Dear Reader, Here is the 2010 Spring/Summer Utility chic editorial. I hope you enjoy this power point as a guide for what is happening.
“ Utility” clothing was introduced in 1941 at the same time as clothes rationing. The scheme enabled the government to control the raw materials used in clothing manufacture and to limit the amount of fabric used in the production of garments. Clothing prices needed to be regulated so that the population could continue to afford clothing of good quality. Utility chic, war, fighter, bike is the one style that will continue until next season. Utility is your everyday look if you only want to add a splash of olive into your wardrobe. Olive & beige, olive & brown, olive & black, olive & white, olive & turquoise, olive & deep green brown muted colors are good examples of the different color combinations you achieve the best Utility chic look. Just remember to find the perfect shade of olive green that complements best your eyes, your hair color and your skin-tone. Sometimes make-up helps us look even better, because some colors like olives and beige scream for color in our cheeks, eyes, and in our lips. Just a touch of utility wear is enough with a great pair of shoes Alexander McQueen peep-toe shoe boots , Chloe canvas and sandals strap flats , Balmain legion booties and bags like Mulberry leather cross bag , Alexander Wang shoulder bag , Alexander McQueen leather olive bag or jacket like Marc Jacobs military jacket with frill detail There are more forward looks that are also great, and that complement our body shape such as Alexander Wang army biker dress . Pieces like this Alexander Wang army bomber with nylon insert are not necessarily pieces that “balance” but that “camouflage” and trim us – wear it with a white t-shirt, or black cotton shirt. Items on the image: Alexander McQueen cotton cable-knit dress , Alexander Wang grey jersey dress with olive green satin skirt , Sandro brushed-poplin shirt dress , Stella McCartney camouflage dress GOING NUDE
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