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Yadis Hotels Press

  1. 1. PRESS PACK 2012YOUR BEST STAY IN TUNISIA www.yadis.com Press contact: A Chacun Son Image 00 33 (0)1 49 65 64 21 nc@acsifrance.com 1
  3. 3. INTRODUCTION A WORD FROM THE CHIEF EXECUTIVE Big changes have been taking place in our country since the ‘Jasmin Revolution’ and we are expecting new beginnings to get Tunisia out of the crisis back to when we welcomed almost7 million visitors a year until to 2009-2010.Yadis Hotels group is an important private enterprise in the Tunisiantourist industry, which has 8 hotels, 3 integrated Spas, ‘Menzel El Khir’a luxury boutique hotel in Djerba, and an upmarket Berber campsite inthe Sahara Desert. Tour Operators, online operators and MICEagencies featuring Tunisia market all these establishments.Yadis Hotels Tunisie has always invested in innovation anddevelopment. The group prides itself on never giving up on the qualityof its service, products and improvement. Thus building the new 5*ultra ‘All Inclusive’ hotel carried on in Djerba in 2011, inspite of itbeing a difficult year, this will open on 14 July 2012 as the YadisImperial Beach & Spa Resort (475 rooms). Similarly, the Yadis Tozeurwill reopen in 2012 as a four star hotel.One of the latest acquisitions by the group is the luxury desertcampsite in the oasis of Ksar Ghilane in the Tunisian South East.Yadis Hotels Tunisie is determined to continue innovating thereforeputting all its chances on its side. Jalel Bouricha Chief Executive Yadis Hotels Tunisie President of the Tunisian Hotel Federation for the South 3
  4. 4. I. ABOUT USThe hotel subsidiary of the group Yadis run by Mr Jalel Bouricha waslaunched in 1981 with the opening of Yadis Ibn Khaldoun in Tunis, a3* city centre hotel ideal for business trips. Today the group is ranked4th in Tunisia with a total bed capacity of 3600 beds.The Yadis Hotels Group includes several 3* and 5* hotels as well asvarious other leisure establishments (Spas, guest houses, camps,etc…) on the Island of Djerba, in Hammamet, Tabarka, Tozeur, Kebili,Ksar Ghilane and Tunis.Yadis Hotels Tunisie’s offers cover a large spectrum of themes:BusinessBeachFamiliesGolfThe Sahara desertThalaSpaOver the years the group has evolved and adapted its products tomeet its ever-changing clients’ needs (the French market representsaround 35% of its total clientele) and is currently an architect in thereconstruction of the tourism industry in Tunisia while tentativelyawaiting the ratification of the Open Skies Agreement (Transavia,Tunisair, Aigle Azur…).The group has also set up an online travel agency ‘Traveltodo’ for itsTunisian and Moroccan clients and intends to uplift its websitewww.yadis.com to meet with current booking trends.The head office is located in Tunis and since September 2010, a newoffice has opened in the Boulogne Billancourt area of Paris forgathering business intelligence. 4
  5. 5. II. YADIS FOR EACH AND EVERYONE OUR HOTELSSpread all over Tunisia in Tunis, Djerba, Tozeur, Kebili, Tabarka,Hammamet and the South of the country, our hotels, together withOasis Ksar Ghilane, give us a diverse range of products allowing us toposition ourselves in different hotel categories: charming and exotic aswell as traditional 3 to 5 stars.DJERBA….Yadis Djerba Golf Thalasso & Spa *****Located between the sea and an 18 hole golf course and stretchingalong one of the most stunning beaches on the island, the YadisDjerba Golf Thalasso & Spa 5* is a perfect resort hotel. Its 319 roomsand 13 suites are spread around 6 colourfully flowered patios in aMenzel shape and in typical Djerbian style.Facilities and activities on offer are suitable for both children andadults: 4 swimming pools (including one for children and one heatedindoor swimming pool), a fitness centre, a mini club, archery, volleyball, water polo...There are also 5 bars (including a Moorish café), as many restaurantsand of course the first-class thalassotherapy and Spa centre to whichguests have direct access from their hotel rooms.The hotel capacity also satisfies prominent MICE organisers thanks toits multipurpose conference room for 600 delegates and its plenarymeeting room for 300 people.ISO Certification: ISO 9001: 2008Yadis Imperial Beach & Spa Resort *****This hotel will open its doors in July 2012 in Djerba’s main tourist area.It will be one of the most prominent properties in the area with 475rooms and an infrastructure to match: 5 restaurants, 7 bars, 2 outdoor 5
