© 2007 Xyleme - All rights reserved Jeff Katzman and Stuart Grossman Xyleme, Inc. October 23, 2007 Reusability 2.0: Real World Strategies for Designing Learning Content for Reuse

Agenda Levels of reusability Defining Reusability 2.0 Design consideration for reusability Questions © 2007 Xyleme - All rights reserved

Levels of reusability

Defining Reusability 2.0

Design consideration for reusability

Questions

Levels of Reusability Course Page Asset (graphic, audio text, etc.) ...and then some © 2007 Xyleme - All rights reserved

Course

Page

Asset (graphic, audio text, etc.)

...and then some

What is Reusability 2.0? Reusability 2.0 A method of creating, organizing, storing, versioning and publishing reusable learning content in a common, central repository for the purpose of creating learning support, regardless of delivery format (i.e. instructor guides, lesson plans, classroom visuals, tests, handouts, online courses, mobile job aides, etc.) © 2007 Xyleme - All rights reserved

Reusability 2.0

A method of creating, organizing, storing, versioning and publishing reusable learning content in a common, central repository for the purpose of creating learning support, regardless of delivery format (i.e. instructor guides, lesson plans, classroom visuals, tests, handouts, online courses, mobile job aides, etc.)

Audiences/Contexts Output Formats Reusability 2.0 Single-Format Single-Audience 1 Multiple-Formats Single-Audience 3 Multiple-Formats Multiple-Audiences 4 Single-Format Multiple-Audiences 2

Audiences/Contexts Output Formats Reusability 2.0 Single-Format Single-Audience 1 Multiple-Formats Single-Audience 3 Multiple-Formats Multiple-Audiences 4 Single-Format Multiple-Audiences 2

Audiences/Contexts Output Formats Reusability 2.0 Single-Format Single-Audience 1 Single-Format Multiple-Audiences 2

Single-Format, Multiple-Audiences Scenario Bio-pharmaceutical company needs to train manufacturing operators, quality assurance staff and maintenance staff that work in the manufacturing plant Design Considerations What content is relevant to everyone vs. a specific audience? How do you make the shared content relevant without making it so generic it’s useless? How do you write content so that it’s reusable across audiences? How do you create media so it has continuity across audiences? How do you deal with examples? Strategies for reuse Map out and chunk content that is shared vs. content that is specific Create writing and media standards Write shared content without referring to any particular audience Add audience specific content around the shared content Create separate audience specific content and “filter” for each audience © 2007 Xyleme - All rights reserved

Scenario

Bio-pharmaceutical company needs to train manufacturing operators, quality assurance staff and maintenance staff that work in the manufacturing plant

Design Considerations

What content is relevant to everyone vs. a specific audience?

How do you make the shared content relevant without making it so generic it’s useless?

How do you write content so that it’s reusable across audiences?

How do you create media so it has continuity across audiences?

How do you deal with examples?

Strategies for reuse

Map out and chunk content that is shared vs. content that is specific

Create writing and media standards

Write shared content without referring to any particular audience

Add audience specific content around the shared content

Create separate audience specific content and “filter” for each audience

Keep shared content context neutral © 2007 Xyleme - All rights reserved Manufacturing Operator Quality Associate

Audiences/Contexts Output Formats Reusability 2.0 Multiple-Formats Single-Audience 3 Single-Format Multiple-Audiences 2

Single-Audience, Multiple-Formats Scenario Creating a single-source of content for a training organization that offer blended deliver options Design Considerations: How to accommodate differences between formats? (e.g. Print v. Web) How to accommodate differences in content requirements? (e.g. Classroom v. E-learning) Strategies for reuse: Follow a consistent and structured approach for instructional design and writing Write content with expanding degrees of detail (e.g. slide, web, print) Plan for alternate rendition of media for (e.g. Print v. Web v. Mobile) Create alternate content specific to the needs of each learning product (e.g. labs for classroom, simulation for online) Separate content from presentation Metadata and filtering © 2007 Xyleme - All rights reserved

Scenario

Creating a single-source of content for a training organization that offer blended deliver options

Design Considerations:

How to accommodate differences between formats? (e.g. Print v. Web)

How to accommodate differences in content requirements? (e.g. Classroom v. E-learning)

Strategies for reuse:

Follow a consistent and structured approach for instructional design and writing

Write content with expanding degrees of detail (e.g. slide, web, print)

Plan for alternate rendition of media for (e.g. Print v. Web v. Mobile)

Create alternate content specific to the needs of each learning product (e.g. labs for classroom, simulation for online)

Separate content from presentation

Metadata and filtering

Filtering content by output format © 2007 Xyleme - All rights reserved Source Student Guide Format Instructional Content Assessments Instructor Notes Assessment Answers Instructional Presentation Assessments

Audiences/Contexts Output Formats Reusability 2.0 Single-Audience Multiple-Formats 3 Multiple-Formats Multiple-Audiences 4

Multiple-Formats, Multiple-Audiences Scenario International restaurant chain has multi-brand, multi-geography, with multiple formats (procedures, job-aids, check-lists, print and web) wants custom materials for each restaurant. Design Considerations: How to accommodate differences between formats? (e.g. Print v. Web) How to accommodate differences in content requirements? (e.g. Classroom v. E-learning) How to accommodate differences in content across audiences? (e.g. brands, geography, equipment, products, etc.) How to accommodate different languages? Strategies for reuse: Library of global standards Food safety, management practices, product procedures Metadata vocabulary management strategy; tagging and filtering methods Create alternate content for slight variation between audiences Filter by profile © 2007 Xyleme - All rights reserved

Scenario

International restaurant chain has multi-brand, multi-geography, with multiple formats (procedures, job-aids, check-lists, print and web) wants custom materials for each restaurant.

Design Considerations:

How to accommodate differences between formats? (e.g. Print v. Web)

How to accommodate differences in content requirements? (e.g. Classroom v. E-learning)

How to accommodate differences in content across audiences? (e.g. brands, geography, equipment, products, etc.)

How to accommodate different languages?

Strategies for reuse:

Library of global standards

Food safety, management practices, product procedures

Metadata vocabulary management strategy; tagging and filtering methods

Create alternate content for slight variation between audiences

Filter by profile

Filter by profile © 2007 Xyleme - All rights reserved Master Task Filtered Task Steps Profile Introduction (Brand 1) Summary (Brand 1) Step 1 Step 2 Example (Brand 1) Step 3 (Equipment Z) Introduction (Brand 1) Introduction (Brand 2) Summary (Brand 1) Summary (Brand 2) Steps Step 1 Step 2 Example (Brand 1) Example (Brand 2) Step 3 (Equipment X) Step 3 (Equipment Z)

Questions © 2007 Xyleme - All rights reserved

Contact Information Jeff Katzman Founder, Vice President and Chief Learning Officer [email_address] Stuart Grossman Vice President of Client Services [email_address] www.xyleme.com © 2007 Xyleme - All rights reserved