Operation Save Adult Education in Arizona

Collier County 16 th Annual Summer Symposium for Career & Adult Education Administrators A Case Study: How Social Media was used to create awareness and encourage funding for ABE during Arizona’s 2010 budget cuts Presented By : Michael Tucker, CEO Xtreme Business International Operation Save Adult Ed

Overview
Arizona’s Budget Crisis
Governor’s Recommendation
Our Response: Social Media Strategic and Tactical Plans
The Results

Arizona’s Budget Crisis
Arizona cut it’s budget by 30% in 2010 in efforts to meet the state’s constitutional requirement of maintaining a balance budget.
Funding for a number of public services were cut
Adult Basic Education & GED testing was on the list

Governor’s Recommendation
February 2010 Governor Jan Brewer proposed cutting the $4.6M Adult Education budget
Cut would undermine economic development efforts and sacrifice an $11M federal funds match for state support of adult education
Without federal support, 800,000 Arizonans would be left with no option of receiving a high school education in Arizona

Our Response : Social Media Strategic and Tactical Plans
Create a social media team and plan
Build a website/blog and make it the hub for all information
Build a social “web” around the blog to promote engaging conversation and provide situational updates (Facebook, Twitter, YouTube, etc)
Create the media & manage the Press

Social Media Strategic and Tactical Plans (cont’d)
Encourage student involvement (student media/social media training)
Statewide organization but decentralized county-level execution
Use social media to highlight and promote online and offline activities
PR efforts (Op Eds, Press Releases, etc)
Protest and rallies
Letter writing
Calls to governmental leaders
Fundraising
Leverage the e-mail lists of non-profits, Chamber of Commerce and other business alliances

The Results
1300 supporters joined Facebook group page
700 letters sent to political leaders
1000’s of people in attendance at rallies in Tucson & Phoenix
1000’s of dollars in FREE local media coverage
Nearly $1M raised by community colleges and other organizations
$3.2M in matching federal funds received
Xtreme Business International honored with award ceremony

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Questions? www.SupportAdultEdArizona.com [email_address] www.XtremeBusinessInternational.com 520-309-5295

Operation Save Adult Education in Arizona

by Xtreme Business International on Jun 13, 2010

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Operation Save Adult Education in Arizona — Presentation Transcript

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