Media 2.0


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Overview of communication history and digital revolution in Media

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Media 2.0

  1. 1. Media 2.0: The new way Zoran Ricliev Digital Media Consultant [email_address]
  2. 2. Communication <ul><li>Communication can be done between minimum two subjects (individuals) </li></ul><ul><li>Individuals exchange understandable messages through a Channel </li></ul>
  3. 3. <ul><li>The Channel and Media are different. The Media is active entity </li></ul>Communication
  4. 4. <ul><li>Some of the first Mass Media are Indian Cloud Signals </li></ul>Communication evolution
  5. 5. <ul><li>The first “Newspaper” is a carved stone block put in front of the Roman Senate </li></ul><ul><li>This is an early form of delayed, non-direct communication from the Authority to the Public </li></ul><ul><li>Acta Diurna first appeared in 131 b.c., but was first made public in 59 b.c. </li></ul>Communication evolution
  6. 6. <ul><li>In the next two millennia the media evolved slowly, including the Guttenberg invention of the printing press in the 15 Century, considering that printing replaced rewriting massively two centuries later </li></ul>Communication evolution
  7. 7. <ul><li>In 20 th century Mass Media emerged – expansion of newspapers, appearance of Radio (end of 19 th century) and the TV (20s of 20 th century) </li></ul>Communication
  8. 8. Communication <ul><li>At the end of 20 th century, a fast communication change began fueled by the appearance and fast development of the Internet </li></ul><ul><li>The network appeared in the 60s, but become massively used in nineties, by 2009 reached quarter of world population </li></ul><ul><li>In the last two decades there were more changes than in the entire history before </li></ul>
  9. 9. Communication model change <ul><li>The digital interconnectivity passed the information model of Mass Media: from one-to-many become available the model: many-to-many </li></ul>
  10. 10. Communication change <ul><li>Change of audience habits </li></ul><ul><li>I media, phenomenon </li></ul><ul><li>New platforms with new rules </li></ul><ul><li>Media now more choose than produce news </li></ul><ul><li>The web is in stagnation, Social Media rise, Mainstream media fall </li></ul>
  11. 11. Social media <ul><li>Absence of center, only agreed Rules of communication </li></ul><ul><li>Algorithm Aggregation </li></ul><ul><li>Social Media has overtaken pornography as the #1 activity on the web </li></ul><ul><li>The Cult of The Amateur </li></ul><ul><li>Uncontrollable effects </li></ul><ul><li>Gadget optimized - Availability </li></ul>
  12. 13. Facebook <ul><li>As of June 2011 Facebook has 750 Million users. If Facebook were a country it would be the world's 3rd largest </li></ul>
  13. 14. Twitter <ul><li>Rapid growth -  From 400,000 tweets posted per quarter in 2007 to about 65 million tweets posted each day in June 2010, equaling about 750 tweets sent each second </li></ul><ul><li>Twitter Revolutions </li></ul><ul><li>2010 - The New Twitter with photo and video </li></ul>
  14. 15. YouTube <ul><li>The video-sharing site was created in 2005 </li></ul><ul><li>By 2011 it become second largest search engine in the world </li></ul><ul><li>30 percent of videos account 99 percent of views on the site </li></ul><ul><li>Forbidden in some countries </li></ul><ul><li>Copyright and comments troubles </li></ul>
  15. 16. LinkedIn <ul><li>Biggest professional networking site </li></ul><ul><li>120 million registered users in more than 200 countries </li></ul><ul><li>One of fastest growing networks - In June 2011, LinkedIn had 33.9 million unique visitors, up 63 percent from a year earlier </li></ul>
  16. 17. A Video break <ul><li>Social Media Revolution </li></ul>
  17. 18. New platforms <ul><li>Tablets </li></ul><ul><li>Smartphones </li></ul><ul><li>Connected TV </li></ul>
  18. 19. Information on Digital platforms <ul><li>Positive: </li></ul><ul><li>Fast information that reaches audience wherever and whenever </li></ul><ul><li>Multimedia </li></ul><ul><li>Fast correction and updates </li></ul><ul><li>Multi device synchronization </li></ul><ul><li>Portable </li></ul><ul><li>Negative: </li></ul><ul><li>Often to simplified </li></ul><ul><li>Non ergonomical </li></ul><ul><li>Superficial approach </li></ul><ul><li>Not available for all </li></ul><ul><li>Technological block in certain age groups </li></ul><ul><li>Information overload </li></ul><ul><li>Often false information </li></ul><ul><li>Lack of professional standards </li></ul><ul><li>Connection dependent </li></ul>
