An assessment of superyacht charters
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An assessment of superyacht charters

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Market Feedback and Reports, a Business Point of View. ...

Market Feedback and Reports, a Business Point of View.

1. Yacht Charter is an important part of the Yachting Industry!
2. Asia has exceptional potential!
3. There are things we can do!
4. The state of market requires cooperation over competition.

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An assessment of superyacht charters Presentation Transcript

  • 1. An assessment ofSuperyacht Charter Market in Asia Market Feedback and Reports, a Business Point of View Prepared by Rico Stapel, Charter Manager Northrop and Johnson Asia
  • 2. Why should you care about Charter? • Direct Benefits to the Industry: – Marina Berthing, Bunkering, Provisioning, Crewing, Maintenance & Repair, Refitting • Indirect Benefits – Superyacht Charters bring Credibility – Opportunity to develop new Products and Services – FDI and Business JV • Charter: the gateway drugThe authority on yachting since 1949
  • 3. The Potential The potential is, I risk to say, the largest potential in the world… Alberto Perrone Da Zara, Ferretti Group About the potential of Asias yachting Industry during PIMEX 2012The authority on yachting since 1949
  • 4. The Process The most suitable The trustful Yacht Client The Knowledgeable Charter Broker The perfect DestinationThe authority on yachting since 1949
  • 5. The Players • The Destination – To Exite, To Entertain, To Relax, To be Seen • The Yacht – Charter Registration, Insurance, Crew, Service, Facilities, Toys, Experience • The Broker – Add Value, Provide expert trusted advice and information, Supply “fun” • The Client – Trades his most valuable asset = Time for an outstanding experienceThe authority on yachting since 1949
  • 6. The Destination, is it exiting? I think it is a really wonderful charter alternative and feel that it is just not so much on peoples’ radar. People are basically creatures of habit and are frightened of the new and of change – all of which they have to overcome to book Asia for charter. Rosemary Pavlatou - A1 YachtingSwimming with Whalesharks – Phillipines Bathing Elephants - Andaman The authority on yachting since 1949
  • 7. The Destination, is it entertaining? The cruising is superb, with a great variety of destinations – different countries , landscapes , cultures and cuisines Tom Debuse – YCO YachtChinese New Year Thai Songkran Festival The authority on yachting since 1949
  • 8. The Destination, is it relaxing? All of our customers are extremely pleased with it. I believe this has to do with the feeling of a exotic location while still enjoying a luxurious experience. Many have commented on the difference in hospitality, service and the ability to have entire islands and beaches to yourself . Michael Click – SY SamataHigh Quality Spas Everywhere Empty Beach in Vietnam The authority on yachting since 1949
  • 9. The Destination, see and be seen? The majority of top end clients want to go to a destination that offers; beautiful and safe cruising, nightlife, culture and safe visits to local sites, choice of high level restaurants, luxury shopping. To have all the above you need a St. Barths, St. Tropez or Porto Cervo of the east.. Tom Debuse – YCO YachtLuxury Shopping in Singapore Jakarta Fashion Week The authority on yachting since 1949
  • 10. Charter Yachts – visiting, local and listed on MYBA netIndian Empress 311’ - visiting Lauren L 295’ - visiting Moonlight II 280’ - visitingTV 256’ - visiting Vertigo 220’ - visiting Silver Angel 211’ - visitingThe authority on yachting since 1949
  • 11. Charter Yachts – visiting, local and listed on MYBA netSuRi 206’ - visiting Arkley 197’ - visiting Magna Grecia 191’ - visitingMontiqne 187’ - visiting Noble House 176’ - visiting Alexandra 164’ - visitingThe authority on yachting since 1949
  • 12. Charter Yachts – visiting, local and listed on MYBA netPlatinum 164’ - visiting Silolona 164’ - Indonesia Mary Jean 163’ - visitingAsteria 160’ - visiting Jana 152’ - visiting Golden Compass 150’ - visitingThe authority on yachting since 1949
  • 13. Charter Yachts – visiting, local and listed on MYBA netDhaainkan Baa 144’ - visiting Douce France 138’ - Indonesia Maverick II 138’ - ThailandDe Lisle III 137’ - visiting Calisto 136’ - Thailand Lady Arraya 132’ - ThailandThe authority on yachting since 1949
