Bsm wk iii_f12
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  • http://www.greenbuzzagency.com/how-the-heck-do-i-start-building-a-social-media-marketing-strategy
  • http://www.greenbuzzagency.com/how-the-heck-do-i-start-building-a-social-media-marketing-strategy
  • *#NBCFail - Marx posted the message on Thursday, nearly 24 hours before the Olympics’ opening ceremony. On July 27, the day of the ceremony, there were just 212 #NBCFail tweets, according to Peoplebrowsr. By July 28, there were 6,000. By July 29, there were 20,000. *Denver Post sports writer tweets “horny” statement as says later it was meant to be a DM to reader
  • https://apps.facebook.com/expressjeansgiveaway/pages/223d1f0ca576320a
  • http://www.mediabistro.com/mediajobsdaily/three-ways-to-use-google-to-bolster-your-career_b11847 NFL Hangouts: http://mashable.com/2012/08/01/google-hangouts-nfl-fantasy-football-leagues/ http://mashable.com/2012/07/27/look-good-on-video/ -- Look good on video
  • http://www.mediabistro.com/mediajobsdaily/three-ways-to-use-google-to-bolster-your-career_b11847 http://mashable.com/2012/07/27/look-good-on-video/ -- Look good on video http://mashable.com/2012/11/01/google-hangouts-new-features/#718212-Cadbury-UK
  • http://www.steamfeed.com/3-reasons-google-plus-cant-be-ignored/ http://youtu.be/2FOGc8E0gMY
  • http://mashable.com/2012/08/01/youtube-4-billion-hours/

Bsm wk iii_f12 Presentation Transcript

  • 1. Session III: Beginning Social MediaProfessional Certificate in Digital & Social MediaInstructor: Yadira Galindo galindoyadira@gmail.com 1
  • 2. Session III Overview 2
  • 3. Final project• Develop a social media strategy  Define goals and objectives  Pinpoint your audience  Identify potential evangelists/super-sharers  Audit your resources (I mean really audit!)  Encourage and reward buy-in internally  Establish a social media protocol  Start using social media  Measure results• Or, a social media analysis  Identify an organization that participates in social media  Describe the org (target audience & message) & its social media efforts  Comment on 4 of the following: authenticity, transparency, ethics, listening/monitoring, outreach/engagement, building conversation/community, strategic planning 4 Matriculated students will present project to class.
  • 4. Assignment 3Assignment 3:All students:1. Post a link to a social media article/blog on something you didn’t know regarding social media with a short summary of what took away from this article.2. Comment on posts by two of your classmates. 4
  • 5. Social Media Done Right, Wrong Top 10 social media stars, according to Forbes magazine Five top social media marketing cam , according to Vocus.com Politics, Humor and social media a bad mix for Kitche , according to PR News #NBCFail 19
  • 6. Social Media Done RightPanda Porn, Redefined: Mei Xiangs Artificial Insemination Live-Tweeted Fo #PandaAI http://dcist.com/2012/04/storyfied_mei_xiangs_artificial_ins.php 19
  • 7. Social Media Done Right or Wrong? 19
  • 8. Social Media 101: Pinterest • Fastest growing social network ever. Site had 11.7 million unique U.S. visitors in Jan. 2012, making it the fastest site ever to break through the 10 million unique visitor mark. • Think of it as a virtual pinboard. Sometimes called an “aspirational social network,” users create, manage and share themed imageFirst prototype launched collections.in March 2010. Co- • Users can browse other pinboards, re-pinfounder Ben Silbermannsaid he personally wrote images and like the content posted.to the sites first 5,000 • Popular with American women and, in 2012, itusers offering his was reported that 83% of the U.S. users werepersonal phone numberand even meeting with women. In Britain, however, 56% of the usersome of its users. were male and about 10 years younger than in the U.S., where the age range was typically 35-More on Wikipedia. 44. More on Pinterest. 15
  • 9. Social Media 101: Pinterest Anatomy of 15
  • 10. Social Media 101: PinterestPinterest announces Secret Boards•You can now create up to 3 secret boards•You cannot change existing public boards intosecret boards•Why use secret boards? Pinterest gives you theseideas: Create a holiday gift list Plan a special event Create a project that is not yet ready for public consumption How will you use Secret Boards? 15
  • 11. Social Media 101: PinterestPinterest announces Business AccountsLike Facebook, Pinterest now has two options,create a personal account or business account.Business accounts let you do the following:•Verify your website, so that consumer know totrust you•Add buttons and widgets to increase engagement•Learn about case studies 15
