Why is no one visiting my site?

Why is no one visiting my site? A few common problems and possible solutions. KristeenBullwinkle.com

Do you have proof?
Analytics

Check for technical errors
Page(s) broken or missing.
Takes too long to load.
Coding errors.
Can’t view on mobile devices.

Check search results (your own and sites like Google)
Check your own links
Ask for links from others
Are you listed in proper directories?
Can people find your page?

Look at how the page is listed in search results.
Is it accurate and enticing?
Will readers know what to expect from your page?
Title and description Pest? or Band?

If you had fire ants, which would you click?

<title>About Fire Ants</title> Good: Uses the keywords I searched for. Problem: Too short. I want to get rid of them now! Tell me you’ll have the information I need. I want to know you’re an expert. Tell me you’re a university and not an exterminator. I want to do it myself. Page title

Page description Problem: Google didn’t find a description so used the first text it found. No keywords. No information about why I should click.

Better Good: Talks to my emotions. Tells me what to expect to find when I click. Speaks to me, a homeowner with a problem.

Not even showing in search?
Look into search engine optimization (SEO) – hire someone or learn it yourself.
Use keywords in titles, URLs, headings.
Encourage sharing.
Ask for links.
Is your content worth sharing and linking to? Is it unique? Engaging? Useful?

Who links to you?
Analytics can tell you what sites are sending your traffic. (referring sources)
But they can’t tell you who isn’t.
What sites link to your competitors?
What partners, organizations, or associations would be happy to link to you?

Google Webmaster will tell you what sites link to yours. Other services, such as opensiteexplorer.org will list sites that link to your competitors. Who links to you?

Same institution, but no link from Texas A & M Extension to the Texas Imported Fire Ant Research and Management Project. No link to their sponsored site. At least two links to their sponsor. Ask for the obvious links

The Texas Pest Control Association might be happy to have any link for their Education section. Ask for the related links

Announce your site or page
Brag about your page yourself.
Social media, print, events, etc.

Encourage sharing
Use subscription and social media tools

Most importantly
Create great content.
Speak to the needs and interest of your audience.
Ask your target audience to review your pages and tell you what they like and use and what they do not.

I can help
Kristeen Bullwinkle
KristeenBullwinkle.com
www.linkedin.com/in/bullwinkle
www.twitter.com/xteenb
www.facebook.com/pages/KristeenBullwinklecom/305696366195

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Why is no one visiting my site?

by Kristeen Bullwinkle on Jun 20, 2011

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Why is no one visiting my site? — Presentation Transcript