YNPNdc SM Summit: Keynote


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YNPNdc SM Summit: Keynote

  1. 1. Social Media in Your Organization It s All About You
  2. 2. Reginald J. Henry, CAE (Reggie) Chief Technology Officer Phone: (202) 326-9547 Email: reggie@asaecenter.org Web Site: http://www.asaecenter.org
  3. 3. Safe Haven Policy What we discuss here, stays here!
  4. 4. People Learn Differently! Discussion Please Questioning Respect Different Learning Styles Reflection Listening
  5. 5. This social media stuff, it ain t so new…
  6. 6. A Pictorial Timeline of Online Communities – Part 1 Choconancy1 http://www.flick Photo by Nancy White http://www.flickr.co
  7. 7. A Pictorial Timeline of Online Communities – Part 2 Choconancy1 http://www.flick Photo by Nancy White http://www.flickr.co
  8. 8. So, What s New?
  9. 9. YOU!
  10. 10. So, What Else is New? The world is changing the way it communicates. The world is changing the way content is created, filtered, consumed, shared, rated…… That s what this is REALLY all about! There is a group of folks, largely (but not entirely) defined by generation, who communicate differently. They have always communicated differently. They live their lives out loud! That s what this is REALLY all about!
  11. 11. So, What Else is New? Many generations in the workplace and the effect on technology adoption • It is now commonplace for organizations to have four generations of employees working together • Technology is a critical source of intergenerational tension – younger generations more readily adopt and embrace new technologies • Millennials (digital natives) more likely to embrace collaboration and productivity tools, more transparent and willing to engage in “social” technologies • Gap appears to be growing!
  12. 12. But, Back to YOU!
  13. 13. You are more connected…
  14. 14. You are more connected… …than I ever was at your age!
  15. 15. So the question is… …how do make work for your organization?
  16. 16. How does your organization view social media, especially Facebook? VS. What have you done/are you doing to paint the right picture?
  17. 17. What should I be doing?
  18. 18. Set some personal goals for your involvement What is/are your goal(s)? • Gain or share knowledge • Increase awareness of your organization • Educate constituents • Provide customer service • Provide a workspace for volunteers Keep it simple! One phrase will do!
  19. 19. Gossip! Yes! Gossip! • Tell your organization what s going on that affects them • Tell your organization things that others are doing that you might copy • Make it a formal thing! A weekly Digest or something
  20. 20. Be a Content Curator for your Organization The future of the social web will be driven by these content curators, who take it upon themselves to collect and share the best content online for others to consume and take on the role of citizen editors, publishing highly valuable compilations of content created by others. In time, these curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers - creating an entirely new dialogue based on valued content rather than just brand created marketing messages. Rohit Bhargava
  21. 21. Reverse Mentoring You get it. The blue folks can mentor the red folks about social media stuff and the red folks can mentor the blue folks about organizational stuff. Everybody wins!
  22. 22. Questions ?