How to Use Social Media to Build Excitement, Attendance, & Engagement for Your Next Conference or Event
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How to Use Social Media to Build Excitement, Attendance, & Engagement for Your Next Conference or Event

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How to Use Social Media to Build Excitement, Attendance, & Engagement for Your Next Conference or Event Presentation Transcript

  • 1. how to use social media
    to build excitement, attendance & engagement for your next event or conference
    rosettathurman.com
  • 2.
  • 3. what people want from nonprofit events
    To learn
    To be entertained, have fun
    Meet other people, network
    Have conversations
    Share their opinions with others
    Be recognized
    To know what’s next, follow-up
  • 4. excitement
  • 5. attendance
  • 6. engagement
  • 7. four tools
    Blogs
    Free, self-hosted or integrated into org’s website to share information
    Twitter
    Free tool to share short updates & connect people
    YouTube
    Free video sharing tool to spread awareness
    Flickr
    Free photo sharing tool to provide visual history
  • 8. blogs
    Create your own media coverage
    Event summaries, keynote recaps, session highlights from workshops, etc.
    Blog on your org’s blog
    Set-up a special event blog
    Ask attendees to post to their org’s blogs
    Invite guest bloggers
    Exchange event registration for blog coverage
  • 9.
  • 10. twitter
    Hashtags for event
    Related hashtags for your cause: #nonprofit #philanthropy #p2 #hcr#lgbt
    Twitter list of attendees
    Tweepml.org allows users to autofollow
    Monitor the conversation before, during & after
    Tools: Hootsuite, Tweetdeck
    Exchange event registration for live tweeting
    Start Twitter now so you have followers when your event comes around
  • 11.
  • 12.
  • 13. youtube
    Visual representation of what to expect from your event
    Don’t have to hire a videographer, can use digital cameras or FlipCams
    Welcome message from CEO
    Creative promo videos
    Get reactions from attendees, post clips
    Record keynote speeches, portions of popular sessions, post to blog/website
  • 14. case studies
    ASAE & the Center’s Annual Meeting
    Promo video about conference sessions
    Council on Foundations 2011 Conference
    Promo showcases 2010 attendees, invites feedback for next year’s conference
    NAACP 101st Convention
    Video highlights reactions from attendees
    Nonprofit Technology Network Conference
    Viral video showing ED doing “Single Ladies” dance after raising $10K in scholarship funds
  • 15. flickr
    Allows pictures to be shared widely
    Don’t need a photog, can use digital cameras
    Ask attendees to take their own photos & share them
    If you have a photog, ask them to make photos publicly available, not behind a pay wall
    Can also post to your org’sFacebook page & allow attendees to tag themselves
  • 16.
  • 17. First, why?
    Then:
    • How? (tools)
    • 18. Who? (staff)
    • 19. When? (timeline, workplan)
  • questions?
    rosetta@rosettathurman.com
    @rosettathurman