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Everything you never knew about your shoppers - "Customer X"
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Everything you never knew about your shoppers - "Customer X"

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Never before - retailers and mall owners now have accurate real-time insights including unique shopper behavior, new-vs-repeat ratios, frequency and dwell time.

Never before - retailers and mall owners now have accurate real-time insights including unique shopper behavior, new-vs-repeat ratios, frequency and dwell time.

Published in: Business, Technology

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  • 1. HOW MUCHSPENDINGPER SHOPPER?HOW MANY OFMY SHOPPERSARE REPEATS?HOW LONGWERETHEY HERE?HOW SOONDO THEYCOME BACK?REPEATSHOPPERS- spend more -TIME & MONEYWEEKEND1 10OUTOFWEEKDAY1 5OUTOF>20min >40min>60min <60min70% 22%5% 3%SHOPPERREPEATSHOPPERSHOPPER18MIN15MIN30% 65%WITHIN 3 DAYSWITHIN 7 DAYSWEEKDAYWEEKEND1% INCREASEIN REPEAT SHOPPERPERCENTAGE LEADS TO0.7% INCREASEIN SPENDING1% INCREASEIN REPEAT SHOPPERPERCENTAGE LEADS TO2.6% INCREASEIN SPENDING
  • 2. 50% 50% 50% 50% 50%% OF SALES % OF UNIQUE SHOPPERSTIME SPENTREPEAT SHOPPER %WEEKDAY10%WEEKEND5%WEEKDAY10%WEEKEND5%WEEKDAY5%WEEKEND3%WEEKDAY5%WEEKEND3%WEEKDAY4%WEEKEND1%< 10min< 20min> 20min63%28%9%< 10min< 20min> 20min65%25%10%< 10min< 20min> 20min80%19%1%< 10min< 20min> 20min80%19%1%< 10min< 20min> 20min86%13%1%TV FRIDGE CAMERA COMPUTER APPLE PRODUCT
  • 3. WEEKDAY SPENDING WEEKEND SPENDING$844 $323 $502 $73 $43 $30 $307 $239 $166 $96weekday averageweekend average$203$86*allunitsarepershopper
  • 4. 23%47%30%47% 57%34%18%41% 58%27%13%25%35%25%60%27%17%41%15%24%IN-STORE SHOPPING PATTERNS AND FOCUS• HOW DO THEY SHOP? •- SHOPPING FOCUS INDEX -21.71.51.41.11.01.51SFI is an index that ranges from 0 to 4 (total number of zones -1)and it measures how many extra zones a shopper visits.A zone with SFI = 0 means that shoppers who go to that zone donot visit any other zones. Similarly, a zone with SFI = 4 meansthat shoppers who go to that zone visit all the other 4 zones.
  • 5. MARKETINGWhat promotions contribute toincrease in traffic? And in sales?Is the loyalty program working?OPERATIONSIs the current productplacement optimal?What is the optimalstaff-shopper ratio?Where and how shouldsales staff be deployed?SALESDo sales staff differentiate betweennew and repeat shoppers?Is there a need to fine tunesales training?MANAGEMENTWhat metrics to use to measureperformance across stores?How to identify stores which areperforming below potential?What happens to shoppers whodidnʼt buy?