Operation Save Adult Education in Arizona


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http://www.supportadultedarizona.com Presentation for 2010 Collier County Career and Adult Educator Summer Symposium. This presentation describes how social media was used to save the ABE program in Arizona.

Published in: Education, Business

Operation Save Adult Education in Arizona

  1. 1. Collier County 16 th Annual Summer Symposium for Career & Adult Education Administrators A Case Study: How Social Media was used to create awareness and encourage funding for ABE during Arizona’s 2010 budget cuts Presented By : Michael Tucker, CEO Xtreme Business International Operation Save Adult Ed
  2. 2. Overview <ul><li>Arizona’s Budget Crisis </li></ul><ul><li>Governor’s Recommendation </li></ul><ul><li>Our Response: Social Media Strategic and Tactical Plans </li></ul><ul><li>The Results </li></ul>
  3. 3. Arizona’s Budget Crisis <ul><li>Arizona cut it’s budget by 30% in 2010 in efforts to meet the state’s constitutional requirement of maintaining a balance budget. </li></ul><ul><li>Funding for a number of public services were cut </li></ul><ul><li>Adult Basic Education & GED testing was on the list </li></ul>
  4. 4. Governor’s Recommendation <ul><li>February 2010 Governor Jan Brewer proposed cutting the $4.6M Adult Education budget </li></ul><ul><li>Cut would undermine economic development efforts and sacrifice an $11M federal funds match for state support of adult education </li></ul><ul><li>Without federal support, 800,000 Arizonans would be left with no option of receiving a high school education in Arizona </li></ul>
  5. 5. Our Response : Social Media Strategic and Tactical Plans <ul><li>Create a social media team and plan </li></ul><ul><li>Build a website/blog and make it the hub for all information </li></ul><ul><li>Build a social “web” around the blog to promote engaging conversation and provide situational updates (Facebook, Twitter, YouTube, etc) </li></ul><ul><li>Create the media & manage the Press </li></ul>
  6. 6. Social Media Strategic and Tactical Plans (cont’d) <ul><li>Encourage student involvement (student media/social media training) </li></ul><ul><li>Statewide organization but decentralized county-level execution </li></ul><ul><li>Use social media to highlight and promote online and offline activities </li></ul><ul><ul><ul><li>PR efforts (Op Eds, Press Releases, etc) </li></ul></ul></ul><ul><ul><ul><li>Protest and rallies </li></ul></ul></ul><ul><ul><ul><li>Letter writing </li></ul></ul></ul><ul><ul><ul><li>Calls to governmental leaders </li></ul></ul></ul><ul><ul><ul><li>Fundraising </li></ul></ul></ul><ul><li>Leverage the e-mail lists of non-profits, Chamber of Commerce and other business alliances </li></ul>
  7. 7. The Results <ul><li>1300 supporters joined Facebook group page </li></ul><ul><li>700 letters sent to political leaders </li></ul><ul><li>1000’s of people in attendance at rallies in Tucson & Phoenix </li></ul><ul><li>1000’s of dollars in FREE local media coverage </li></ul><ul><li>Nearly $1M raised by community colleges and other organizations </li></ul><ul><li>$3.2M in matching federal funds received </li></ul><ul><li>Xtreme Business International honored with award ceremony </li></ul>
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  9. 9. Questions? www.SupportAdultEdArizona.com [email_address] www.XtremeBusinessInternational.com 520-309-5295