© 2007 Xyleme - All rights reserved Jeff Katzman and Stuart Grossman Xyleme, Inc. October 23, 2007 Reusability 2.0:  Real ...
Agenda <ul><li>Levels of reusability </li></ul><ul><li>Defining Reusability 2.0 </li></ul><ul><li>Design consideration for...
Levels of Reusability <ul><li>Course </li></ul><ul><li>Page </li></ul><ul><li>Asset  (graphic, audio text, etc.) </li></ul...
What is Reusability 2.0? <ul><li>Reusability 2.0  </li></ul><ul><li>A method of creating, organizing, storing, versioning ...
Audiences/Contexts Output Formats Reusability 2.0 Single-Format  Single-Audience 1 Multiple-Formats Single-Audience  3 Mul...
Audiences/Contexts Output Formats Reusability 2.0 Single-Format  Single-Audience 1 Multiple-Formats Single-Audience  3 Mul...
Audiences/Contexts Output Formats Reusability 2.0 Single-Format  Single-Audience 1 Single-Format Multiple-Audiences 2
Single-Format, Multiple-Audiences <ul><li>Scenario </li></ul><ul><ul><li>Bio-pharmaceutical company needs to train manufac...
Keep shared content context neutral  © 2007 Xyleme - All rights reserved Manufacturing Operator Quality Associate
Audiences/Contexts Output Formats Reusability 2.0 Multiple-Formats  Single-Audience  3 Single-Format Multiple-Audiences 2
Single-Audience, Multiple-Formats <ul><li>Scenario </li></ul><ul><ul><li>Creating a single-source of content for a trainin...
Filtering content by output format © 2007 Xyleme - All rights reserved Source Student Guide Format Instructional Content A...
Audiences/Contexts Output Formats Reusability 2.0 Single-Audience  Multiple-Formats 3 Multiple-Formats Multiple-Audiences 4
Multiple-Formats, Multiple-Audiences <ul><li>Scenario </li></ul><ul><ul><li>International restaurant chain has multi-brand...
Filter by profile © 2007 Xyleme - All rights reserved Master Task Filtered Task Steps Profile Introduction  (Brand 1) Summ...
Questions © 2007 Xyleme - All rights reserved
Contact Information Jeff Katzman Founder, Vice President and Chief Learning Officer [email_address] Stuart Grossman Vice P...
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Reusability 2.0: Real World Strategies for Designing Learning Content for Reuse

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How to design reusable learning content for multiple contexts and multiple audiences

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  • Reusability 2.0: Real World Strategies for Designing Learning Content for Reuse

