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How to Optimise your Site Pages
Page Elements to Optimise
Page Elements to Optimise <ul><li>Filename (Part of URL) </li></ul>
Page Elements to Optimise <ul><li>Filename (Part of URL)
Page Title </li></ul>
Page Elements to Optimise <ul><li>Filename (Part of URL)
Page Title
Meta Description </li></ul>
Page Elements to Optimise <ul><li>Filename (Part of URL)
Page Title
Meta Description
Headings (H1, H2, H3) </li></ul>
Page Elements to Optimise <ul><li>Filename (Part of URL)
Page Title
Meta Description
Headings (H1, H2, H3)
Body Text </li></ul>
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Do Your Own On-Page Search Optimisation

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A series of tips on how to do your own page optimisation (SEO), including page titles, meta description, headings, body text, images and links.

Published in: Technology, Design
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Transcript of "Do Your Own On-Page Search Optimisation"

  1. 1. How to Optimise your Site Pages
  2. 2. Page Elements to Optimise
  3. 3. Page Elements to Optimise <ul><li>Filename (Part of URL) </li></ul>
  4. 4. Page Elements to Optimise <ul><li>Filename (Part of URL)
  5. 5. Page Title </li></ul>
  6. 6. Page Elements to Optimise <ul><li>Filename (Part of URL)
  7. 7. Page Title
  8. 8. Meta Description </li></ul>
  9. 9. Page Elements to Optimise <ul><li>Filename (Part of URL)
  10. 10. Page Title
  11. 11. Meta Description
  12. 12. Headings (H1, H2, H3) </li></ul>
  13. 13. Page Elements to Optimise <ul><li>Filename (Part of URL)
  14. 14. Page Title
  15. 15. Meta Description
  16. 16. Headings (H1, H2, H3)
  17. 17. Body Text </li></ul>
  18. 18. Page Elements to Optimise <ul><li>Filename (Part of URL)
  19. 19. Page Title
  20. 20. Meta Description
  21. 21. Headings (H1, H2, H3)
  22. 22. Body Text
  23. 23. Image “alt” text (img) </li></ul>
  24. 24. Page Elements to Optimise <ul><li>Filename (Part of URL)
  25. 25. Page Title
  26. 26. Meta Description
  27. 27. Headings (H1, H2, H3)
  28. 28. Body Text
  29. 29. Image “alt” text (img)
  30. 30. Links </li></ul>
  31. 31. Page Filename <ul><li>Ensures the keyword is present in the URL
  32. 32. Not advisable for the Homepage (usually index.html or default.html)
  33. 33. Use hyphens or underscores to separate words e.g. “london-dentist.html” </li></ul><ul>http://www.yoursite.com/ keyword .html </ul>
  34. 34. Page Title <ul><li>Be descriptive
  35. 35. Ensure page titles are unique
  36. 36. Keep titles shorter than 65 characters </li></ul><ul><title> keyword </title> </ul>
  37. 37. Meta Description <ul><li>Search Engines sometimes use this as the page summary in their ranking pages
  38. 38. Be descriptive, and use calls to action
  39. 39. Including keywords will assist in ranking higher
  40. 40. Should be unique to that page </li></ul><ul><meta name=”description” content=” keyword ”> </ul>
  41. 41. Headings <ul><li>H1 is considered most important, followed by H2, H3, H4...
  42. 42. Include keywords, but ensure your heading makes sense!
  43. 43. Use sparingly; ensure a good user experience </li></ul><ul><h1> keyword </h1> <h2> keyword </h2> </ul>
  44. 44. Body Text <ul><li>Good copy is more important than optimising for a “nonsense” keyword
  45. 45. Don't Spam! Use keywords sparingly, and put them in meaningful places
  46. 46. Use near the beginning, and in a summary, near the bottom </li></ul><ul><p>Once upon a time, there was a keyword </p> </ul>
  47. 47. Image “alt” Text <ul><li>Tells search engines what a picture is “about”
  48. 48. “alt” text appears when you hover over an image, on a page
  49. 49. Be descriptive – don't put a keyword “alt” on a spacer image, for the sake of it </li></ul><ul><img src=”http://www.yoursite.com/images/ keyword .jpg” alt=” keyword ”> </ul>
  50. 50. Internal Links <ul><li>Consider the keyword of the page you are linking to not from
  51. 51. Place links to your keyword page from others on your site
  52. 52. More links to page = the more important the Search Engines will deem it to be </li></ul><ul><a href=”http://www.yoursite.com/ keyword .html”> keyword </a> </ul>
  53. 53. For More SEO Tips and Advice Visit our Blog at http://www.yourseoconsultant.com/blog/
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