  6. 6. pools, 3 tennis courts and a Spa.The ThalaSpa will occupy 3 floors and once again the conferencefacilities will surpass MICE organisers’ expectations.HAMMAMET….Yadis Hammamet ****Set in a beautiful jasmin garden and a 4 hectare orange grove, its 228rooms facing a splendid white sandy beach, Yadis Hammamet islocated in the heart of one of Tunisia’s trendiest riviera resorts:Hammamet.The hotel has a main restaurant serving a buffet menu of internationalcuisine, an ‘A la carte’ restaurant, the Lounge Beach Club and 2 barsserving cocktails to sip at all hours around the pool.A real haven of peace, the Spa offers an array of treatments. It has anindoor pool, a Jacuzzi, a fitness room, a traditional hammam, 2massage rooms as well as a hair salon.Just 6 km from the legendary medina of Hammamet, YadisHammamet is also close to 2 golf courses (Citrus and Yasmin).ISO Certification: ISO 22000: 2005TUNIS…Yadis Ibn Khaldoun***This business hotel is located at the heart of the business district inTunis, 10 mins away from the Tunis-Carthage International Airport.It has 130 rooms and is the ideal location for business trips in Tunisia.The hotel also has 10 modern and fully equipped conference roomsand an infrastructure completely adapted to its purpose.ISO Certification 9001: 2000 6
  7. 7. TABARKA…Yadis Morjane Tabarka ***This property was renovated in 2010 (158 rooms) and the first hotel toopen its doors in 1966 in Tabarka in the North-West of Tunisia in aoutstanding location between a beach and a pine forest. The town hasbecome famous for its International Music Festival, which started in1970. It has a picturesque villagy feel, ideal for friends and familyholidays at reasonable prices in a less-known resort.TOZEUR…Yadis Tozeur ****A charming hotel with authentic decor, Yadis Tozeur is one of the rarehotels in Tunisia to be listed as a historical building.Surrounded by its own oasis, the hotel is located at the heart of theMedina and acts as a base for those wishing to discover the TunisianSahara desert either in a 4-wheel drive or on camel.After undergoing a year of renovations, the property now has 146rooms and 13 suites and will reopen as a 4* hotel in 2012. A Spa willalso be one of its new features.SAHARA…Yadis Oasis Kébili ****For an unforgettable visit to the Tunisian Sahara, Yadis Oasis Kebili isthe perfect place to stay. Located at the gate of the desert, it issurrounded by its own oasis. It has 124 rooms with a typical decor, alarge pool with a waterfall and a wellbeing centre with hammam,sauna and massage room.Set in unusual surroundings with its large dome, Yadis Oasis Kebilioffers its guests a wide variety of gastronomies in two restaurants:‘Les Palmiers’ where a buffet menu of Tunisian and internationalcuisines are served and ‘Le Sultan’ where the menu is ‘A la carte’.Bedouin evenings are organised to entertain guests with folklore,snake charmers, fakirs… under a Berber tent in the hotel’s palm grove. 7
  8. 8. OTHER ESTABLISHMENTS‘Yadis Ksar Ghilane’ CampsiteThis luxurious campsite stretches over 4 hectares at the heart of theKsar Ghilane Oasis in the South of Tunisia.It has 60 tents set around a large swimming pool and fully equippedwith all amenities (individual bathrooms, air conditioning, heating…).Each tent is made of Bedouin canvas with stone flooring, remindful ofthe traditional dwellings in the Tunisian desert.Guests will discoverer typical Southern cuisine (bricks, lamb skewerscooked in a stone oven, lamb cooked in a clay pot) as well asMediterranean cuisine.For groups:The restaurant is used for organising events for groups. All our staff’sknow-how and our logistics are on hand to make these functionssuccessful including our indoor and outdoor VIP areas.Menzel El Khir (Djerba) - 100% MICEThe group owns this charming boutique hotel called ‘Menzel El Khir’which is 5 mins away from the Yadis Djerba Golf Thalasso & Spa hotel.The ‘Menzel’ is nestled in a natural and typically Djerbian setting.It looks like a little fortress with its 4 traditional suites, its cosy loungearea around a central patio and its main living space called ‘Houch’.Fifteen to 500 people can enjoy idyllic moments: weddings, trendy VIPevenings with Djs, Sons & Lumieres displays. III- OUR THEMESGOLFGolf courses in Tunisia are of high standard and found in sceniclocations: by the sea, in forests and even sand dunes! 8
