How to Use Social Media to Build Excitement, Attendance, & Engagement for Your Next Conference or Event
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How to Use Social Media to Build Excitement, Attendance, & Engagement for Your Next Conference or Event

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    How to Use Social Media to Build Excitement, Attendance, & Engagement for Your Next Conference or Event How to Use Social Media to Build Excitement, Attendance, & Engagement for Your Next Conference or Event Presentation Transcript

    • how to use social media
      to build excitement, attendance & engagement for your next event or conference
      rosettathurman.com
    • what people want from nonprofit events
      To learn
      To be entertained, have fun
      Meet other people, network
      Have conversations
      Share their opinions with others
      Be recognized
      To know what’s next, follow-up
    • excitement
    • attendance
    • engagement
    • four tools
      Blogs
      Free, self-hosted or integrated into org’s website to share information
      Twitter
      Free tool to share short updates & connect people
      YouTube
      Free video sharing tool to spread awareness
      Flickr
      Free photo sharing tool to provide visual history
    • blogs
      Create your own media coverage
      Event summaries, keynote recaps, session highlights from workshops, etc.
      Blog on your org’s blog
      Set-up a special event blog
      Ask attendees to post to their org’s blogs
      Invite guest bloggers
      Exchange event registration for blog coverage
    • twitter
      Hashtags for event
      Related hashtags for your cause: #nonprofit #philanthropy #p2 #hcr#lgbt
      Twitter list of attendees
      Tweepml.org allows users to autofollow
      Monitor the conversation before, during & after
      Tools: Hootsuite, Tweetdeck
      Exchange event registration for live tweeting
      Start Twitter now so you have followers when your event comes around
    • youtube
      Visual representation of what to expect from your event
      Don’t have to hire a videographer, can use digital cameras or FlipCams
      Welcome message from CEO
      Creative promo videos
      Get reactions from attendees, post clips
      Record keynote speeches, portions of popular sessions, post to blog/website
    • case studies
      ASAE & the Center’s Annual Meeting
      Promo video about conference sessions
      Council on Foundations 2011 Conference
      Promo showcases 2010 attendees, invites feedback for next year’s conference
      NAACP 101st Convention
      Video highlights reactions from attendees
      Nonprofit Technology Network Conference
      Viral video showing ED doing “Single Ladies” dance after raising $10K in scholarship funds
    • flickr
      Allows pictures to be shared widely
      Don’t need a photog, can use digital cameras
      Ask attendees to take their own photos & share them
      If you have a photog, ask them to make photos publicly available, not behind a pay wall
      Can also post to your org’sFacebook page & allow attendees to tag themselves
    • First, why?
      Then:
      • How? (tools)
      • Who? (staff)
      • When? (timeline, workplan)
    • questions?
      rosetta@rosettathurman.com
      @rosettathurman