Sponsored by:
Reusability 2.0: The Key to
Publishing Learning
Facilitator:
Bryan Chapman
Chief Learning Strategist
Chapman Alliance
bryan@chapmanalliance.com

Delivery formats
2% Polling Question
Print – Self
Paced
3.5%
CD-ROM, etc.
3%
Audio/Video 64%
18% Instructor-Led,
Online, Self- Classroom
Paced 2%
Other
2.5%
Instructor-Led
Distance
5%
Instructor-Led
Online
ASTD, State of the Industry Report (2005)

Definition
Reusability 2.0
A method of creating, organizing, storing,
versioning and publishing reusable learning
content in a common, central repository for
the purpose of creating learning support,
regardless of delivery format (i.e. instructor
guides, lesson plans, classroom visuals,
tests, handouts, online courses, job aides,
etc.)

Reuse Learning Content Management (LCMS) Publishing Learning
Content
Reusability 1.0 Reusability 2.0
Create
Content
Traditional Authoring Multiple Tools
For Specific For Many
Learning Learning
Purpose Purposes

Reuse Learning Content Management (LCMS) Publishing Learning
Content
Reusability 1.0 Reusability 2.0
Online Courses
Interactive & Simulation
Animation
Navigation Controls
Audio & Video
Screen Design & Layout
Create Text & Graphics
Content
Traditional Authoring Multiple Tools
For Specific For Many
Learning Learning
Purpose Purposes

Reuse Learning Content Management (LCMS) Publishing Learning
Content
Reusability 1.0 Reusability 2.0
Online Courses Online Tests
Interactive & Simulation Paper-based Tests
Animation
Textbooks
Navigation Controls
Classroom Visuals (PowerPoint)
Audio & Video
Student Manual (Quark)
Screen Design & Layout
Instructor’s Guide (Word)
Create Text & Graphics
Content
Traditional Authoring Multiple Tools
For Specific For Many
Learning Learning
Purpose Purposes

Reuse Learning Content Management (LCMS) Publishing Learning
Content
Reusability 1.0 Reusability 2.0
Manage Development Roles (Workflow)
Reuse Content in Many Online Courses
Large-Scale, Team Development
Learning Objects (Reusability)
Online Courses Online Tests
Interactive & Simulation Paper-based Tests
Animation
Textbooks
Navigation Controls
Classroom Visuals (PowerPoint)
Audio & Video
Student Manual (Quark)
Screen Design & Layout
Instructor’s Guide (Word)
Create Text & Graphics
Content
Traditional Authoring Multiple Tools
For Specific For Many
Learning Learning
Purpose Purposes

Reuse Learning Content Management (LCMS) Publishing Learning
Content
Reusability 1.0 Reusability 2.0
Content Reuse across ALL learning materials
On Demand, Print-Ready Textbooks
On Demand, Instructor-led visuals (i.e. PowerPoint)
Synchronized, Classroom Materials (manuals, student guides)
Polling Question Just-in-time Performance, Production-Ready Job Aides
Proactive Capture of SME Knowledge
Manage Development Roles (Workflow)
Reuse Content in Many Online Courses
Large-Scale, Team Development
Learning Objects (Reusability)
Online Courses Online Tests
Interactive & Simulation Paper-based Tests
Animation
Textbooks
Navigation Controls
Classroom Visuals (PowerPoint)
Audio & Video
Student Manual (Quark)
Screen Design & Layout
Instructor’s Guide (Word)
Create Text & Graphics
Content
Traditional Authoring Multiple Tools
For Specific For Many
Learning Learning
Purpose Purposes

Case Study #1:
Vertical Market, Learning Services
and Information Publisher

Case Study – Information Publisher
• Dominates specialized, vertical market
• 80% of the professionals in this vertical use at
least some of the company’s products
• Resell and re-brand content for schools
• New generation of younger, web-savvy
learners, looking to access personalized
learning, adapted for their needs
• Content must be customized for specific
equipment configurations

