A promotion tactic designed to associate a company, product, or service with a particular event, or to attract the attention of people attending the event, without payment being made for an official sponsorship. Not a guerilla,viral or stealth. It is an aerial advertising. Well planned effort. Used commonly at worldwide sporting organisations. Trading of the good will be without being an official sponsor. Also called “parasitic” marketing.
Sponsor the Broadcast of the Event Sponsor Subcategories within the Event Purchasing Advertising Time Around Relays of the Competitor’s Event Engage in Major Non-sponsorship Promotions Pourage Agreements Corporate Hospitality and Ticketing
- Sponsor the Broadcast,
Subcategories of the Event
- Purchasing Advertising
Time Around Relays of the
- Engage in Major Non-
- Pourage Agreements
- Corporate Hospitality and
The official sponsor
- Focus on effectively exploiting and
leveraging its purchased
association with the sports property.
- Sponsoring both the event and the
- There should be detailed
sponsorships contracts & the special
laws to protect main sponsors.
- To introduce anti-ambush marketing