Understanding Social Media Fall 2013 class


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  • This is a BEGINNING social media class! -Ask for how many are on social media now? -Any experts in the room? -We can go slow/fast depending on the topic and questions. -Ask questions anytime, please! -Please let me know if there are specific topics you’d like to cover because we won’t get to everything! -Name some of the social media applications you use…. Did anyone mention Amazon? Yelp? What about blogs? Forums?
  • Entry level course but we will go at the speed of the class. Assuming everyone has basic computers skills. Please ask questions or contact me if we go to fast or you need. Things are constantly changing so please excuse if I don’t have all the answers or if my answer is outdated please let me know!
  • Student photos – change your settings; show how; even if you block others from viewing, what is your first impression
  • Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
  • SEO= Search Engine Optimization ; SEO is the process of improving the visibility of a website in a search engine’s "natural," or un-paid (“organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
  • http://www.greenbuzzagency.com/how-the-heck-do-i-start-building-a-social-media-marketing-strategy
  • http://www.greenbuzzagency.com/how-the-heck-do-i-start-building-a-social-media-marketing-strategy
  • First impressions. Do you accept friend requests from people you don’t know and don’t’ have any biographical information or photo to tell you about this person? Do you follow someone on Twitter simply because they follow you or do you look at them to see if you have interests in common?
  • Understanding Social Media Fall 2013 class

    1. 1. 1 Session I: Understanding Social Media Professional Certificate in Digital & Social Media Instructor: Yadira Galindo galindoyadira@gmail.com
    2. 2. 2 Welcome! • I’m Yadira Galindo, your tour guide through the wonderful world of social media. • Former print reporter turned public relations specialist and now lecturer • Email: galindoyadira@gmail.com • Cell: 619-379-3977 (text okay) • You can find me online and friend/follow me! • Facebook (yadira.galindo) • Twitter (yadira_galindo) • LinkedIn (yadiragalindo) • Class introductions • Name, short bio, SM experience • Why are you here? My avatar on Twitter, LinkedIn, Google+, Instagram and Pinterest
    3. 3. 3 Agenda • We have a lot to cover over the next four weeks. Fasten your seatbelts! • First things first, friend me on Facebook, right now! • Pass out syllabus • Introduce BSM Online • Online classroom for BSM on Facebook • “Secret” group • Post assignments here • Ask questions! Engage!
    4. 4. 3 Assignment 1: Due Wednesday Assignment 1: All students: 1. Post a link to a social media article/blog on something you didn’t know regarding social media with a short summary of what you took away from this article. 2. Comment on posts by two of your classmates. 3. Review your Facebook account. Do you see any changes you need to make? Post on our FB group site changes you’re making and why, or why changes are unwarranted.
    5. 5. 3 Assignment 1: Due Wednesday Assignment 1: Matriculated students only: 1. Assignments from previous slide. 2. Post three times on Facebook. Subject should be related to social media, your major or your career interests.
    6. 6. 6 Requirements • Weekly attendance  Sign-in required! With only four weeks in the course, missing a class could adversely impact your score! • Completion of weekly assignments  posted to BSM Online weekly • Participation in class and on BSM Online • Final project  will be discussed in further detail in session III
    7. 7. 7 Course Overview Most popular social networking sites in 2013 based on unique monthly visitors 1.Facebook – 1,100,000,000 2.YouTube – 1,000,000,000 3.Google+ – 359,000,000 4.Twitter – 288,000,000 5.LinkedIn – 110,000,000 http://growingsocialmedia.com/social-media-statistics-and-facts-of-2013-infographic/
    8. 8. 8 Course Overview • According to the course description, we are going to be very busy! • Introduction to web-based social media tools. Get a broad overview of applications such as Facebook, Twitter, Google+, Pinterest and others for use as professionals’ tools. Class explores engagement, managing social networks and delivering quality content. Other topics include web branding and promoting a brand across platforms.  Note: Social media is a constantly evolving topic of discussion. For that reason, the changing times could result in a change in the syllabus. Stay tuned!
    9. 9. Course Overview You are here, so the assumption can be made that you understand the influence and impact social media can have for a professional in today’s fast-paced world. 9 More: http://www.socialnomics.net/2013/01/01/social-media-video-2013/
    10. 10. Course Overview 10 Facebook got a toy… And Twitter followed…
    11. 11. Course Overview 11
    12. 12. 12 Course Overview • Goals & Objectives  The point isn’t to learn the ins and outs of every one of the latest social networking trends. Instead, it is to …  understand the hows and the whys,  use it to enhance your online brand and expand your reach,  and embrace the ability to adapt regardless of the tools. Because they will change!
