show2me®  •  3.  Yahoo!®  Weather   •  13.  Flickr®  •  4.  Amazon®  VOD   •  14.  CBS®  •  5.  TV  Guide®   •  15.  USA  Today®  Sports  •  6.  Yahoo!  News  •  7.  Yahoo!  Sports  •  8.  Pandora®-­‐music  •  9.  TwiIer®  •  10.  eBay®   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     20  
    • Monetization and Analytics Supported- TV app sales, advertising, transactions, subscription Shopping   Video  on  Demand   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     21  
    • Agenda  •  Consumer  and  Device  Trends      •  Connected  TV  Today  •   Future  of  Connected  TV   –  Personalized  and  Mul2-­‐Screen   22  
    • Yahoo!  Broadcast  Interac5vity  •  Real-­‐2me  Internet  Content  synchronized     with  the  TV  show  or  Adver2sement  •  Trivia,  fun  facts,  vo2ng,  polling,  play  along     with  game  shows,  purchase  products,  more..  •  Works  with  any  video:     cable,  satellite,  VOD,  DVR,  Web  video    •  Interac2vity  with  Phone  and  Tablet     TV  Companion  devices   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     23  
    • Broadcast  Interac5vity  Examples  •  Consumers  engaged  through  onscreen  prompt  •  TV  Show  Interac5vity     •  Deliver  actor  and  show  info,  live  vo2ng,   play  along,  videos,  photos  and  more..     •  E-­‐commerce  sales  of  TV  show  items       •  Example:  Show5me®  Boxing  •  TV  Ad  Interac5vity       •  Informa2on  about  adver2sed  products   •  Purchase  product,  order  samples,     view  related  content,  read  reviews   •  Example:  Ford®  —Lincoln®  TV  Ad   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     24  
    • Broadcast  Interac5vity  Drives  Consumer  Engagement  through  Interac5ve  Content   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     25  
    • Device  Communica5on  •  Two-way connectivity between TV and companion phones and tablets•  Interactivity including –  Flick Video from Tablet to Play on TV –  Game playing, chatting, voting•  Gesture Navigation and Companion Device Text Input *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     26  
    • Four-­‐Screen  Experience   Content  op5mized  and  portable  across  devices     Cross  Device  Interac5vity    PC   Phone   Tablet   TV   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     27  
    • For  more  informa5on     Developer  kit   Latest  news  and  info  hIp://connectedtv.yahoo.com/developer   hIp://connectedtv.yahoo.com/newsroom   *    3rd  party  content  and  trademarks  referenced  in  this  presenta2on  are  the  property  of  their  respec2ve  owners.     28  
    • Yahoo!  Confiden2al | 29