Current users : Plan to continue using (net likely) Newcomers : Plan to begin using media (very likely) Current Media Usage % SMEs Planning T o Use Online Media
Opening Hours Contact Info Maps Photos & Videos UP-TO-DATE & RICH CONTENT Update Y our Website
54% of small businesses update their sites less than once a month Only 2% of small businesses update their sites more than 5 times a month… … and saw 300% more traffic than those who update their site less frequently Source: SiteKreator via ReadWriteWeb 2011 « The video has helped my business turn the heads of prospective customers and given me an edge over any competitor who lacks a video showcase. » - Bill Byrd, AALL Tech Transmission, Richmond (BC) SMR Result
WEBSITE Updated 5x my website and saw an increase of 300% in traffic SEM Optimized keyword and got 30% more calls What ’s my Cost per Lead? How many Calls became Sales? How much am I spending? SOCIAL I tested a campaign on Facebook and I have 90 additional fans Did Y ou Get What You Paid For?
Speak to over 9.2M unique visitors 1 in 2 Canadians use our directory 24M Canadians expect a website Capture share of 3.7B searches online every month