Bsm wk i_march13

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  • This is a BEGINNING social media class! -Ask for how many are on social media now? -Any experts in the room? -We can go slow/fast depending on the topic and questions. -Ask questions anytime, please! -Please let me know if there are specific topics you’d like to cover because we won’t get to everything! -Name some of the social media applications you use…. Did anyone mention Amazon? Yelp? What about blogs? Forums?
  • Entry level course but we will go at the speed of the class. Assuming everyone has basic computers skills. Please ask questions or contact me if we go to fast or you need. Things are constantly changing so please excuse if I don’t have all the answers or if my answer is outdated please let me know!
  • Student photos – change your settings; show how; even if you block others from viewing, what is your first impression
  • Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
  • SEO= Search Engine Optimization ; SEO is the process of improving the visibility of a website in a search engine’s "natural," or un-paid (“organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
  • http://www.greenbuzzagency.com/how-the-heck-do-i-start-building-a-social-media-marketing-strategy
  • http://www.greenbuzzagency.com/how-the-heck-do-i-start-building-a-social-media-marketing-strategy
  • First impressions. Do you accept friend requests from people you don’t know and don’t’ have any biographical information or photo to tell you about this person? Do you follow someone on Twitter simply because they follow you or do you look at them to see if you have interests in common?

Transcript

  • 1. Session I: Beginning Social MediaProfessional Certificate in Digital & Social MediaInstructor: Yadira Galindo galindoyadira@gmail.com 1
  • 2. Welcome!• I’m Yadira Galindo, your tour guide through the wonderful world of Beginning Social Media.• Former print reporter turned public relations specialist and now lecturer• Email: galindoyadira@gmail.com• Cell: 619-379-3977 (text okay)• You can find me online and friend/follow me! • Facebook (yadira.galindo) • Twitter (yadira_galindo) My avatar on • LinkedIn (yadiragalindo) Twitter, LinkedIn, Google+, Instagram• Class introductions and Pinterest • Name, short bio, SM experience • Why are you here? 2
  • 3. Agenda• We have a lot to cover over the next four weeks. Fasten your seatbelts! • First things first, friend me on Facebook, right now! • Pass out syllabus • Introduce BSM Online • Online classroom for BSM on Facebook • “Secret” group • Post assignments here • Ask questions! Engage! 3
  • 4. Assignment 2: Due by next classAssignment 1:All students:1. Post a link to a social media article/blog on something you didn’t know regarding social media with a short summary of what took away from this article.2. Comment on posts by two of your classmates.3. Review your Facebook page. Do you see any changes you need to make? Post on the group site changes you’re making and why, or why you didn’t make changes. 3
  • 5. Assignment 2: Due by next classAssignment 1:Matriculated students only:1. Assignments from previous slide.2. Post three times throughout the week on Facebook. Subject to be related to either social media, your major or your career interests. 3
  • 6. Requirements• Weekly attendance  Sign-in required! With only four weeks in the course, missing a class could adversely impact your grade!• Completion of weekly reading & written assignments  posted to BSM Online weekly• Participation in class & on BSM Online• Final project  will be discussed in further detail in Session III 6
  • 7. Course Overview• According to the course description, we are going to be very busy!• Introduction to web-based social media tools. Get a broad overview of applications such as Facebook, Twitter, Google+, Pinterest and others as professionals’ tools. Class explores engagement, managing social networks and delivering quality content. Other topics include web branding and promoting a brand across platforms.  Note: Social media is a constantly evolving topic of discussion. For that reason, the changing times could result in a change in the syllabus. Stay tuned! 7
  • 8. Course Overview You are here, so the assumption can be made that you understand the influence and impact social media can have for a media professional in today’s fast-paced world. More: 8 http://www.socialnomics.net/2011/06/22/social- media-revolution-3-video-long-version/
  • 9. Course Overview Facebook got a timeline, And a new toy … 9
  • 10. Course Overview More: Pinterest is Now the No. 3 Social Network in the U.S. [STUDY] 10
  • 11. Course Overview• Goals & Objectives  The point isn’t to learn the ins and outs of every one of the latest social networking trends. Instead, it is to …  understand the hows and the whys,  use it to enhance your online brand and expand your reach,  and embrace the ability to adapt regardless of the tools. Because they will change! 11
  • 12. Social Media 101Internet users under 50 areparticularly likely to use a socialnetworking site of any kind, andthose 18-29 are the most likelyof any demographic cohort todo so (83%).Women are more likely thanmen to be on these sites. Thoseliving in urban settings are alsosignificantly more likely thanrural internet users to use socialnetworking. http://pewinternet.org/Reports/2013/Social-media-users/Social-Networking-Site-Users/Overview.aspx 12
