SOCIAL CLASS AND CONSUMER BEHABIOR

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SOCIAL CLASS AND CONSUMER BEHABIOR

  1. 1. SOCIAL CLASS & CONSUMER BEHABIOR
  2. 2. WHAT IS SOCIAL CLASS?
  3. 3. WHAT IS CONSUMER BEHABIOR?
  4. 4. SOCIAL CLASS AND STATUS  Wealth  Power  Prestige
  5. 5. The Measurement of Social Class  Subjective Measures  Reputational Measures  Objective Measures
  6. 6. CONVENIENT APPROACHES TO SOCIAL CLASS  Family income.  Occupational status.  Educational attainment.
  7. 7. SOCIAL CLASS CATEGORIES  Upper  Upper-middle  Middle  Working  Working poor  Under class
  8. 8. WHAT IS SOCIAL SATISFICTION?
  9. 9. ELEMENTS OF SOCIAL SATISFICTION CLASS STATUS POWER
  10. 10. Factors responsible for social stratification Authority
  11. 11. Achievement and occupation
  12. 12. Education Examples- MBA,MBBS,Phd.
  13. 13. Application of social class in marketing Advertising Market segmentation Distribution Product develop
  14. 14. CONCLUSION
  15. 15. Thank You !

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