Yahoo Connected TV - 2011 TV Next Conference

Its a TV. Its a Computer. No Its a.. Connected TV -‐ Mul5-‐screen Personaliza5on and Mone5za5on Russ Schafer Senior Director, Global Marke2ng Internet-‐Enhanced Television Yahoo! Connected TV rschafer@yahoo-‐inc.com * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners.

Follow Yahoo! Connected TV •  Connected TV Website: hGp://connectedtv.yahoo.com/ •  Blog: hIp://www.yctvblog.com/blog/feed •  Facebook: hIp://www.facebook.com/YahooConnectedTV •  TwiGer: hIp://twiIer.com/connectedtv •  YouTube: hIp://www.youtube.com/yahooconnectedtv •  Linkedin: hIp://www.linkedin.com/groupRegistra2on?gid=2889456 2

Agenda •  Consumer and Device Trends •  Connected TV Today •  Future of Connected TV –  Personalized and Mul2-‐Screen 3

TV and Internet Already a Mul5-‐Screen Experience •  TV/Internet Mul5-‐tasking Consumers •  U.S. TV Viewers: 60% monthly* •  U.S. Online TV Viewers * •  75% Weekly, 50% Daily •  Worldwide trend across demographics: 18-‐64yrs 4

Broadband & CE Performance Reach Tipping Point •  Broadband becoming ubiquitous –  90 mil US HH by 2014, ~ 80%* •  2 Mbit average broadband speeds enable streaming HD Video for majority of U.S. •  BeIer CE Internet Experience •  BeIer graphics performance •  Wi-‐Fi integra2on increasing connec2vity rates * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 5

337 mil Connected Devices sold annually by ’15 -‐ ‘15 Install Base: 600 mil Connected TVs-‐ 48% of 1.2 billion CE devices Connected TV Device Sales Millions of Units Sold Annually, Worldwide 200 Connected TVs 161 million Millions of Unit Sales (#M) 150 Connected Blu-ray Disc Players 120 million Connected Game Consoles 100 45 million 50 10.5 million 0 2010 2011 2012 2013 2014 2015 Source: Digital Lifestyles: 2011 Outlook © 2011 Parks Associates 6

Tablet is Changing the Living Room -‐ new opportuni5es through cross-‐device interac5vity 115 million household s in the US 2014 80 million tablet users by t hom e 60% of tablets stay a 70% of tablets mostly used in the living room Sources: eMarketer forecasts, December 2010, Yahoo!/Nielsen survey on Mobile Shopping Framework, November 2010. * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 7

Connected Consumers and Internet/TV Research •  Broad appeal 18-‐54 •  Internet TVs and Game Consoles preferred •  Men 18-‐49 early adopters •  Yahoo! Connected TV •  1/3 U.S. Broadband HHs •  preferred by 70% of HHs surveyed using Connected CE weekly •  appeal is convenience, ease of use Yahoo! Consumer Pulse Survey, October 2010; 1,902 U.S Residents, broadband/DSL users * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 8

Connected Consumers and Internet/TV Research 60% 2 in 5 Interested in viewing interested in relevant adver2sing online content related to a TV Show 50% likely to interact with Ad Yahoo! Consumer Pulse Survey, October 2010; 1,902 U.S Residents, broadband/DSL users * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 9

Connected Consumers and Internet/TV Research 28% want to include their friends via social when watching TV Yahoo! Consumer Pulse Survey, October 2010; 1,902 U.S Residents, broadband/DSL users * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 10

Yahoo! Owns Internet Audience for TV Events •  2011 Academy Awards drew over 1 billion page views –  23 % growth from 2010 –  Despite a 9 % YTY decline in Network TV ra2ngs •  Over two days, Yahoo! reached more than 10 million users •  Y! aGracts the most online visitors –  ~ 2x the 2nd place site MSN Movies (6.1 million) –  6x the oﬃcial Oscar site (1.9 million). * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 12

Premium Internet Video Leadership •  25+ shows-‐ news, entertainment, sports, and lifestyle content •  10 of the top 10 original video programs online •  21 million monthly uniques •  Frequently exceeds viewership of Hulu.com * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 13

