Joolme Presentation

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I'm looking for a cofounder for YCombinator Winter 2010. If you are interested email: yc.w10.founder@gmail.com or follow me on Twitter: @YCW10

Joolme: This is an example of decentalized production. People would design things at the home or in a retail location and it would be produced on site or delivered to the home. This would allow for higher quality manufacturing, a broader variety of materials, and retail quality products.

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Joolme Presentation

  1. 1. I’m thinking of applying to YCombinator Winter 2010 and need a cofounder. Interested? Contact: yc.w10.founder@gmail.com
  2. 2. • Lucra've
market
 
 • Low
price
point

 
 • Huge,
net
na've
customer
base
 
 • High
margins
 
 • Few
tech
based
compe'tors
 
 • Repeat
business
 
 • Compa'bility
with
manufacturing
processes
 
 • One
Size
Fits
All
 
 • Intrinsically
social
product
 
 • PlaEorm
building
 

  3. 3. One‐of‐a‐kind
jewelry
for
one‐of‐a‐kind
girls

  4. 4. Industry
Trends
 Images/Licensed Properties Shapes Materials Icons Personalization
  5. 5. Market
Size
 Youth Focused Businesses 7
 6
 5
 Billions
 4
 Ma.el
 3
 Hasbro
 2
 Disney
CP
 Claires
 1
 Jakks
 0
 1998
 1999
 2000
 2001
 2002
 2003
 2004
 2005
 2006
 2007
 Years

  6. 6. Our
Customers
 Content
crea?on
habits
 web
users
12‐17
 Category
 Boys
 Girls
 Blogs
 20%
 35%
 Create
Web
 Pages
 22%
 32%
 Social
 Network
 57%
 70%
 Profiles
 The
Berkman
Center
for
Internet
&
Society
at
 Harvard
University

  7. 7. Our
Strategic
Focus
 Inputs Joome Focus Outputs Web-based Design Tools Web-based design tools make it easy for people to design quality products Content Library Content libraries create with custom content, user generated content and existing media Off‐the‐shelf,
custom
 High‐margin,
custom
 properties. manufacturing
technology
 jewelry
 Social Design Tools Widgets allow girls to share their designs with friends, improve their products, and show off their creativity Manufacturing Software Proprietary software that streamlines manufacturing by converting front end designs to Commodity
Materials
 manufacturable data Large
audience
for
 adver?sing

  8. 8. Design
Tools

  9. 9. Design
Tools

  10. 10. Marke?ng
Strategy
–
Outreach/Educa?on

  11. 11. Marke?ng
Strategy
–
Social
Tools

  12. 12. Marke?ng
Strategy
–
Partnerships
 Monthly Uniques: 6,286,293 608,275 2,325,639 490,679 1,357,123 391,888 1,047,575 246,963 941,970 204,847 765,894 61,231
  13. 13. Premium
Pricing
Poten?al
 Strong
Profit
Margins
 • Low‐cost
manufacturing
processes
and
 
 direct
provide
strong
margins
 • Margins
allow
us
to
uUlize
mulUple
 
 distribuUon
strategies
and
offer
special
 promoUons

  14. 14. Prepping Metallized Plastic Plastic Joining Total Prep Labor Time Move sheet from shelf to jig Get work instruction via monitor Prepping Acrylic/Image Sheets move sheet from shelf to jig Total Prep Time/Sheet = 665s 15s 10s 10s Unwrap plastic15s Retrieve plastic 1 15s Unwrap plastic 15s Labor Cost for Prep @ 20/hr = $3.99 Depress and smooth plastic Retrieve plastic 2 Depress and smooth plastic 15s 15s 15s Cost/unit @ 535 units/sheet = $0.01 Cut plastic excess 10s Remove adhesive sheet 10s Place photo image on adhesive 60s Trash excess5s Adhere sheet 2 to sheet 1 10s Scan sheet into computer 5s Cost/unit @ 175 units/sheet = $0.03 Scan sheet into computer5s Scan sheet into computer 5s Put sheet back into shelf10s Move sheet to shelf10s Put sheet into pre-laser storage 10s TOTAL 115s Total Assem Labor Time TOTAL 75s TOTAL 75s Total Prep Time/Sheet = 270s Laser Cutting - 8h Max Piece Output - 536 units Labor Cost/unit @ 20/hr = $1.62 Per machine Load Sheet Stock - 10m Load Sheet Stock - 10m 0.004s per unit 0.004s per unit Laser Removal Move frame to assem WIP 60s Laser Cutting Prep Clean Lasers 60s Pre-cycle testing 180s Total 120s Place sheets in laser 45s Load file and initiate 30s Scan prep into computer5s TOTAL 260s Move trolleys to shipping - 10m Product Packaging Take packing box from WIP hopper 5s Scan item and print receipt 5s Product Assembly Final QC 10s Take packing box from WIP hopper 5s Place WIP in box5s Take instruction from screen 5s Select and add box top10s Product Prep Remove WIP from box Select packing envelope10s 10s Place frame of WIP on Take packing box from WIP frame 5s Select findings Fold receipt and put in envelope 5s desk - 60s 30s Take instruction from screen 5s Add findings to WIP Add shipping label to envelope5s 60s Place WIP in box10s Place WIP in box Seal envelope 5s 5s Scan item into computer 5s Scan item into computer Part departure scan 5s 5s Put box in gravity feed WIP hopper 5s Put box in gravity feed WIP hopper Place envelope in meal trolley 5s 5s Transition time 15s Transition time Transition time 15s 15s TOTAL 45s TOTAL 140s TOTAL 85s
  15. 15. Comps
 Recent
investment
 Recent
exits


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