EXECUTIVE VIDEO SUMMARYBIG NEWS: Some Things Never Change By Brett Walker 818 Group President & CEO
Ironic isn’t it—a declaration that “some things never change” is news. Well, we’ve been hearing and preaching, and still struggling to accept, that when it comes to the Internet, content was and still is king. So, how do you figure out what to say, come up with how to say it, and get the word out for you so that the right “Joe” (regardless of where on planet earth he resides) will hear your message?It’s not easy. But it can be done and requires four things.
1. Play Through the PainYou’ll get tired of writing just about the time your market begins to wake up to the fact that you’re bright, capable, and worth listening to. If you’re not willing to give it three‐to‐six solid months, you’ll continue to remain irrelevant with a website that reads like the brochure it is.
2. Say Something Interesting to Everyone but YouPart of committing is making sure you’ve got something to say. Don’t mistake “offers” for content. Instead, draw deep upon your own subject‐matter expertise and lead!
3. Crap Rolls Downhill—Quality Content Can’tSoon enough, you’ll get a little tired of the constant schedule, and believe you can hand the assignment off to your assistant, the marketing director of your company, or an intern. Don’t lull yourself into believing that you, the expert, can comfortably hand this off to someone else, the non‐expert.
4. Ask for HelpFinally, the day you recognize this is hard is the day you begin to win. More than a pitch or product cut‐sheet, what Google wants from you is no different than what your prospects want—something that convinces the human mind that you’re relevant.
Unleashing Market Performance To Read The Full Article Visit www.818group.com and click on “Business Journal” ‐ OR ‐ Get there directly at http://www.818group.com/big‐news‐some‐things‐never‐change