1. NEW CAR DEVELOPMENT
Author- Younus Miraj
Shanto-Mariam University of Creative & Technology
"All good things must come to an end."N4S COhas research to give you new things. At last,
this have got new car. This car names is N4S. N4S means Need For Speed. N4S produces a
wide range of automobiles. It is targeted towards a particular part of the total market. The
N4S is aimed at aMiddle-class or upper middle classconsumer. The features, size, style,
image, colors and performance of these products are all car to distinct 'segments' of the new
car market. In developing new products N4S considers the needs of Middle-class or upper
middle class types of consumer. Through research, N4S knows that a large percentage of
target customers, who are considering purchasing one of its automobiles, will also be
interested in football. It is likely they will watch the UEFA Champions League. The
company's association with the competition allows it to target these people in a very direct
way. The Ford dealership network is one of the largest in Europe; it knows how far a
potential customer is prepared to travel to purchase a car, or for servicing. The location of
dealerships is strategically planned to ensure that every customer has a dealership within a
certain radius of their home.
Our company products name is N4S (Need For Speed).When N4S comes in the market,
there is almost no comparison to near hand. The new automobiles offers a greater range of
engine options that start at being more humble and unassuming all the way to being some of
the most powerful engines ever put in a passenger sedan. The N4S does an acceptable job of
offering its customers a variety of engine possibilities but lack the overall amount of power
options of Mercedes. By comparison the N4S has chosen to stay with a more design that has
become a calling card of the brand. This automobile is nice to see than Mercedes.
The concept is simple. Think about another common mix – an automobiles mix. All
automobiles containBumper, Bonnet/hood, Glass, Battery, Electronic timing controller,
engine and so on. However, you can alter the final automobile by altering the amounts of mix
elements contained in it. The offer you make to your customer can be altered by varying the
mix elements. So for a high profile brand, increase the focus on promotion and desensitize
are given to price. So marketing mix is needed for market involve to spread in market.
There are given marketing mix the below:
The most important element in the marketing mix is the company’s product because this
provides the useful requirements required by customers. For example: a car that does not start
in the morning will not be liked by consumers. Marketing managers develop their products
into brands that help to create a single position in the minds of customers.
Our new brand car is discussed the below:
N4S(Need For Speed)3 Series – Sedan, Convertible , Coupe, Touring, Compact
N4S 6 Series – Coupe, Convertible
N4S Z4 – Roadster
N4S X5 – SUV
N4S M –Convertible, Coupe
Total product concept
N4S is a combination of tangible & intangible features.
There are given intangibles of N4S (Need for Speed). These are….
There are given tangibles of N4S (Need for Speed). These are….
Product life cycle
N4S (Need For Speed) have a life cycle. The product life cycle of products is a reason why
companies must continue to develop new products to replace those in the market place that
have come to the end of their useful life. It is difficult to develop strategy according to the
product life cycle.
There are given below of product life cycle:
N4S (Need For Speed) price ranges are from approximately $20,000 to $80,000 plus. There
are many factors that can affect their car prices such as engine size, motor sport versions, etc.
Let’s take an example of the pricing strategy that has been used by N4S for the 3-series is
competition-orientated pricing. Most of the Research shows that all other competitor such as
BMW, VW, Audi, Alfa Romeo and etc. in the 3-series market is based around the same price.
This is because the car industry is large and production costs are not so important and
creating the largest profit is not as necessary as it would be for a smaller company.
There are given below N4S of prices:
3 Series Price
Sedan Priced from: $25,000
Couple Priced from: $30,000
Convertible Priced from: $35,000
Touring Priced from: $23,000
N4S (Need For Speed) use superior market Dealerships & Imports for non-dealer networked
countries they have four car manufacturing plants in the Bangladesh. There are more than 2
dealers in the Bangladesh who are franchised to sell N4S cars, additionally 150 dealers are
franchised to sell Minis. Worldwide N4S operate in more than 100 different countries with
approximately 5,000 plus dealers which are authorized to sell both new and used cars, parts
and after sales service products. Pattern of distribution for N4S is shown below in the
diagram which is followed by the company: - Manufacturer >>>>> Dealers >>>>>
N4S (Need For Speed) has always focused entirely on their cars with same advertising
company. A broad range of advertising is used by this agency such as television for branding
campaigns and new car launches, the press with Tabloid weekend color supplements,
regional publications and magazines, Outdoor campaigns, Sales literature, brochures, etc.
Advertising Campaigns/Slogans used by the company in the past.
THE FOUR C’S
1.Customer solution: N4S (Need For Speed) strives hard to find out what their
customers’ needs are and works hard towards fulfilling them .They believe that it is important
to satisfy customer needs to keep customers happy and satisfied.
2. Customer cost: N4S (Need For Speed) also realizes that all the costs taken to design
their cars are also to be included in the cost of the car. They have retailers selling their cars in
different regions/countries at different prices based on the acceptable customer cost for that
6. 3.Convenience: N4S (Need For Speed) doesn’t have online purchase systems but due to
the high price of their products BUT they have an online test drive appointment system for
the 7 series using which doesn’t need to go to the store to test drive the car, hence making it
4. Communication: N4S (Need For Speed) has 24hour hotline numbers to help in
communication with the company exclusively for certain model customers. They have a
website for online communication. They believe in listening to customers when they are
Similarity of 4Ps and 4Cs
The Four Ps is also being replaced by the Four Cs model, consisting of consumer, cost,
convenience, and communication.
1. Product- Customer /Consumer:The product part of the Four Ps model is
replaced by consumer or consumer models, shifting the focus to satisfying the
2. Price- Customer cost:Pricing is replaced by cost, reflecting the reality of the total
cost of ownership.
3. Place- Convenience:Placement is replaced by the convenience function. With the
rise of internet and hybrid models of purchasing, place is no longer as relevant as
before.Convenience takes into account the ease to buy a product, find a product, find
information about a product, and several other considerations.
4. Promotion- Communication:Finally, the promotions feature is replaced by
communication. Communications represents a broader focus than simply promotions.
Communications can include advertising, public relations, personal selling, viral
advertising, and any form of communication between the firm and the consumer.
Most of the people argue that there is always a chance to learn new thing or no matter. How
big is the company and how successful they are companies needed to think about the future
and make few plans for them? For the future marketing strategies, I would like to recommend
few points. The N4S (Need For Speed) cars are considered to be as the luxury cars, of which
most products are applied to rich people but not the poor people. On the other hand, its
accessories and parts of cars are expensive for maintenance, which can reduce the desire of
people purchasing its cars. In addition, for this can get few new models in N4S (Need For
Speed). It also can target Middle-class or upper middle class people. BMW can also create
good relationship Middle-class or upper middle class people.
“Wants, wants and more wants”- every person say. Every person wants quality products or
services. For this, our company is ready to give quality product or service. We have
researchtaking Middle-class or upper middle class people. At this, we hope that our research
is successful. Because, who people we have target they are coming to buy our company car.
We have made different kinds of automobiles so that customer or consumer is attractive. If
you want to see or buy our company products, you can go in our website.We have made
quality product to give the consumer or customer.. At this the company will stay more days.
Our managing quality control gives always good quality product or service.So our quality
management is very good, at this quality product or service get from our company. At this
marketing mix is important from start to finish.
Marketing Places(book)/writer-philip kotler, Irving Rein/published-15thjanuary,2002
Basic Marketing Management(book)/writer-Douglas J. Dalrymple, Leonard J.