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How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
How to Use Networking to Grow Your Business in 2014
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How to Use Networking to Grow Your Business in 2014

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Published on

http://www.XtraordinaryWomen.co.za …

http://www.XtraordinaryWomen.co.za

How to Use Networking to Grow Your Business in 2014 by Gwen Kloppers

18 February Xtraordinary Women: Southern Suburbs Networking Event

Do you feel as if you are attending networking sessions but you’re not sure how it benefits your business? Do you wonder if XW-event-logo-SS-18Feb14networking works? Are you using networking effectively to grow your business? How does this all tie in with Social Media?

Don’t miss this opportunity to find out how you can use Social Media together with effective networking skills to grow your business - from two of Cape Town’s best networkers!

Two powerhouses have teamed up to bring you the best networking and social media tips to take your business to the next level in 2014!

Gwen Kloppers, CEO & Founder of Xtraordinary Women, will share her networking secrets and tips on how to effectively use networking to grow your business.

Retha van Staden, founder of Solutionetics and chapter leader of Xtraordinary Women: Southern Suburbs, will share her secrets on how to use social media to enhance your networking experience. Learn how to take your networking beyond the guests in the room, and to extend your reach to new audiences online.

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  • 1. HOW TO USE NETWORKING TO GROW YOUR BUSINESS IN 2014
  • 2. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 ARE YOUR NETWORKING EFFORTS OFF TARGET? No  “Ordinary”  Business  Network  
  • 3. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 WHAT IS BUSINESS NETWORKNG? Definition (according to Ask.com): Business Networking is a skill and a low cost method of marketing that is used to build new business contacts through connecting with other like minded individuals. Business Networking is generally done through face to face meetings almost anyplace or anytime but is commonly done at business or community events and even more specific, Business Networking events that are hosted by business networking organizations. " " The events are usually planned around an activity, such as a guest speaker. Either before or after the activity, attendees are given the opportunity to meet and interact with one another to share business thoughts and ideas with the intent to build business relationships that will be of benefit to each involved. Because business networking is based on the building of relationships with people, it is a ongoing and long term method of gathering business contacts that is very effective. No  “Ordinary”  Business  Network  
  • 4. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 •  How Xtraordinary Women has used networking to our advantage •  Consistently showing up at industry events outside of XW •  We don’t use “outside” suppliers when it comes to getting work done •  We take a genuine interest in the person and their business •  We have a “How can we serve you mindset” A few examples •  Our Branding & Positioning statement was done via Brandheart Marketing •  Our Website was designed by Retha van Staden from Solutionetics •  Our Logo was designed By Erica Groves Design •  Our pens and business cards by Dynamic Exposure •  Our Marketing and PR by Word-On-The-Street Media •  Business Coaching from Carol Gerber Results Driven Coaching •  And many more… All done by building lasting business relationships through networking! No  “Ordinary”  Business  Network  
  • 5. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 WHEN IT COMES TO NETWORKING, IS THIS YOU? I hate standing up and speaking to people.” HELP!! No  “Ordinary”  Business  Network   I don’t know my elevator pitch so I STRESS out.. I don’t know what to say”
  • 6. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 SO, WHAT IS STOPPING YOU FROM NETWORKING EFFECTIVELY? 1.  2.  3.  4.  5.  6.  7.  8.  I don’t have enough confidence I’m not sure what to say I’m not sure what to “sell” I don’t know how to approach people I don’t know I don’t know what to do What if I come across as “not knowing my stuff” Nothing ever comes from networking so I am wasting my time I’m scared to death standing up in front of people I don’t know and introducing myself No  “Ordinary”  Business  Network  
  • 7. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 TIPS AND TRICKS TO ADDRESS YOUR CONCERNS 1.  2.  3.  4.  5.  6.  7.  I don’t have enough confidence – I’m not sure what to say – I’m not sure what to “sell” – I don’t know how to approach people I don’t know - I don’t know what to do - What if I come across as “not knowing my stuff” - Nothing ever comes from networking so I am wasting my time! " 8.  I’m scared to death standing up in front of people I don’t know & introducing myself! No  “Ordinary”  Business  Network  
