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10 Commandments to Developing Personas when Redesigning for SEO

by on Oct 16, 2012

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"Know Thy Audience" is the theme of the presentation given by Dana Lookadoo at PubCon Las Vegas 2012. The 10 Commandments for Personas cover a process to get corporate participation when redesigning a ...

"Know Thy Audience" is the theme of the presentation given by Dana Lookadoo at PubCon Las Vegas 2012. The 10 Commandments for Personas cover a process to get corporate participation when redesigning a company website based on audience tasks and needs, including search engine optimization. Audience personas fuel content marketing and all online marketing efforts. The presentation provides sample surveys, questionnaires and worksheets.

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  • YOYOSEO Yo! Yo! SEO at Yo! Yo! SEO Jonathon, thank you for providing such valuable insights that fit hand-in-hand with the importance of focusing on the audience first. Other than a good laugh & having not brought foam fingers, we are big fans of you and REI! 1 year ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook Thanks for the shout-out, Dana - users are #1! Hope you did this presentation with one of those big foam 'We're Number 1!' fingers you always see at the stadium... :) 1 year ago
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10 Commandments to Developing Personas when Redesigning for SEO 10 Commandments to Developing Personas when Redesigning for SEO Presentation Transcript