  9. 9. IN DJERBA:Djerba Golf Club was designed by the English architect MartinHawtree; 18 holes (par 73, 6 169 m) and 9 holes (par 36, 2 242 m)spread over 120 hectares in sand dunes and nestled between palmtrees and the sea. Fairways are no larger than 40 m.Yadis Djerba Golf Thalasso & Spa offers special rates to its clientele allyear round on green fees, the course being minutes away from thehotel.IN TOZEUR:Designed by Ronald Fream, this course is spread over 25 hectares andsurrounded by palm trees blending into its own natural surroundings.At the gate of the desert between dunes and palm groves the coursehas 18 holes (to be extended to 36 holes) of international class forplayers looking for a challenge.Yadis Tozeur is 2 kms away from the course and in the immediatevicinity of the Medina and souks.IN TABARKA:Tabarka Golf Course is spread over 118 hectares of eucalyptus, oakand pine forests; this golf course has links of 6306 m, 18 holes, par 72(to be extended to 27 holes) all in a lusciously green landscape.It is one of the rarest courses in the world to have 7 greens by the sea(the course even goes over inlets in the sea). Designed by RonaldFream, it is reminiscent of Cypress Point Club in California.Yadis Morjane is minutes away from the club.IN HAMMAMET:Golf Citrus is the second golf course in Hammamet and is the mostpopular course in Tunisia. Positioned around forts and set in 173hectares of olive groves, Golf Citrus has two championship courses 18holes par 72 ‘La Foret’ (6 128 m) and ‘Les Oliviers’ (6 069 m) with anadded 9 hole compact executive course (par 28, 1 221 m). It has thebiggest driving ranges in Tunisia, 5 pitching greens and 5 puttinggreens. 9
  10. 10. Yasmin Golf course has been open since 1990 and is located on a hillbetween the sea and the forest.Thanks to its vast teeing areas and its numerous tee offs, this 18 holegolf course (par 72, 6 062 m) and 9 hole practice is suitable for alllevels. Yasmin Golf is managed by the Magic Life group.Yadis Hammamet is only a few kilometres from both the Citrus andYasmin golf courses and 1 hour drive away from Sousse-Kantaoui andMonastir courses.SPA & THALASSOYadis Hotels has recently developed a new concept of wellbeing‘ThalaSpa’. Today, we would like to emphasise the authenticity of ourheritage by offering a welcome and treatments inspired by ourtraditions.This is why each of the centres responds to their guests’ individualwishes by offering a selection of treatments based on those wishes, aswell as traditional ‘thalasso’ treatments. These are:‘traditional wishes’: natural beauty treasures‘far away wishes’: world massages (oriental, asian…)‘beauty and escapism wishes’: unique Thal’ion experience‘flash wishes’: tailor made, no constraints, to relish in the momentIN DJERBA:Yadis Djerba Golf Thalasso & Spa has 6 different areas with eachdedicated to specific treatments (reception, shape & relaxation,returning to traditional roots, wellbeing, beauty and seduction..)Its thalassotherapy centre can accommodate 150 people a day forgeneral treatments (slimming, back, rheumatism…) and specialisttreatments for golfers, mothers and babies... The centre is alwayssunny and guests have direct access to it from their hotel rooms.Yadis Imperial Beach & Spa Resort will have a Spa built in differentstyles of architecture from traditional Djerbian to modern. It is due toopen on 14 July 2012 and its ThalaSpa will have 3 levels, 6 areas withdifferent themes and will be situated at the heart of the resort. 10