Case Study – Information Publisher
Prior Methods Reusability 2.0
copy
CBT
Developed in
Textbooks for Isolation
Course (700 pages)
New equipment
New version of
course
“Unmanageable”
“each required its own revision cycle”

Case Study – Information Publisher
The key to
publishing in
learning is
reusability 2.0;
characterized by
reusing content for
multiple purposes
72 dpi
300 dpi
600 dpi
“Triad”
Writer
SME Instructional Designer

Case Study – Business Drivers
• Decrease Expense of Development
• Decrease Complexity in creating on-demand
products for customers
• Single-Source Development
• Keep content up to date
• Handle hundreds of versions of courses

Case Study #2:
Certification Prep and Educational
Learning Provider

Case Study – Certification Provider
• Certification Learning Content
• Over 1000 universities, community colleges,
high schools
• Extensively used inside Cisco and Avaya for
internal staff and partner training
• 300 course modules (1 to 2 hours in length)
• Delivery custom versions to customers

Case Study – Certification Provider
Prior Methods Reusability 2.0
• FrameMaker study guide
• PowerPoint matched
visuals
• Authoring Tools e-
Courses
• 18 month curriculum
development cycle

Case Study – Certification Provider
“Each product was manually built,
increasing the cost of course
development. Consequently, we couldn’t
keep the cost down so that our products
would be affordable enough for colleges,
universities, high schools, or small-to-
medium sized companies because the
cost of production and customization was
just too far out of reach.”

Case Study – Dev Process
• Study guide
Data Collection Editing & Art • E-Courses
Content Review • Paper Test
Global SME’s Production • Online Test
• PowerPoint
• Everything else
IT master instrutors
“We discovered that
one person could
manage a dozen
SME’s through the
process.”

Case Study – Business Drivers
• dramatically reduce the time it takes to create
content (18 month 5 Month dev process)
• eliminating redundancy from content gathering,
through production, to creating learning
products
• simplify upgrading and changing content
• most important: end-user customers can build
their own courses based on specific, desired
learning outcomes
Demo in action

Case Study – Dev Process
Telephony
Network Engineering
Applications
Hardware
Management
Security Go
WestNet Customer

Case Study #3:
Large Corporate

Case Study – Large Corporate
• 900,000 employees worldwide
• 34,000 Restaurants
• 106 countries
• Opens 3 new restaurants “every day”
• 30-35 average employees per site
• Customized, regionalized training needed at
each location

Case Study – Large Corporate
Prior Methods Reusability 2.0
• 7 large binders (Operation
Standards)
• 300 Word documents
• Manual page customization
by location
• Content silos, multiple
versions
Polling Question

Case Study – Key Drivers
• Cost reduction
• Self-Serve, On-Demand Personalization of Learning Content
Across all Delivery Formats
• Speed of Development
• Ease of Content Maintenance
• Widespread Adoption beyond the first phases of
implementation
• Ultimately, the streamlining of the number of redundant
procedures associated with performing the same task

Case Study – On Demand
Demo in action
Operation Manuals
• Page numbering
• Auto Generated TOC
Example of Wizard interface
• Regionalized
• Localized
• Synched Job Aides
• Observation Checklists
• Etc.

Lessons Learned: Planning for Reusability 2.0
• Involve ALL content owners and stakeholders in
initial planning
• Work from the end product backward (not the
other way around)
• Leverage a primary data source
• Educate, educate, educate
• Sr. Management Support
• Plan for more structure, but greater rewards

Sponsored by:
www.xyleme.com
Questions???
Bryan Chapman
Chief Learning Strategist
Chapman Alliance
bryan@chapmanalliance.com
Mark Hellinger
President & CEO
Xyleme
mark.hellinger@xyleme.com
(858) 792-8340
Dawn Poulos
Vice President of Marketing
Xyleme
dawn.poulos@xyleme.com
(858) 427-1512