    13. 13. 13 Social Media 101 http://pewinternet.org/Reports/2013/Social-media-users/Social-Networking-Site-Users/Overview.aspx Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%). Women are more likely than men to be on these sites. Those living in urban settings are also significantly more likely than rural internet users to use social networking.
    14. 14. 14 Let’s get started!
    15. 15. Social media literacy & citizenship  To promote content and drive traffic  Open dialogue with the community they are trying to reach  Research and news gathering  Crowdsourcing and building a community of resources  News & information publishing  Blog & website integration  Build a network  Establish a personal brand 15 From Teaching Social Media, mashable.com When this class began the discussion was about how media professionals could simply and easily use social media. The slide looked something like this.
    16. 16. Social media literacy & citizenship  To promote content and drive traffic  Open dialogue with the community they are trying to reach  Crowdsourcing and building a community of resources  News & information publishing 16 Over time, the discussion evolved. Using Using Well  Social media factor in organic SEO  Customer service extending beyond the 1-800 number  Crowdfunding, recruitment of talent & hiring  Crisis management & direct-to-audience messaging
    17. 17. Social media literacy & citizenship 17Via Hootsuite, for more information visit http://youtu.be/zr_-55kiDLM Social media is…
    18. 18. More than a wallflower: Engagement & quality content 18 • In the sports world, the most successful teams have a great playbook, a strategy they employ to win a game.
    19. 19. More than a wallflower: Engagement & quality content 19 • Develop a social media strategy!  Define goals and objectives  Pinpoint your audience  Identify potential evangelists/super-sharers  Audit your resources (I mean really audit!)  Encourage and reward buy-in internally  Establish a social media protocol  Start using social media  Measure results From How the heck do I start building a social media marketing s , Green Buzz Agency
    20. 20. Marketing is not social, have a conversation 20 From Calculate the ROI of Social Media, briansolis.com Average shelf life of a social media post is three hours! According to Bitly
    21. 21. Looking good: Making your profile count 21
    22. 22. Looking good: Making your profile count 22 • Photos: • Do not settle for the egghead or the shadow man. Be you. Illustrate who you are. Be your brand. • Select a headshot that captures you as you really look or want to be viewed. • Use the same photo across applications and save the image with your name. SEO!
    23. 23. Looking good: Making your profile count 23 • Usernames: • Be you. Be your brand. Not @hottiemom74. Or @tipsytommy. Tip: To see if your desired name is available across all social media platforms, check out the social media too – Social Media Today • If you do, change it. Like yesterday. Favorite taken? Ideas. • Take time to customize URL in Facebook, LinkedIn, etc. • Keep it short. • Avoid inclusion of corporate labels. You never know …
    24. 24. Looking good: Making your profile count 24 • Bio: • No bio = less followers. • Be you. Be your brand. Don’t be Bob Dylan song lyrics. • It’s only 160 characters. Use the space wisely. •Identify and include keywords that describe you, your business or your interests. Who you would follow. Birds of feather … •Do add a website URL. Help friends/fans/followers/connections. •Be consistent across applications.
    25. 25. Looking good: Making your profile count 25 Find an example of bio you like and why it works professionally.
    26. 26. Looking good: Making your profile count 26Source: Leaders West Digital Marketing Journal http://leaderswest.com/2013/06/01/infographic-how-to-create-the-perfect-facebook-profile-picture/
    27. 27. Social Media 101: Facebook • Yeah. You know what it is. • In 2012, Facebook announced that it reached 1 billion users. • Service is largely private, with access granted by users and privacy setting managed on a personal level. • People 45 and older make up 46% of Facebook users, 57% have completed some college and more women than men. • Facebook made its public offering (value: $100 billion) in 2012, but if you follow the news it hasn’t been leaving up to financial expectations. 15 Facebook was founded in February 2004. Back then, it was only available to students at Harvard. More on Wikipedia.
    28. 28. Social Media 101: Facebook 15 • Slightly more women than men • Largest number of users are younger than 50 • Slightly more urban users • But most other facts are comparable http://pewinternet.org/Reports/2013/Social- media-users/Social-Networking-Site-Users/Demo- portrait.aspx
    29. 29. Social Media 101: Facebook 16 Anatomy of Facebook Profile Profiles (Timelines) represent individuals and must be held by an individual Group provides a closed space for small groups of people to communicate about shared interests Page allows an organization, business, celebrity or band to maintain a professional presence
    30. 30. Social Media 101: Facebook 18 • Groups provide a closed space for small groups of people to communicate about shared interests; can be created by anyone. • Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members. • Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know. • Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events. Group members get notified about all new posts in a group unless they choose to restrict their group notification settings. If group privacy is set to closed or secret, only group members will be able to see things that get posted in the group.