Bsm wk iv_j2013


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  • Bsm wk iv_j2013

    1. 1. Session IV: Beginning Social Media Professional Certificate in Digital & Social MediaInstructor: Yadira Galindo * 1
    2. 2. Session IV Overview * 2
    3. 3. Social Media 101: Pinterest •Fastest growing social network ever. Site had 11.7 million unique U.S. visitors in Jan. 2012, making it the fastest site ever to break through the 10 million unique visitor mark. •Think of it as a virtual pinboard. Sometimes called an “aspirational social network,” users create, manage and share themed imageFirst prototype launched March 2010. Co- •Users can browse other pinboards, re-pin imagesfounder Ben Silbermannsaid he personally wrote and like the content the sites first 5,000 •Popular with American women and, in 2012, itusers offering his was reported that 83% of the U.S. users werepersonal phone number women. In Britain, however, 56% of the user wereand even meeting withsome of its users. male and about 10 years younger than in the U.S., where the age range was typically 35-44.More on Wikipedia. More on Pinterest. * 15
    4. 4. Social Media 101: Pinterest Anatomy of * 15
    5. 5. Social Media 101: PinterestPinterest announces Secret Boards•You can now create up to 3 secret boards•You cannot change existing public boards intosecret boards•Why use secret boards? Pinterest gives you theseideas: •Create a holiday gift list •Plan a special event •Create a project that is not yet ready for public consumption How will you use Secret Boards? 15 *
    6. 6. Social Media 101: PinterestPinterest announces Business AccountsLike Facebook, Pinterest now has two options,create a personal account or business account.Business accounts let you do the following:•Verify your website, so that consumer know totrust you•Add buttons and widgets to increase engagement•Learn about case studies * 15
    7. 7. Social Media 101: Pinterest •Most popular pins of all-time (relatively speaking, of course): – Huffington Post, 4/14/2012 •“Pinterest Is Now the Third Most Popular Social Network in th – Social Times, 4/6/2012 •How do you use it? Contests, catalog, sharing recipes, crafts, you name it as long as it is visual! •Half of users log on dailyLaunched in May •The most repinnable keywords are: recipe, chicken, minutes,2003, LinkedIn’s -TopRank, 01/10/2013membership growsby approximately •Fit a popular category: The most popular categories on Pintertwo new members -Top Rank, 01/10/2013every second.More on Wikipedia. * 15
    8. 8. Social Media 101: LinkedIn •The world’s largest professional social network. •LinkedIn has 150 million users globally; 60+ million in the U.S. •More than 22% of LinkedIn traffic comes from mobile devices; a year ago, that figure was 8%. ( Mashable) •Most popular industries: Tech, Finance,Launched in May Manufacturing; most popular job functions:2003, LinkedIn’s Entrepreneurship, Sales, Operationsmembership growsby approximately •Slightly more men with 58%, and the bulk oftwo new members membership are in age range of 25-54.every second. •Teens are the fastest growing group, and growing fastest in Latin America, Asia and Africa. MostMore on Wikipedia. users in U.S. while fastest growing country is Indonesia. * 15
    9. 9. Social Media 101: LinkedIn Anatomy of a LinkedIn Profile * 15
    10. 10. Social Media 101: LinkedIn LinkedIn Basics: 1.Write a dynamic headline with a summary on your profile. Use keywords. 2.Use a professional photo that makes you look serious about doing business. 3.Get rid of LinkedIn’s dynamic URL. 4.Make sure to complete your education and experience sections. Again, use keywords. 5.Proofread your profile before saving it. Your profile is a reflection of you, so you want it to look professional. 6.Is your profile public? It should be.*** 7.Ask people you know and with whom you have done business to “recommend” you. (More.) * 15
    11. 11. Social Media 101: LinkedIn To look like a LinkedIn Pro: 1. Completely fill in your profile. 2. Add connections, and send personalized messages when doing so. 3. Join Groups.How does the 4. Answer questions.average executiveuse LinkedIn? 5. Regularly update your statusHe or she logs on 6.Don’t ignore:anywhere from a few 1.Company Pagestimes a week to daily, isa member of at least 2.Jobs Listingsone group, and does notpay for a premium 3.Learning Centeraccount. (More.) * 15
    12. 12. Social Media 101: Instagram Instagram is a mobile app that allows you to share photos fast. Or is it?! It just announced on Feb. 5 more web functions! -Browse others photos in real time -Like photos / -Comment But! Still no uploads or photo filters •In 2012, Instagram saw an increase of 400 percent—going from 15 million users to 80 million by July. •In September, this photo sharing app had more traffic than Twitter. * 20
    13. 13. Social Media 101: Instagram But in January 2013 it reported: •90 million Monthly Active Users •40 million Photos Per Day •8500 Likes Per Second •1000 Comments Per Second This is a 1,134% increase in comments and a 1,378% increase in likes.Thats a lot of engagement! * 20
    14. 14. Social Media 101: Instagram You can change the tone, the color, crop and share! * 20
    15. 15. Social Media 101: Instagram Instagram added some Web functionality. For the moment it is simply letting people view your profile and images. For business or professional networking take advantage of this feature and fill out your bio. It is one more way to get your brand out there. * 20
    16. 16. Social Media 101: Instagram How will you use it? •Run contests? •Share behind-the-scenes information •Promote events •Show your products •Holiday themes * 20
    17. 17. Social Media 101: Others •Flickr •Yelp •Skype •Foursquare •Blogs: WordPress, Tumblr, Posterous •MySpace -- really?! Yes, its back. •And many, many more! •Ever heard of Storify? Here is an example of how to use it: http :// publicist-asks-buzzfeed-to-remove-these * 20
