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The sharing, collaborative economy: 100 startups and online business initiatives

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100 examples of online ideas, start-ups, and new businesses based on the principles of the collaborative consumption, and the sharing, network & circular economy. Starting communities that care, give, …

100 examples of online ideas, start-ups, and new businesses based on the principles of the collaborative consumption, and the sharing, network & circular economy. Starting communities that care, give, share, swap, reuse and recycle.


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  • 1. Collaborative economy 100 inspiring start-ups and online initiatives Based on sharing, homble branding, taking responsibility, and consumer-to-consumer trust
  • 2. In this current transition period the old business values are transforming into new values
  • 3. Profit Possession Money Market Take Growth Produce Reticent Advertise Benefit Sharing Happiness Society Give Meaningful footprint Serve Sincere Converse Old values New values
  • 4. “Traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities – is transforming business, consumerism, and the way we live.” Rachel Botsman, co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption
  • 5. Collaborative economy 3 systems Product service systems Redistribution markets Collaborative lifestyles Source: What’s Mine Is Yours: The Rise of Collaborative Consumption
  • 6. we share, we reuse, we lend, we recycle, we collaborate, we give, we network, we fund, we swap, we co-op, we care, we service, we contribute, we trust
  • 7. Top 5 rational benefits Financial: saves me money 1 3 4 5 2 Environmental: is good for the environment Lifestyle: provides me flexibility Lifestyle: is practical Trial Source: Campbell Mithun
  • 8. Top 5 emotional benefits Generosity: I can help myself and others Source: Campbell Mithun 1 3 4 5 2 Community: makes me feel like I am a valued part of the community Lifestyle: makes me feel smart Lifestyle: makes me feel more responsible Cultural: feel part of a larger cultural movement
  • 9. Appeal of the sharing economy Generation X31% 24% 15% Millennials Boomers Source: Campbell Mithun
  • 10. Provide a platform •  Co-ideate •  Co-fund •  Co-build •  Co-distribute •  Co-market •  Co-sell •  Co-revenue share Company as a service •  Rent •  Subscribe Motivate a marketplace •  Resell •  Co-op •  Swap •  Lend •  Gift 13 2 Collaborative economy Market- place Service Products The collaborative economy value chain Source: Altimeter
  • 11. “The tightly linked nature of any economy, but especially the Network Economy's ultraconnected constitution, makes it behave ecologically. The fate of individual organizations is not dependent entirely on their own merits, but also on the fate of their neighbors, their allies, their competitors, and, of course, on that of the immediate environment.” 6/1/14 11 Kevin Kelly - Wired
  • 12. 6/1/14 12 Watch the video: http://www.youtube.com/watch?v=lUtnas5ScSE
  • 13. Food
  • 14. feastly
  • 15. foodzie
  • 16. Thuisafgehaald. nl
  • 17. foodcycle
  • 18. Agora
  • 19. Kitchensurfing
  • 20. wholeshare Watch the video: https://www.youtube.com/watch?v=vRVnmYbYXrQ#t=97
  • 21. 510fruits
  • 22. Koopeenkoe.nl
  • 23. Beyond eggs
  • 24. madaga
  • 25. eatwith
  • 26. shopwell
  • 27. catercow
  • 28. Fashion
  • 29. Leaseajeans - mudjeans
  • 30. betabrand
  • 31. kuyichi
  • 32. swapaholics
  • 33. clothingswap
  • 34. thredup
  • 35. bbags
  • 36. swapstyle
  • 37. theclothingexchange
  • 38. 99dresses
  • 39. Children
  • 40. rentoys
  • 41. babyplays
  • 42. Swap.com
  • 43. kiple
  • 44. rentatoy
  • 45. Finance & sponsorship
  • 46. 1%club
  • 47. lendingclub
  • 48. lendahand
  • 49. kickstarter
  • 50. goteo
  • 51. ulule
  • 52. flattr
  • 53. getitdone
  • 54. sellaband
  • 55. geldvoorelkaar
  • 56. fundingcircle
  • 57. verkami
  • 58. zopa
  • 59. pifworld
  • 60. clinkle
  • 61. thincats
  • 62. prosper
  • 63. Transport
  • 64. zipcar
  • 65. drivemycar
  • 66. citycarclub
  • 67. zimride
  • 68. nuride
  • 69. communauto
  • 70. tamyca
  • 71. getaround
  • 72. bicing
  • 73. bixi
  • 74. bcycle
  • 75. spinlister
  • 76. snappcar
  • 77. flightcar
  • 78. getmyboat
  • 79. spride
  • 80. relayrides
  • 81. parkatmyhouse
  • 82. hubber
  • 83. flinc
  • 84. parkshare
  • 85. goget
  • 86. smartservice
  • 87. sidecar
  • 88. uber
  • 89. greenriders
  • 90. lyft
  • 91. parkingpanda
  • 92. Local motors
  • 93. ridepal
  • 94. Leisure, work & living
  • 95. couchsurfing
  • 96. airbnb
  • 97. fortravel
  • 98. behomm
  • 99. 9flats.com
  • 100. housetrip
  • 101. kozaza
  • 102. kodesk
  • 103. dogvacay
  • 104. borrowmydog
  • 105. fon
  • 106. 3d hubs
  • 107. Freecycle.org
  • 108. zaarly
  • 109. ourgoods
  • 110. actioncommuniterre
  • 111. wepatch
  • 112. landshare
  • 113. 3space
  • 114. shareeable
  • 115. snapgoods
  • 116. neighborgoods
  • 117. honestbuildings
  • 118. meetup
  • 119. streetbank
  • 120. yerdle
  • 121. exec
  • 122. taskrabbit
  • 123. bondsy
  • 124. antengo
  • 125. etsy
  • 126. quishare
  • 127. ideo
  • 128. duolingo
  • 129. peers
  • 130. liveondemand
  • 131. Inge Keizer Email: inge.keizer@yabber.nl Twitter: @ingejk March 18, 2012