Yahoo! op5mizes Content for Mul5ple Devices -‐ TV, Phone, Tablet, PC TV Phone Tablet PC •  Content op2mized for device, loca2on and usage model •  Enabling cross device interac2on 14

Yahoo! Connected TV Plaeorm Today •  8 million TVs in 135 countries •  ~16 million by early 2012 •  Complements TV viewing with Internet-‐delivered informa2on •  TV App Store-‐180+ Free and Paid TV Apps •  VOD: 75,000 TV Shows and Movies •  News, Finance, Sports, Games, Social, Shopping, Photos, Music, and more •  Distribu2on on 160 TV models from •  Samsung®, Sony®, VIZIO®, Toshiba®, HiSense® * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 16

Yahoo! Connected TV Plaeorm Videos •  connectedtv.yahoo.com •  www.youtube.com/yahooconnectedtv 17

# 1 Connected TV Platform in Consumer Adoption Consumer Data Yahoo! CTV Plaeorm % OEM TVs Sold with Yahoo CTV Up to 70%* that Connect to Internet % OEM TVs Sold with Yahoo CTV Up to 60%* that are used Monthly •  Consumer adop2on varies by TV OEM and Country* •  Strongest Consumer Adop2on when TV has Wi-‐Fi Built In 18 18

Yahoo! Connected TV Experience ex. Flickr TV App 1. Watching Baseball Game on TV 2.  Press One BuIon on the Remote 3. Select the Flickr TV App to Access your personal Dock of access your photos or videos TV Apps-‐ Overlayed on live TV 4. Easily browse your photo or videos 5. View in full screen 19

Sample of Most Popular TV Apps -‐ speciﬁc rank order varies month to month •  1. Facebook® •  Yahoo! Finance •  2. Connected TV Store •  12. Show2me® •  3. Yahoo!® Weather •  13. Flickr® •  4. Amazon® VOD •  14. CBS® •  5. TV Guide® •  15. USA Today® Sports •  6. Yahoo! News •  7. Yahoo! Sports •  8. Pandora®-‐music •  9. TwiIer® •  10. eBay® * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 20

Monetization and Analytics Supported- TV app sales, advertising, transactions, subscription Shopping Video on Demand * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 21

Yahoo! Broadcast Interac5vity •  Real-‐2me Internet Content synchronized with the TV show or Adver2sement •  Trivia, fun facts, vo2ng, polling, play along with game shows, purchase products, more.. •  Works with any video: cable, satellite, VOD, DVR, Web video •  Interac2vity with Phone and Tablet TV Companion devices * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 23

Broadcast Interac5vity Examples •  Consumers engaged through onscreen prompt •  TV Show Interac5vity •  Deliver actor and show info, live vo2ng, play along, videos, photos and more.. •  E-‐commerce sales of TV show items •  Example: Show5me® Boxing •  TV Ad Interac5vity •  Informa2on about adver2sed products •  Purchase product, order samples, view related content, read reviews •  Example: Ford® —Lincoln® TV Ad * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 24

Broadcast Interac5vity Drives Consumer Engagement through Interac5ve Content * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 25

Device Communica5on •  Two-way connectivity between TV and companion phones and tablets•  Interactivity including –  Flick Video from Tablet to Play on TV –  Game playing, chatting, voting•  Gesture Navigation and Companion Device Text Input * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 26

Four-‐Screen Experience Content op5mized and portable across devices Cross Device Interac5vity PC Phone Tablet TV * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 27

For more informa5on Developer kit Latest news and info hIp://connectedtv.yahoo.com/developer hIp://connectedtv.yahoo.com/newsroom * 3rd party content and trademarks referenced in this presenta2on are the property of their respec2ve owners. 28

Yahoo! Conﬁden2al | 29

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Yahoo Connected TV - 2011 TV Next Conference

by YahooConnectedTV on Oct 10, 2011

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Yahoo Connected TV - 2011 TV Next Conference — Presentation Transcript