    1. 1. © 2007 Xyleme - All rights reserved Jeff Katzman and Stuart Grossman Xyleme, Inc. October 23, 2007 Reusability 2.0: Real World Strategies for Designing Learning Content for Reuse
    2. 2. Agenda <ul><li>Levels of reusability </li></ul><ul><li>Defining Reusability 2.0 </li></ul><ul><li>Design consideration for reusability </li></ul><ul><li>Questions </li></ul>© 2007 Xyleme - All rights reserved
    3. 3. Levels of Reusability <ul><li>Course </li></ul><ul><li>Page </li></ul><ul><li>Asset (graphic, audio text, etc.) </li></ul><ul><li>...and then some </li></ul>© 2007 Xyleme - All rights reserved
    4. 4. What is Reusability 2.0? <ul><li>Reusability 2.0 </li></ul><ul><li>A method of creating, organizing, storing, versioning and publishing reusable learning content in a common, central repository for the purpose of creating learning support, regardless of delivery format (i.e. instructor guides, lesson plans, classroom visuals, tests, handouts, online courses, mobile job aides, etc.) </li></ul>© 2007 Xyleme - All rights reserved
    5. 5. Audiences/Contexts Output Formats Reusability 2.0 Single-Format Single-Audience 1 Multiple-Formats Single-Audience 3 Multiple-Formats Multiple-Audiences 4 Single-Format Multiple-Audiences 2
    6. 6. Audiences/Contexts Output Formats Reusability 2.0 Single-Format Single-Audience 1 Multiple-Formats Single-Audience 3 Multiple-Formats Multiple-Audiences 4 Single-Format Multiple-Audiences 2
    7. 7. Audiences/Contexts Output Formats Reusability 2.0 Single-Format Single-Audience 1 Single-Format Multiple-Audiences 2
    8. 8. Single-Format, Multiple-Audiences <ul><li>Scenario </li></ul><ul><ul><li>Bio-pharmaceutical company needs to train manufacturing operators, quality assurance staff and maintenance staff that work in the manufacturing plant </li></ul></ul><ul><li>Design Considerations </li></ul><ul><ul><li>What content is relevant to everyone vs. a specific audience? </li></ul></ul><ul><ul><li>How do you make the shared content relevant without making it so generic it’s useless? </li></ul></ul><ul><ul><li>How do you write content so that it’s reusable across audiences? </li></ul></ul><ul><ul><li>How do you create media so it has continuity across audiences? </li></ul></ul><ul><ul><li>How do you deal with examples? </li></ul></ul><ul><li>Strategies for reuse </li></ul><ul><ul><li>Map out and chunk content that is shared vs. content that is specific </li></ul></ul><ul><ul><li>Create writing and media standards </li></ul></ul><ul><ul><li>Write shared content without referring to any particular audience </li></ul></ul><ul><ul><li>Add audience specific content around the shared content </li></ul></ul><ul><ul><li>Create separate audience specific content and “filter” for each audience </li></ul></ul>© 2007 Xyleme - All rights reserved
    9. 9. Keep shared content context neutral © 2007 Xyleme - All rights reserved Manufacturing Operator Quality Associate
    10. 10. Audiences/Contexts Output Formats Reusability 2.0 Multiple-Formats Single-Audience 3 Single-Format Multiple-Audiences 2
    11. 11. Single-Audience, Multiple-Formats <ul><li>Scenario </li></ul><ul><ul><li>Creating a single-source of content for a training organization that offer blended deliver options </li></ul></ul><ul><li>Design Considerations: </li></ul><ul><ul><li>How to accommodate differences between formats? (e.g. Print v. Web) </li></ul></ul><ul><ul><li>How to accommodate differences in content requirements? (e.g. Classroom v. E-learning) </li></ul></ul><ul><li>Strategies for reuse: </li></ul><ul><ul><li>Follow a consistent and structured approach for instructional design and writing </li></ul></ul><ul><ul><li>Write content with expanding degrees of detail (e.g. slide, web, print) </li></ul></ul><ul><ul><li>Plan for alternate rendition of media for (e.g. Print v. Web v. Mobile) </li></ul></ul><ul><ul><li>Create alternate content specific to the needs of each learning product (e.g. labs for classroom, simulation for online) </li></ul></ul><ul><ul><li>Separate content from presentation </li></ul></ul><ul><ul><li>Metadata and filtering </li></ul></ul>© 2007 Xyleme - All rights reserved
    12. 12. Filtering content by output format © 2007 Xyleme - All rights reserved Source Student Guide Format Instructional Content Assessments Instructor Notes Assessment Answers Instructional Presentation Assessments
    13. 13. Audiences/Contexts Output Formats Reusability 2.0 Single-Audience Multiple-Formats 3 Multiple-Formats Multiple-Audiences 4
    14. 14. Multiple-Formats, Multiple-Audiences <ul><li>Scenario </li></ul><ul><ul><li>International restaurant chain has multi-brand, multi-geography, with multiple formats (procedures, job-aids, check-lists, print and web) wants custom materials for each restaurant. </li></ul></ul><ul><li>Design Considerations: </li></ul><ul><ul><li>How to accommodate differences between formats? (e.g. Print v. Web) </li></ul></ul><ul><ul><li>How to accommodate differences in content requirements? (e.g. Classroom v. E-learning) </li></ul></ul><ul><ul><li>How to accommodate differences in content across audiences? (e.g. brands, geography, equipment, products, etc.) </li></ul></ul><ul><ul><li>How to accommodate different languages? </li></ul></ul><ul><li>Strategies for reuse: </li></ul><ul><ul><li>Library of global standards </li></ul></ul><ul><ul><ul><li>Food safety, management practices, product procedures </li></ul></ul></ul><ul><ul><li>Metadata vocabulary management strategy; tagging and filtering methods </li></ul></ul><ul><ul><li>Create alternate content for slight variation between audiences </li></ul></ul><ul><ul><li>Filter by profile </li></ul></ul>© 2007 Xyleme - All rights reserved
    15. 15. Filter by profile © 2007 Xyleme - All rights reserved Master Task Filtered Task Steps Profile Introduction (Brand 1) Summary (Brand 1) Step 1 Step 2 Example (Brand 1) Step 3 (Equipment Z) Introduction (Brand 1) Introduction (Brand 2) Summary (Brand 1) Summary (Brand 2) Steps Step 1 Step 2 Example (Brand 1) Example (Brand 2) Step 3 (Equipment X) Step 3 (Equipment Z)
    16. 16. Questions © 2007 Xyleme - All rights reserved
    17. 17. Contact Information Jeff Katzman Founder, Vice President and Chief Learning Officer [email_address] Stuart Grossman Vice President of Client Services [email_address] www.xyleme.com © 2007 Xyleme - All rights reserved

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