Media 2.0: The Mindshift

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Presentation for e-society conference, about relationship between Mainstream Media and New Media

Presentation for e-society conference, about relationship between Mainstream Media and New Media

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  • 1. MEDIA 2.0: The Mindshift Zoran Ricliev Macedonian Institute for Media and Media Print Macedonia I Media: Relationships between Traditional and New Media
  • 2. Turbulent trends
    • End of era of simple offer of prepackaged data
    • Web 2.0 is about personalization and interconnecting
  • 3. Turbulent trends
    • The audience changed its habits. They need the content the way they want it, when they want it
    • Participation
  • 4. Turbulent trends
    • The content is becoming live, real time editable
    • The news article develops through constant updates
    • Comments become part of the article
  • 5. Turbulent trends
    • A single tweet, from anywhere, even without an additional picture, video or audio clip, can make a big change in just several seconds
  • 6. Turbulent trends
    • Social Media and citizen journalism influence the big media companies
    • Citizen journalism
    • Localization of content
    • Developing own blog platforms
  • 7. Turbulent trends
    • The open philosophy of internet, weakens ability of media houses to monetize their naturally expensive content, online
  • 8. Web 2.0 pressure
    • Web native news media naturally accept the constant change
  • 9. Web 2.0 pressure
    • TV as powerful visual media is not threatened in its basic existence
    • On-line TV is fast developing, even on mobile platforms
  • 10. Web 2.0 pressure
    • Radio is in similar position like TV
    • Content can be read
    • Additional channels
  • 11. Web 2.0 pressure
    • Newspapers have to change
    • They have to become more visual (using the big canvas) more analytical, digested, and opinion oriented
  • 12. Web 2.0 pressure
    • Video did not exactly kill the radio star, so web 2.0 probably won’t kill newspapers
  • 13. Media merging
    • Online news has proved that has many advantages over traditional media, except the biggest drawback, to monetize its content to sustainable level
  • 14. Media merging
    • Integrated multimedia newsrooms are developed as a place where all the news come first
  • 15. Media merging
    • Delivering the same initial content, through different channels, and in different form is most appreciated model. But there are some other barriers to do this
  • 16. Media merging
    • Hybrid models tend to be best at the time, with its ability to monetize the content through revenues from different platforms
  • 17. Mainstream vs. Social Media
    • Merging of social networks, blog society and mainstream media is ongoing
  • 18. Mainstream vs. Social Media
    • If MSM fail to adapt to the new conditions, their name loses its base, since social media are mainstream for certain communities, or age groups
  • 19. Mainstream vs. Social Media
    • Media is doing the news the “mind” way, and the bloggers are doing it the “heart” way
  • 20. Mainstream vs. Social Media
    • A good blogger or web activist, should adopt something from the professional journalists
  • 21. Mainstream vs. Social Media
    • Professional journalists should take their fancy suits off and get more into the masses
  • 22. Mainstream vs. Social Media
    • The antagonism between journalists and bloggers fades . They learn from each other
  • 23. Journalism 2.0
    • Being web native, social platforms develop fast and gain quality
    • MSM are rarely web native
  • 24. Journalism 2.0
    • Mainstream media struggle with old habits
  • 25. Journalism 2.0
    • Direct hit into journalistic identity
  • 26. Journalism 2.0
    • The reporters for the 21 century
    • Multitasking
    • fast and clear writing
    • flexible working hours
    • no “fear” of technology
    • multimedia approach
    • internet as a tool
  • 27. Journalism 2.0
    • Many journalists are not prepared to accept the change
    • Fear of citizen journalism
  • 28. Macedonia case
    • No real 24/7 journalism
    • Journalists haven’t overcome the “fear” of computers
    • Very few use or know what Twitter is
  • 29. Macedonia case
    • Media websites in Macedonia come from another age
    • The web sites of classic media brands are edited by one person, which is usually not a journalist
  • 30. Macedonia case
    • Few online ads,
    • No AdSense,
    • No serious online advertising agency
    • PayPal doesn’t work
    • Few have ever bought something through the web
  • 31. Macedonia case
    • Despite rudimentary media websites, visits are still rising
  • 32. Macedonia case
    • We still have university professors of journalism that think that internet will die within next three years
  • 33. Macedonia case
    • The crisis, as a platform for change, is always good for new ideas
    • Social media, as web native, has a chanse to fill the gap MSM misses
  • 34. MEDIA 2.0: The Mindshift
    • Zoran Ricliev
    • mail: [email_address]
    Thank you