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E. M.

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E. M. E. M. Presentation Transcript

  • EXPERIENTIAL MARKETING
  • Contents Application of Experiential Marketing to an Event Introduction Samples of Events w/ Experiential marketing Conclusion 1 2 3 4
  • Introduction
    • The Evolution of EXPERIENTIAL MARKETING
    • - The traditional "features-and-benefits” marketing, cast to a wide audience that includes not only those who may benefit from a brand or product, but also those who would not benefit at all.
    (As a result of such traditional marketing, people avoid messages whenever possible and by any means possible.)
    • It is a concept that integrates elements of:
    Experiential Marketing emotions logic General thought processes
    • It connects & combines all the senses to satisfy the customers:
    Experiential Marketing Actual Customer Experience Internet, Radio, TV, Billboards, Etc.
  • Survey Says: 75% of customers 72% 18-23 years old says it is extremely influential on their overall opinion of brands and products say it would make them more receptive to the brand/ product advertising 80% Teen Customers say it would increase and quicker purchase consideration 75% Women Customers say they’d tell others about the experience
  • Samples of Events with Experiential Marketing VIDEO
  • Application of Experiential Marketing to an Event “ Role Playing”
  • Keys in Measuring ROI using Experiential Marketing
    • Focus on the goals of the program
    1
    • Capture the cross-effects of marketing activities
    2
  • … keys in measuring ROI using Experiential Marketing
    • Focus on revenue generating behaviors
    3
    • It is not just what they are saying, but to who and how
    4
    • Know where you stand
    5
  • Experiential Marketing as a Valuable Way to Increase ROI: Survey says: 75% of Consumers say it would make them more receptive to the product/ brand’s advertising 75% of Consumers 8 out of 10 Consumers say they would extremely or very likely to tell others after participating in a live marketing say that they had told others about the experience
  • Conclusion Experiential Marketing “ The better and actual customer experience, the big chance on greater return on investment.” Return On Investment =