  11. 11. IN TOZEUR:The Yadis Tozeur Spa will open in 2012 occuping 2 floors with 3different areas designed in typical local architecture:1 ‘Shape & Relaxation’: 1 swimming pool with different activities onoffer, 1 sauna, 1 hammam with two rooms for peelings and 1 fitnessroom.1 ‘Beauty and Escapism’: 1 double room with Jacuzzi, 6 massage andbeauty rooms including 3 rooms with bath jets.1 ‘relaxation’ area: 1 herbal tea bar on a separate level.MICE & GROUPSIn DJERBA:The Island of Djerba is ideal for greeting groups and organising MICEevents: treasure hunts, mini Olympiads, diner in a marquis on thebanks of the ‘Laguna’, night in a bivouac in the desert, sea trips to theport of Houmt Souk, island tour…Yadis Djerba Golf Thalasso & Spa has become a local reference thanksto its extensive experience and its flexibility. The hotel has hostedgroups of 350 delegates from LU, CITROEN,UPSA, SPIE, CLAAS in its plenary room, VIP lounge and committeeroom for 70 pax and its 4 sub-committee rooms (20-40 pax).Yadis Imperial beach & Spa Resort which will open in July 2012 willadd to this capacity and enable larger congresses and gala events totake place.To reach Menzel El Khir, 5 mins from Yadis Djerba, guests can take ahorse and cart or go by 4 wheel-drive. With a capacity rangingbetween 15 to 500 people, this charming guest house has been theperfect setting for many traditional private Berber parties, trendyevenings with Djs and even Sons & Lumieres displays.IN HAMMAMET:The Yadis hotel has a multipurpose meeting room of 375 m2 suitablefor any MICE event (conference, banquet…) and can accommodatebetween 250 and 300 people. 11
  12. 12. SOUTHERN SAHARA:Yadis Oasis Kebili on the edge of the desert (90 km from Tozeur and30 km from Douz) offers a completely unique and different setting fororganising congresses, seminars and hosting special groups. Similarlyto Yadis Tozeur, the hotel in Kebili is one of the most appreciatedlocations by those who wish to organise an incentive trip to Tunisia.The hotel has a multipurpose conference room amphitheatre style thatcan hold up to 300 delegates, audiovisual equipment as well as ameeting room for 50 people.Built in 1923, Yadis Oasis Tozeur is a historical building located in thecity centre. It has a multipurpose conference room with a VIP loungethat can hold 300 guests and a meeting room for 30 delegates. It isthe ideal place for MICE and group organisers with its localarchitecture, its own oasis and its distinctive decor. IV- CORPORATE RESPONSIBILITYThe ITC training centreYadis Hotels Tunisie International Training Centre (ITC) is located inthe centre of Djerba’s tourist area, near the Yadis Djerba Golf Thalasso& Spa hotel. The centre accepts and trains all students interested inthe tourism and hospitality sector; Yadis Hotels Tunisie have priorityover the recruitment of graduates.Training areas: Tourism – Hospitality – CateringYadis Hotels Tunisie participates in the United Nations GlobalCompact ProgrammeYadis Hotels Tunisie was the first hotel chain in Tunisia to adhere toGlobal Compact on 15 May 2006.This scheme is for businesses that have committed to aligning theiroperations and strategies with ten universally accepted principles inthe areas of human rights, labour, environment and anti-corruption.Thousands of stakeholders who are signatories come from over 100 12
  13. 13. countries around the world.The Ten Principles of the Global Compact are:1. Support and respect the protection of internationally proclaimedhuman rights2. Make sure the company is not complicit in human rights abuses3. Uphold the freedom of association and the effective recognition ofthe right to collective bargaining4. Eliminate all forms of forced or compulsory labour5. Abolish child labour6. Eliminate discrimination in respect of employment and occupation7. Apply a precautionary approach to environmental challenges8. Undertake initiatives to promote greater environmentalresponsibility9. Encourage the development and diffusion of environmentallyfriendly technologies10. Work against corruption in all its forms, including extortion andbriberyBeing a responsible hotelierThe environment is the pillar of sustainable development and thereforeof the group’s policy. Well aware of the impact the tourism industryhas on the environment, Yadis