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Transcript

  • 1. YMCA World Urban Network Digital Engagement Inspiration Deck #2“Digital Engagement Survival Guide” Tools, Myths and Resources June, 2012
  • 2. Reminder – Make WUN Madrid Great! If you haven’t already, take our 10 Minute CEO Survey:https://www.surveymonkey.com/s/wunceoymca
  • 3. YMCA Should be a Natural at Digital EngagementCommunity Builder Customer Innovator experience- driven
  • 4. Digital EngagementSpaces and Tools
  • 5. Top 10 Ranked Online Word of Mouth Elements Great ideas spread, great technology only helps #1 Conversation Worthy Idea/Concept #2 Great Product/Brand #3 Customer Experience provided #4 The Audience who Participates #5 Culture/employees of a Company #6 Method in which it interacts w/ its audience #7 Incentives for referral #8 Strong process #9 Creative/design used #10 Tools/technology platforms built Source: Wikibrands Buzz Report
  • 6. The Big Eighteen Tools – The Core 9 Facebook - 900 million, 170 friends each, 1,000+ fans per page Twitter – 200 million, 190 followers each (after 2 yrs) LinkedIn – 150 million, 61 friends each, 189 index on post- grad YouTube - 800 million monthly users/150+ videos per month Flickr – 45 million members/5.0 billion photos Wordpress – 73 million sites/ 11% of world’s top sites use it Email/CRM – importance target/landing page/subject line/call to action – Constant Contact, Mailchimp, Vertical Response SEO/SEM - Google 66%, Bing – 15%, Yahoo 14% of searches Collaboration Tools - examples - Hootsuite, Dropbox, Basecamp, PBWorks, WebEx
  • 7. The Big Eighteen Tools – In the Wings Mobile – 45% adoption rate of smartphones, average 19 apps eCommerce – $20B in Canada - Paypal, Canada Helps, Artez, Razoo Foursquare – 12 million users/4 Billion check-ins GroupOn – 115 million users annually, $3 billion sales Google + 100 million users Pinterest – 12 million users Slideshare – 29 million monthly visitors, 7.4 million presentations Events – Eventbrite, Upcoming.org, Meetup Wikipedia – 265 million readers,. 17 million articles
  • 8. Myths of theSocial Web
  • 9. Top 15 Real-Life Examples and Case Studies
  • 10. Top 150 Websites to Get Engaged
  • 11. Digital Engagement is coming to Madrid! – July 21 st, 2012 Take our 10 Minute CEO Survey:https://www.surveymonkey.com/s/wunceoymca