  • 8. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 DIFFERENT FORMS OF NETWORKING •  Offline •  Business Networking Breakfasts •  Cocktail Parties •  Workshops/Conferences •  Speed Networking Events •  Expos (where the exhibitors are your prospects) •  TedEx Talks •  Industry Events •  Dinners •  Etc. No  “Ordinary”  Business  Network  
  • 9. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 DIFFERENT FORMS OF NETWORKING •  Online •  Twitter •  Facebook •  G+ •  LinkedIn •  Webinars •  Etc. No  “Ordinary”  Business  Network  
  • 10. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 NETWORKING EVENT VS NETWORKING PROCESS •  You get a Networking Event & then there is a Networking Process •  Networking “The Event” is very different to Networking “The Process” •  Events: •  Are a build up of expectations •  We expect something to happen •  There is a Guest Speaker etc. •  Process: •  A Process is a set of logical steps to get to a desired result •  This is exactly what networking is..a process! You need to separate the Event from The Process No  “Ordinary”  Business  Network  
  • 11. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 NETWORKING EVENT VS NETWORKING PROCESS •  You need to be patient and understand that networking is a process and it takes time •  Needs to form part of your long term strategy - your efforts will pay off! •  It is not about keeping score as you will be disappointed in the beginning •  You can’t expect to come away immediately with results, although, often you do •  You reap what you sow – at each event, you are sowing the seeds to grow your business.. It is a process and your reward is at the end… •  It takes time but you do get results!! •  You need to build trust and credibility - this takes time No  “Ordinary”  Business  Network  
  • 12. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 A XTRAORDINARY NETWORKER… •  •  •  •  •  •  •  •  •  •  Is warm and approachable Cares about others and has a “service-orientated” mindset They have an honest desire to make a difference in their community Is always willing to offer assistance and recommend resources, service providers etc. They connect people – connecting is the highest form of networking Tunes into opportunities and facilitates introductions Looks at what people do separately and envisions how people can do things together and perhaps create partnerships Learn and be the best they can be at networking Finds the opportunities for other people When you do this, people are are inclined to want to pay you back as you made a difference in their lives No  “Ordinary”  Business  Network  
  • 13. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 FOCUSING YOUR EFFORTS Have a Strategy Is your strategy no strategy? Are your efforts a hit or miss? Are you doing your homework? Research the networking organisation you are going to attend – there must be an alignment with your own values. Find one that compliments your business and is committed to helping you grow your business •  Part of your strategy must be to network regularly •  •  •  •  •  No  “Ordinary”  Business  Network  
  • 14. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 FOCUSING YOUR EFFORTS •  Why network regularly? •  When people see you at more than one networking event, you are: •  Top of mind when they think of your industry •  They see that you take your business seriously No  “Ordinary”  Business  Network  
  • 15. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 STRATEGY FOR THE EVENT •  •  •  •  How are you going to approach people? How are you going to meet them? Why are you going? You want to leave with names of people with whom you can follow up and build lasting relationships Because of your strategy and follow through – you will see results! No  “Ordinary”  Business  Network  
  • 16. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 PREPARATION IS KEY! •  What do you want to accomplish by attending? •  Go with set goals in mind •  Do your Homework. Have a look at the guest list and find out who will be attending and how does this fit into your business plan/ strategy •  Look at their website, Facebook, twitter etc. and find out if you have something in common with them •  Are you going to meet prospective clients, find referral sources, build trust, need a new supplier? •  Who do you want to connect with and why? •  If you see someone you know that will be attending, perhaps they might know the person you want to connect with No  “Ordinary”  Business  Network  
  • 17. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 AT THE EVENT •  Do not arrive late •  Arrive early (look at the registration time) •  Chances are that the Guest Speaker is there already – It is a great way to connect and chat to them. You might not get a chance later •  If you see someone that is new, and they look like they are intimidated by the event, approach them and introduce yourself and then introduce them around – it makes the difference between – I got nothing out of it.. And I am coming back •  Make a positive first impression. •  Good Handshake – not too firm or soft •  Eye Contact •  Great smile •  Be friendly No  “Ordinary”  Business  Network  