Hotels makes every effort to reduce itsown impact by putting into place various initiatives such as theoptimisation of water sourcing and energy consumption.Owning its properties rather than managing or franchising others’allows Yadis Hotels to have a more efficient growth model and thegroup to have tighter and more sustainable links with localcommunities and local environments.Since 2007 Yadis has opted for a strategy based on a progressiveauditing system. The group has therefore started an audit of its waterresources and has shown an interest in producing and usingunconventional hydraulic resources.To put this strategy into practice, all properties have undergone anenergy audit in order to reduce the excessive use of energy.The following initiatives have been taken in the last two years:- Planning to install solar panels in 6 hotels currently using gas 13
  14. 14. - Installation of a used water purification plant and the reuse of thiswater for Yadis Djerba Golf Thalasso & Spa gardens- Use of energy saving bulbs- Installation of water saving devices on all taps and shower heads- Planning to install a seawater desalination plant for Yadis Djerba- A feasibility study is underway for the installation of stabilisers toreduce electricity consumption and to protect equipment- Planning to install a water purification plant to reuse laundry water inYadis Djerba Golf Thalasso & SpaFinally, to be able to control the direct and indirect impacts Yadishotels have on the environment, the group has applied for theenvironmental ISO Certification ISO 14001 for both its Hammamet andDjerba properties.As such:- The hotel in Djerba has been chosen as a pilot project by theNational Agency for Energy Savings (ANME) to launch a project usingsolar energy to heat water.- The group is part of the first 4 Tunisian hotels signatories in 2007 ofa convention with the CITET (International Centre of EnvironmentalTechnologies in Tunis) allowing it to take part in a pilot project toobtain organic certification (Tunisian ecolabel).- Yadis Djerba Golf Thalasso & Spa 5* was rewarded in 2011 when itreceived a ‘Blue Flag’ for its beach. 14
  15. 15. V. PARTNER TOUR OPERATORS IN EUROPESerious lobbying has been done to collaborate with European touroperators and thanks to all these efforts, Yadis Hotels Tunisie is nowfully or partly featured by the following tour operators:· Thomas Cook· TUI· Jhan Reisen· Francorosso· Marmara· Nouvelles Frontières· Kuoni Travel· Jet Air 15
  16. 16. VI. OUR PARIS OFFICEOur office in Paris opened in September 2010 and is headed by MrKarim KAMOUN, Coordinator in strategy and development and locatedin the Boulogne Billancourt area at 19 bis, Rue de Vanves (92100).Mr Kamoun’s responsibilities include stimulating travel agents’ sales inEurope and the gathering of business intelligence to meet the group’sobjectives. DEVEUROCOM / YADIS HOTELS 19, bis Rue de Vanves 92100 Boulogne Billancourt Telephone : 00 (33) 1 79 41 31 08 Fax : 00 (33) 1 46 20 16 27 Mobile : 00 (33) 6 15 54 81 24 Website: www.yadis.com 16
  17. 17. CONTACTS IN TUNISIAYadis Imperial Beach & Spa Resort 5* - DjerbaTel : +216- 75 75 16 70 - Fax : +216- 75 75 16 65 – Email :info.yadisimperialdjerba@yadis.comYadis Djerba Golf Thalasso & Spa 5* - DjerbaTel : +216 75- 74 74 10 - Fax : +216 75 74 72 23 - Email:info.yadisdjerba@yadis.comMenzel El Khir Djerba : Guest HouseTel : +216- 75 73 35 34 - Fax : +216 75 733 534 - Email :salesregional@yadis.comYadis Hammamet 4* - HammametTel : +216- 72 28 18 82 - Fax : +216- 72 28 16 79 - Email :info.yadishammamet@yadis.comYadis Ibn Khaldoun 3* - TunisTel : +216- 71 83 22 11 - Fax : +216- 71 83 16 89 - Email :info.khaldountunis@yadis.comYadis Morjane Tabarka 3* - TabarkaTel : +216- 78 67 31 07 - Fax : +216- 78 67 38 88 - Email :info.morjanetabarka@yadis.comYadis Oasis Tozeur 4* - TozeurTel : +216- 76 45 23 00 - Fax : +216- 76 46 15 22 - Email :info.oasistozeur@yadis.comYadis Oasis Kebili 4* - KebiliTel : +216- 75 49 14 36 - Fax : +216- 75 49 11 40 - Email :info.oasiskebili@yadis.comYadis Ksar Ghilane Camp - Ksar GhilaneTel : +216- 75 62 18 70 - Fax : +216- 75 6 218 71 - Email:resa.yadisksarghilane@yadis.com 17