  • 12. Social Media 101: Pinterest Why it is news? • “After mounting criticism, Pinterest strikes back aga – Digital Trends, 5/1/2012 • Most popular pins of all-time (relatively speaking, of – Huffington Post, 4/14/2012 • “Pinterest Is Now the Third Most Popular Social NetwLaunched in May – Social Times, 4/6/20122003, LinkedIn’s • How do you use it? Contests, catalog,membership grows sharing recipes, crafts, you name it as longby approximately as it is visual!two new membersevery second. • Half of users log on dailyMore on Wikipedia. 15
  • 13. Social Media 101: Google+ • Declared by outlets like the New York Times to be Google’s biggest attempt to rival Facebook, it is actually the company fourth try at a social network. • Earlier this year, it reported 100 million users and 60 percent daily engagement. • As of February, Google+ users are only spending 3.3 minutes monthly and trending down. By comparison, Facebook usersLaunched in June currently spending 7.5 hours using monthly.2011, Google+upside includes • Single male-dominated (70-30) and geek-integration into driven (top users include students, but alsoexisting Google web designers, engineers and softwareproducts. developers). Top countries are U.S. and India. More on demographics.More on Wikipedia. 15
  • 14. Social Media 101: Google+ •Circles: You use Circles to organize the people you follow (as well as who follows you) on Google+. And you can use Circles to organize your stream. •Real-time stream: In Google+, the stream flows as new updates are posted. New updates automatically show up at the top of your stream after you log in, and new comments appear automatically as people comment on the posts. Hangouts: Think of hangouts as group video chat. You can chat, via video, with up to ten people at a time-for work and play! Hangouts goes pro with NFL Hangouts +1 and SEO potential: Hello. It is Google, isn’t it? It can help your career?! MediaJobsDaily says yes. 15
  • 15. Social Media 101: Google+How do you use Google+?•USA Today – Black Friday 2012: What you need to know•Boosting your career using Google? Create circles in your industry Use hangouts to talk to people Check out Hangouts on Air•Look good on Video (whether for Google+, Skype,YouTube or anything else…)•10 Brands Making the Most of Google+•Hangouts are more than just video conferencing, you canshare your desktop and collaborate on documents 15
  • 16. Social Media 101: Google+Why you can’t ignore Google+•Social Networking•Content Marketing•Search Engine Optimization (SEO) 15
  • 17. Social Media 101: YouTube •YouTube is the second largest search app behind Google Search •We watch 4 billion hours of YouTube per Month •72 hours are uploaded per minute •YouTube is now investing money in creating its own programming, competing with cable programming •YouTube is a Google subsidiary •You can stream your Google+ Hangout live on Google or archive it there for later viewing •Your company website may run out of bandwidth if you update your videos frequently, keep them on YouTube for people to watch later •7 Quirky, Comical YouTube Channels 15
  • 18. Social Media 101: LinkedIn • The world’s largest professional social network. • Finally, there’s an (iPad) app for it! LinkedIn has 150 million users, and the iPad is the fastest growing device on the network. More than 22% of LinkedIn traffic comes from mobile devices; a year ago, that figure was 8%. (Mashable)Launched in May • Most popular industries: Tech, Finance,2003, LinkedIn’s Manufacturing; most popular job functions:membership grows Entrepreneurship, Sales, Operationsby approximatelytwo new members • Slightly more men, and the bulk of membership are in age range of 25-54. Teensevery second. are the fastest growing group, and growing fastest in Latin America, Asia and Africa. MostMore on Wikipedia. users in U.S. while fastest growing country is Indonesia. 15
  • 19. Social Media 101: LinkedIn Anatomy of a LinkedIn Profile 15
  • 20. Social Media 101: LinkedIn LinkedIn Basics: 1.Write a dynamic headline with a summary on your profile. Use keywords. 2.Use a professional photo that makes you look serious about doing business. 3.Get rid of LinkedIn’s dynamic URL. 4.Make sure to complete your education and experience sections. Again, use keywords. 5.Proofread your profile before saving it. Your profile is a reflection of you, so you want it to look professional. 6.Is your profile public? It should be.*** 7.Ask people you know and with whom you have done business to “recommend” you. (More.) 15
  • 21. Social Media 101: LinkedIn To look like a LinkedIn Pro: 1. Completely fill in your profile. 2. Add connections, and send personalized messages when doing so. 3. Join Groups.How does the 4. Answer questions.average executiveuse LinkedIn? 5. Regularly update your statusHe or she logs on 6.Don’t ignore:anywhere from a few 1. Company Pagestimes a week to daily, isa member of at least 2. Jobs Listingsone group, and does notpay for a premium 3. Learning Centeraccount. (More.) 4. http:resume.linkedinlabs.com 15