Strategies for publishing learning to the ipad

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Analysts estimate that by 2014, 80% of businesses will support a workforce using tablets. Are you ready? …

Analysts estimate that by 2014, 80% of businesses will support a workforce using tablets. Are you ready?

Learn more about current trends and best practices for developing on the iPad and other emerging tablets by registering for this one-hour webcast.

Based on ongoing research, Mary Laplante, Vice President and Lead Analyst with Outsell, will present strategies for:

• Developing content that creates compelling experiences on tablets and other mobile devices
• Leveraging existing content for rapid publishing to iPad/tablets
• Enabling continuous updates of learning content based on user commentary and ratings
• Showing the ROI of deploying a single-source content strategy

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  • Market data or other visual showing the mobile is fundamentally changing enterprise learning.Not here to convince youBut rather show you what you need to do to prepare for and capitalize on the shift.
  • The iPad, like smartphones before it, is creating an entirely new way for consumers to seek and use content. On average, consumer magazine publishers are behind other segments of the publishing and information industry in terms of percentage of revenue from digital sources, but they suddenly face an opportunity to bring new digital experiences to readers.

Transcript

  • 1. Content Strategies for Mobile LearningWhat You Need to Know About PublishingLearning Content on the Apple iPadOctober 25, 2011
  • 2. Logistics Use your Q&A pane to type any questions you may have for our speakers. #ipadlearning
  • 3. Experts Mary Laplante Vice President and Lead Analyst Outsell’s Gilbane Services Mark Hellinger President and CEO Xyleme
  • 4. Today’s discussion• Implications of the mobile revolution in enterprise learning• Content challenges: learning app demo and discussion• Making the case for a content strategy (based on XML)• Q&A Download at http://gilbane.com/whitepapers
  • 5. Analyst perspectiveWhat it will take to capitalize on the shift to mobile learning inthe enterprise
  • 6. Mobility and enterprise learning $51.1 bil 2011  $60 bil 2014 37.5% professional training segment ($19.2 bil) 36.2% revenues from digital learning ($7 bil) 40% targeted delivery on mobile: $2.8 bil Education & Training:: 2011 Market Forecast and Trends, Outsell, Inc., 2011 6 Outsell’s Gilbane Services Copyright © 2011 Outsell, Inc. All rights reserved.
  • 7. 7 Outsell’s Gilbane Services Copyright © 2011 Outsell, Inc. All rights reserved.
  • 8. What Mobile Learners Expect Relevant Dynamic Rich Fit-to-Form Integrated Collaborative 8 Outsell’s Gilbane Services Copyright © 2011 Outsell, Inc. All rights reserved.
  • 9. “The challenge for most companies is that learningcontent and the processes and practices thatsurround it have not caught up with new-generationlearning. As a result, many organizations findthemselves with a significant gap between theirexisting content processes and the demands oftoday’s learners and knowledge workers. Tabletsmake the gap more obvious because of the waysthose devices are used and their content deliverycapabilities. It’s becoming critical to close the gap—orRisk being left behind as leading companies createcompetitive advantage with mobile learning.”- Smart Approaches to Managing Mobile Learning Content,Outsell, Inc. 20119 Outsell’s Gilbane Services Copyright © 2011 Outsell, Inc. All rights reserved.
  • 10. Three Challenges 1. Gap between capabilities and expectations 2. Mobile content as an afterthought 3. Projects with no leverage10 © 2011 Outsell, Inc. All rights reserved.
  • 11. Demo: Mobile Learning App
  • 12. Demo: Content Storehouse and thePublishing Process
  • 13. Demo: The Component Approach
  • 14. Three Pillars of a Mobile Learning Strategy Granularity Multi-purposing Single-sourcing 15 Outsell’s Gilbane Services Copyright © 2011 Outsell, Inc. All rights reserved.
  • 15. The Principle of Multi-Purposing Smart Content in the Enterprise: How Next Generation XML Applications Deliver New Value to Multiple Stakeholders “In a smart content solution, we consider the customer experience and the business value for the content upfront, and build a data model and content production process that meet these multiple purposes from the onset. “Multi-purposing can provide significant advantages over repurposing. Many of the organizations we researched recognize that they can tie their content development process to other business processes more effectively with the right granularity and enrichment.” © 2011 Outsell, Inc. All rights reserved.
  • 16. Who is doing it now? Visit http://gilbane.com for case studies and profiles © 2011 Outsell, Inc. All rights reserved.
  • 17. The cost of not repurposing mobile textbooks Resources slides print materials #outputs © 2011 Outsell, Inc. All rights reserved. 18
  • 18. Discussion: Business Benefits• Cost efficiencies• Rapid time to deployment• Compelling experiences that are personalized and customized
  • 19. Breaking the Project MentalityDigital revenues begin to eclipse print revenues (2008) Projects, learning by doing Source: Outsell Publishers & Information Providers Database, Outsell Analysis December 2010 © 2011 Outsell, Inc. All rights reserved.
  • 20. As the gulf widens . . .But a project approach is not sustainable and does not create competitive advantage Source: Outsell Publishers & Information Providers Database, Outsell Analysis December 2010 © 2011 Outsell, Inc. All rights reserved.
  • 21. Handcrafting is good for beer … But not for enabling transformation. Content strategy and a flexible content development platformare essential to survival. © 2011 Outsell, Inc. All rights reserved.
  • 22. Essential actions for learning contentpublishers Develop a plan for closing the gap Break out of the project mentality Develop a content strategy for mobile learning apps Build a business case based on XML benefits
  • 23. About Xyleme • Leader in standards-based learning content management. • Product line: • Xyleme LCMS • Pastiche • Xyleme Learning Cloud (coming Jan 2012) • Come see us at DevLearn Vote for Xyleme! @xylemelearning www.xyleme.com/podcasts
  • 24. Outsell’s Gilbane ServicesRESEARCH INSIGHT CONSULTING • Analyst and consulting firm focused on content technologies • Market and buyer education, research and consulting • 20 year track record, with 200+ client projects and experience of 100+ vendors • Offices in the US (Cambridge and Burlingame) and UK (London) • Annual industry event Gilbane Boston 2011, 29 Nov – 1 Dec 25 Outsell’s Gilbane Services Copyright © 2011 Outsell, Inc. All rights reserved.
  • 25. Questions and comments Mary Laplante mlaplante@outsellinc.com Mark Hellinger mark.hellinger@xyleme.com