  19. 20. Dangers of digital information <ul><li>Professional standards fall since there is generational and technological gap in media teams </li></ul><ul><li>Misuse and abuse of information </li></ul><ul><li>Fall in trust </li></ul><ul><li>Violation of privacy </li></ul><ul><li>Violation of copyright </li></ul>
  20. 21. Journalism at change <ul><li>Mainstream media struggle with old habits </li></ul><ul><li>Current main role of Mainstream Media is filtering, verification and analysis more than informing and entertaining </li></ul>
  21. 22. Journalism at change <ul><li>Skills required : </li></ul><ul><li>Connected 24/7 </li></ul><ul><li>Multitasking </li></ul><ul><li>Flexible hours </li></ul><ul><li>Speed </li></ul><ul><li>Multimedia use </li></ul><ul><li>Data mining </li></ul><ul><li>Short, clear and visual </li></ul><ul><li>Hyperlinking </li></ul>Courtesy of
  22. 23. Journalism at change <ul><li>Identity crisis </li></ul><ul><li>Technology gap </li></ul><ul><li>Generation gap </li></ul>
  23. 24. Turbulent trends <ul><li>The open philosophy of internet, weakens ability of media houses to monetize their naturally expensive content, online </li></ul>
  24. 25. Web 2.0 pressure: Web Native <ul><li>Web native news media naturally accept the constant change </li></ul><ul><li>Extensive use of multimedia </li></ul><ul><li>Extensive presence of User Generated Content </li></ul>
  25. 26. Web 2.0 pressure: TV <ul><li>TV as powerful visual media is not threatened in its basic existence </li></ul><ul><li>Interactive IPTV is fast developing, even on mobile platforms </li></ul>
  26. 27. Web 2.0 pressure: Radio <ul><li>Radio is in similar position like TV </li></ul><ul><li>Content can be read </li></ul><ul><li>Additional channels </li></ul><ul><li>Podcasting </li></ul>
  27. 28. Web 2.0 pressure: Newspapers <ul><li>Newspapers have to change </li></ul><ul><li>They have to become more visual (using the big canvas) more analytical, digested, and opinion oriented </li></ul><ul><li>Synergy with web due to content diversification </li></ul>
  28. 29. Web 2.0 pressure: Newspapers <ul><li>Video did not exactly kill the radio star, so web 2.0 probably won’t kill newspapers, if they accept the change </li></ul>
  29. 30. Media merging <ul><li>Online news has proved that has many advantages over traditional media, except the biggest drawback, to monetize its content to sustainable level </li></ul>
  30. 31. Media merging <ul><li>Integrated multimedia newsrooms are developed as a place where all the news come first </li></ul>
  31. 32. Media merging <ul><li>Delivering the same initial content, through different channels, and in different form is most appreciated model. But there are some other barriers to do this </li></ul>
  32. 33. Mainstream vs. Social Media <ul><li>Merging of social networks, blog society and mainstream media is ongoing </li></ul><ul><li>Social Media and citizen journalism influence the big media companies </li></ul><ul><li>Citizen journalism and USG content </li></ul><ul><li>Localization of content </li></ul><ul><li>Developing own Social Media platforms </li></ul>
  33. 34. Mainstream vs. Social Media <ul><li>If MSM fail to adapt to the new conditions, their name loses its base, since social media are mainstream for certain communities, or age groups </li></ul>
  34. 35. Mainstream vs. Social Media <ul><li>Media is doing the news the “mind” way, and the bloggers and web activists are doing it the “heart” way </li></ul>
  35. 36. Mainstream vs. Social Media <ul><li>A good blogger or web activist, should adopt standards from the professional journalists </li></ul>
  36. 37. Mainstream vs. Social Media <ul><li>Professional journalists should take their fancy suits off and get more into the masses, physically and digitally </li></ul>
  37. 38. Future journalism <ul><li>Connected </li></ul><ul><li>Digital tools </li></ul><ul><li>Data mining and digital research </li></ul><ul><li>Multimedia approach </li></ul><ul><li>Open and engaging to the public </li></ul><ul><li>Customized approach </li></ul><ul><li>Hyper local and niche audience oriented </li></ul>
  38. 39. Education at change <ul><li>Encyclopedia in a students pocket </li></ul><ul><li>Availability of information </li></ul><ul><li>Besides giving knowledge educators point out ways to seek knowledge on the web </li></ul>
  39. 40. Education at change <ul><li>Educators in life-long-learning process </li></ul><ul><li>Technology gap </li></ul><ul><li>Generation gap </li></ul>Courtesy of
  40. 41. <ul><li>Thank you! </li></ul><ul><li>Zoran Ricliev </li></ul><ul><li>Digital Media Consultant </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>