  • 18. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 AT THE EVENT.. •  When introducing yourself, ensure it is done in such a way that that person will be able to tell someone else EXACTLY what you do when asked. •  Focus on forging quality contacts, instead of quantity (its not about how many business cards you can collect and add to your database) •  Be a resource for other people - with no strings attached. It is also creates an opportunity to follow up with them. •  For example – send them a relevant article •  Refer a person that can help them in business •  Send them information – website etc… •  Leverage off the people that you do know at the event and ask them to introduce you •  Also offer to do introductions for other people No  “Ordinary”  Business  Network  
  • 19. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 GREAT ICEBREAKERS TO INTRODUCE YOURSELF •  •  •  •  Hello, my name is _____, it’s wonderful to meet you. Is it your first time that you are attending this event? What is your interest in the topic? I saw your profile on LinkedIn – tell me a little more about your business? Your products looks great. •  You are showing an interest in them •  It is a lot more personal. People get excited when they talk about their business and as a listener you learn so much more No  “Ordinary”  Business  Network  
  • 20. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 DURING THE CONVERSATION •  Find out what the person is passionate about and watch their eyes light up! •  Find something you have in common (if you did your homework you would know what this is and steer the conversation into that direction) •  Find out what it is that they are currently looking for and what their objective is for attending the event •  Get to know the person. Ask open ended questions like “What kind of businesses are you looking at being referred to?” •  Build TRUST!! •  Be Yourself and behave with Integrity No  “Ordinary”  Business  Network  
  • 21. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 AFTER THE EVENT •  Do a debriefing afterwards: •  Will you attend again? If not, why? •  Did you meet your goals •  Make notes of who you would like to follow up •  At the back of the business card write: •  The date •  Which event you met them at •  Something that you will remember them by •  Topics of interests and how you can assist them •  Follow up: •  You have 24 hours to follow up, or you will be forgotten No  “Ordinary”  Business  Network  
  • 22. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 NETWORKING TOOLBOX •  Business cards, Pamphlets & Brochures •  Map & directions – You don’t want to be late – it creates a bad impression •  If you are selling a product, bring a sample •  If you are an author, bring the book along and use it when you introduce yourself, it is great to make that visual connection •  Rehearsed Elevator Pitch •  The Contact list – research the people that are attending the event •  Follow up System – we recommend a professional mailing programme to do this (MailChimp or GraphicMail), No  “Ordinary”  Business  Network  
  • 23. Net working t Grow Your Business o MY GOLDEN RULES •  CONSISTENCY IS KEY! Networking needs to form part of your business plan and strategy for the year •  Align your business goals and plan accordingly, so that you know what you are looking for at each event and what type of person/ company you are looking for to build a relationship with, that will benefit both you and the person you want to deal with •  Show a genuine interest in the person and don’t go into any event with the mindset - How many people can I sell to today – IT WILL NOT WORK. •  People do not want to be sold to.. Build that lasting business relationship and IT WILL benefit you No  “Ordinary”  Business  Network  
  • 24. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 MY GOLDEN RULES Cont.. •  Do not speak about more than one product or service. You are your brand and you are creating brand confusion for your guests •  Pick which product and service to “punt” at specific networking events – to guests who are your prospects •  Tailor your elevator pitch to your audience •  When you attend an event.. Go with the mindset.. What Can I do for you! People will remember you for being helpful. Share your knowledge as much as you can – recommend others etc. You will be remembered as someone that can help! So you will be top of mind! No  “Ordinary”  Business  Network  
  • 25. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 MY GOLDEN RULES Cont.. •  Show up to as many events as you can – you want to be top of mind when people need someone in your industry. The only way you are going to achieve this is by showing up consistently. Also – do not change your brand message all the time. Be CONSISTENT! •  If you go again and again, you will cement the relationship with the person, you will get to know them a lot better •  If you make meaningful contacts at an event – you are going to want to go back.. No  “Ordinary”  Business  Network  
  • 26. Net working t Grow Your Business o How to Use Networking to Grow your Business in 2014 MY BIGGEST NETWORKING AND BUSINESS SECRET? CONSISTENCY IS THE KEY TO SUCCESS! No  “Ordinary”  Business  Network  
  • 27. CONTACT DETAILS GWEN KLOPPERS Info@XtraordinaryWomen.co.za www.XtraordinaryWomen.co.za @GwenKloppers @XOrdinaryWomen Gwen Kloppers CEO & Founder: Xtraordinary Women

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