    18. 18. Social Media 101: Social Media Crisis Have an angry customer using social media to air grievances? Here is what to do: •Respond quickly, but only with facts or approval to make good on problem •Respond as you would someone you are “talking” with, not robotic •Don’t be defensive •Send a direct/private message if appropriate •Reach out through the social media channel used SOURCE: * 20 media-pr-night?t=annuity-sales-strategies&utm_source=buffer&buffer_share=87d04
    19. 19. Social Media 101: Social Media Crisis Sprint wireless Situation: It’s Black Friday and Sprint is offering a dynamite and highly marketed deal on three Samsung phones, including one of the leading ones on the market. Demand is high causing its website to crash and phone lines are tied up. Customers are upset and saying it. Sprint Michael Adsit Jr - With such a hot deal the webpage is extremely busy. I really appreciate your patience with the site. Please dont hesitate to let me know if you have any further questions and Ill be happy to help as much as I can. I sincerely hope your friends dad gets better soon, he is in my thoughts! *Ben Sprint Letitia Monsey - Im sorry about the issues with Were you able to get your order processed? Also, for the activation fee wavier, was this a new line of service or an upgrade? Please let me know and I can help you complete the order if need be. Thank you *KC Jeff Teamdeadlyhertz Lockhart Thats BS, you just tried and got through? Are you kidding me, I have been trying non stop now since 3PM eastern and every time I get an I get this message that you all are enhancing the is it you just get through? I have been with Nextel since 1998 and with Sprint ever since the merger, with 4 lines on my account. If I cant get through in the next 15 minutes. Me and my 4 lines wont be a Sprint issue anymore. This is crazy Michael Howard Schine Turned away at store because they are sold out. Called 800SPRINT1 on the flyer; they are closed. Tried, but the purchase section is temporarily unavailable. Tried 8668667509, told 15 minutes wait and press "1" to hold, received a rapid busy signal. Store implied offer is limited quanities. Seems like Sprint, a telecommunication company, does not have telecommunication capability to handle current customers. Very disappointed. Sprint Kasey Ann - Im here for you! I would need to look at your account to check for the order. Can you please email me your phone#, PIN and any order details you are willing to provide to Attn:KC. I want to get to the 20 bottom of this for you. Thank you *KC *
    20. 20. Social media management •Check your Klout score •Create Google Alerts •Set notifications •Create search lists with your name/brand •Search on review sites like Yelp * 21
    21. 21. Measuring your own impact * 21
    22. 22. Managing multiple profiles Vs. Hootsuite TweetDeck * 21
    23. 23. Managing multiple profiles Hootsuite •Manage multiple social profiles •Schedule messages •Track brand mentions •Analyze social media impact •Create and monitor lists, search terms * 21
    24. 24. Class Review * 2
    25. 25. More than a wallflower:Engagement & quality content •Define goals and objectives •Pinpoint your audience •Identify potential evangelists/super-sharers •Audit your resources (I mean really audit!) •Encourage and reward buy-in internally •Establish a social media protocol and strategy •Start using social media •Post photos, video and other original content •Measure results From How the heck do I start building a social media marketing strategy?, Green Buzz Agency * 4
    26. 26. Social Media 101: Facebook DO’s •Use video •Use original photos •Post links that brand you •Post content from other It’s your brand/name. Protectreliable sources it. Promote it. Have fun. Don’ts •Inappropriate photos Not seeing notifications from Pages •Confessionals you’ve “Liked”?To ensure that youre •Risky behaviors receiving timely updates place your •Talk bad about your cursor over the LIKED button on the Facebook page and click on GETemployer NOTIFICATIONS. You will be notified of new posts! 20 *
    27. 27. Social Media 101: Google+ •It’s got a long way to go before it can rival the likes of Facebook, but don’t discount it. Keep an eye on it. •Earlier this year, it reported 100 million users and 60 percent daily engagement. •As of February, Google+ users are only spending 3.3 minutes monthly and trending down. By comparison, Facebook users currently spending 7.5 hours using monthly. •If you use it, it can benefit your SEO. •Hangouts and Circles are its best features. * 15
    28. 28. Social Media 101: LinkedIn •The world’s largest professional social network. •It isn’t just for people looking for a job. It is for people who want to network. •Great place to learn more about potential clients, customers and sources if you’re a reporter. •Good way to keep up with what the industry is doing and news relevant to your business. •What tools are other like-minded professionals or businesses using? •You’re more likely to be accepted as a contact here than on Facebook if you are “cold-calling” someone you have never met. •Make sure to use a professional photo and complete as much of your online profile as possible to brand yourself. •Join groups. * 15
    29. 29. Social Media 101: Pinterest •Fastest growing social network ever. Site had 11.7 million unique U.S. visitors in Jan. 2012, making it the fastest site ever to break through the 10 million unique visitor mark. •It’s not for everyone, but since it’s growing by leaps and bounds. Play with it. Find out if your audience is using it. •Popular with American women and, in 2012, it was reported that 83% of the U.S. users were women. •You need lots of good quality photos and video. •Don’t just share your content. Repin other people’s content also. •Great for contests. * 15