  • 14. Charter Yachts – visiting, local and listed on MYBA netEl Aleph 133’ - Indonesia Mutiara Laut 130’ - Indonesia Onyx 126’ - visitingNashira II 121’ - visiting Eendracht 120’ - visiting Hye Seas II 116’ - SingaporeThe authority on yachting since 1949
  • 15. Charter Yachts – visiting, local and listed on MYBA netLady Hoo 111’ - Philippines Nymphaea 108’ - Singapore Aveline 104’ - visitingRaja Laut 100’ - Indonesia Asia 98’ - Thailand Salila 98’ - IndonesiaThe authority on yachting since 1949
  • 16. Charter Yachts – visiting, local and listed on MYBA netMakarena 96’ - Thailand Kealoha 90’ - visiting Lady Kathryn 80’ - ThailandMerry Makin 75’ - Indonesia Silandra V 75’ - visiting Sanook 75’ - ThailandThe authority on yachting since 1949
  • 17. Charter Yachts – world wide Maldives Australia & NZ Asia 2% 2% 2% USA 9% Cote dAzur 26% Greece 16% Carribean Riviera 19% 24% Source charterworld.com • Tiny fraction of charter yachts world wide based in AsiaThe authority on yachting since 1949
  • 18. Charter Yachts – population in Asia Singapore Malaysia Philippines 4% 7% 2% Thailand 16% Visiting Indonesia 56% 15% • Lack of high quality Superyachts based in Asia • Lack of Information on visiting SuperyachtsThe authority on yachting since 1949
  • 19. Charter Yachts – charter weeks by type (average) visiting Superyachts 17% Phinisi type 70% local Superyachts 13% • Asia being perceived as an Explorer Adventure Destination • Established yachts with professional management do better • More difficult for visiting yachts, not area boundThe authority on yachting since 1949
  • 20. Charter Yachts - the challenges • Local Regulations • The Perception of Danger of Piracy • … Natural Disaster and Health Risks • Uncertain Charter Income • Distance from Traditional Charter Areas • Distance from Friends and Former Clients • Information DeficitThe authority on yachting since 1949
  • 21. The Broker – global presence of the Top 10 Broker # yachts Med. Carrib. SE Asia Greece AU/NZ Burgess 137 Y Y Y Edmiston 130 Y Y Y Camper & Nicholson 115 Y Y Ocean Independence 113 Y Y Y Y Fraser Yachts 88 Y Y Northrop & Johnson 79 Y Y Y Intl. Yacht Collection 40 Y Y Yacht Partners Intl ? Y Merle Woods & Ass. 9 Y Seven Seas Charter ? Y Source: McKinsey & CompanyThe authority on yachting since 1949
  • 22. The Broker - the challenges • Don’t want to expose clients to risk • Air Travel Time • Lack of Yachts • Concerns for Quality of Yacht and Crew • Unsure of Regulations, Taxes, Government • Provisioning based on Guest Requirements • Information DeficitThe authority on yachting since 1949
  • 23. The Client - the Yachts and Brokers biggest Asset • The Traditional Market: – Europe, USA, Australia • Mainly reached through traditional channels and oversea Brokers in particular. • The Emerging Market: – Russia, China, India, Asian Expats & Locals • New Marketing Channels need to be explored • Large repeat clientele – needs nourishing through always new and flawless experiencesThe authority on yachting since 1949
  • 24. How can we help? • Information, Information, Information • Itineraries with High Quality Photos • Comprehensive Crew Profiles • FAM Trips with “Mini Boat show” and Agents meetings • Regular updates on Yachts, Refits etc. • Broker Friendly Brochures, Online Brochures and BF “Asia” Website • Reassurance of Safety and Convenience, Quality of Yachts and Crew • Summary of Charter Regulations throughout • Summary of Marinas, Ports and SY Support Facilities • Promoting Activities, Facilities and Ease of Travel • Competitive Charter Rates, Special Offers • Continue Working on LegislationsThe authority on yachting since 1949
  • 25. How can we help? • Concluding we can say that the Region has to promote itself with the help of every section. • Region before competition, baking the pie before sharing it. • N&J will implement many of the suggestions. Submissions and help is encouraged but... • APSA would be a very appropriate body to coordinate.The authority on yachting since 1949
  • 26. Summary • Charter is an important part of the Industry! • Asia has exceptional potential! • There are things we can do! • The state of market requires cooperation over competition The EndThe authority on yachting since 1949