  • 13. Let’s Get Started! 13
  • 14. Social media literacy & citizenship When the BSM class began the discussion was about how media professionals could simply and easily use social media. The slide looked something like this.  To promote content and  News & information drive traffic publishing  Open dialogue with the  Blog & website community they are trying to integration reach  Build a network  Research and news gathering  Establish a personal  Crowdsourcing and building a brand community of resources From Teaching Social Media, mashable.com 14
  • 15. Social media literacy & citizenship Over time, the discussion evolved. Using Using Well  To promote content and  Social media factor in drive traffic organic SEO  Open dialogue with the  Customer service community they are extending beyond the trying to reach 1-800 number  Crowdsourcing and  Crowdfunding, building a community of recruitment of talent & resources hiring  News & information  Crisis management & publishing direct-to-audience messaging 15
  • 16. Social media literacy & citizenship Social media is… Via Hootsuite, for more information visit http://youtu.be/zr_-55kiDLM 16
  • 17. More than a wallflower:Engagement & quality content• In the sports world, the most successful teams have a great playbook, a strategy they employ to win a game. 17
  • 18. More than a wallflower:Engagement & quality content• Develop a social media strategy!  Define goals and objectives  Pinpoint your audience  Identify potential evangelists/super-sharers  Audit your resources (I mean really audit!)  Encourage and reward buy-in internally  Establish a social media protocol  Start using social media From  Measure results How the heck do I start building a social media marketing s , Green Buzz Agency 18
  • 19. Marketing is not social, have aconversation Average shelf life of a social media post is three hours! According to Bitly 19 From Calculate the ROI of Social Media, briansolis.com
  • 20. Looking good:Making your profile count 20
  • 21. Looking good:Making your profile count• Photos:• Do not settle for the egghead or the shadowman. Be you. Illustrate who your are. Be your brand.• Select a headshot that captures you as you really look.• Use the same photo across applications and save the image with your name. SEO! 21
  • 22. Looking good:Making your profile count• Usernames: • Be you. Be your brand. Not @hottiemom74. Or @tipsytommy. • If you do, change it. Like yesterday. How. Favorite taken? Ideas. • Take time to customize URL in Facebook, LinkedIn, etc. • Keep it short. • Avoid inclusion of corporate labels. You never know … Tip: To see if your desired name is available across all social media platforms, check out the social media too – Social Media Today 22
  • 23. Looking good:Making your profile count• Bio: • No bio = less followers. • Be you. Be your brand. Don’t be Bob Dylan song lyrics. Bleh. • It’s only 160 characters. Use the space wisely. •Identify and include keywords that describe you, your business, your interests. Who you would follow. Birds of feather … •Do add a website URL. Help friends/fans/followers/connections. •Be consistent across applications. 23
  • 24. Social Media 101: Facebook • Yeah. You know what it is. • In 2012, Facebook announced that it reached 1 billion users; approximately 80% of monthly active users outside the U.S./Canada. • Service is largely private, with access grated by user and privacy setting managed on personal level.Facebook was • People 45 and older make up 46% offounded in February Facebook users, 57% have completed2004. Back then, it some college and more women thanwas only available to men.students at Harvard. • Facebook made its public offering (value:More on Wikipedia. $100 billion) in 2012, but if you follow the news it hasn’t been leaving up to 15 financial expectations.
  • 25. Social Media 101:Facebook• Slightly more women than men• Largest number of users are younger than 50• Slightly more urban users• But most other facts are comparablehttp://pewinternet.org/Reports/2013/Social-media-users/Social-Networking-Site-Users/Demo- 15portrait.aspx
  • 26. Social Media 101: FacebookAnatomy of Facebook Group provides a closed space for Page small groups of people to allows an organization, business, communicate about shared celebrity or band to maintain a interests professional presence Profile Profiles (Timelines)represent individuals and must be held under an individual 16
  • 27. Social Media 101: Facebook • Groups provide a closed space for small groups of people to communicate about shared interests. • Groups can be created by anyone. • Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members. • Audience: Group members must be approved or added by other members. When a group reachesGroup members get a certain size, some features are limited. Thenotified about all newposts in a group unless most useful groups tend to be the ones youthey choose to restrict create with small groups of people you know.their group notificationsettings. • Communication: In groups, members receive notifications by default when any member postsIf group privacy is set to in the group. Group members can participate inClosed or Secret, onlygroup members will be chats, upload photos to shared albums,able to see things that get collaborate on group docs and invite membersposted in the group. who are friends to group events. 18