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How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
How to spot and catalyse cross innovation?
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How to spot and catalyse cross innovation?

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How to spot and catalyse cross innovation? What is Cross Innovation? Let Nina Lakeberg and Steve Harding explain this new approach in the creative economy to you in a clear what-who-how-why …

How to spot and catalyse cross innovation? What is Cross Innovation? Let Nina Lakeberg and Steve Harding explain this new approach in the creative economy to you in a clear what-who-how-why presentation which forms the blueprint for the Project Cross Innovation. The presentation was held the 6th of September 2012 in Berlin, Germany.

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  • 1. Cross Innovation
Nina Lakeberg & Steve HardingBerlin6th September 2012 

  • 2. The Cross Innovation partnership Amsterdam Berlin Birmingham Linz Lisbon Pilsen Rome Stockholm Tallinn Vilnius Warsaw
  • 3. The Cross Innovation project Matrix Local Implementation Groups - Plan for each city Case Studies Manifesto Short Studies - State of play in 2012 - Internationalisation 2013 Study Visits – experience exchange Policy Clinics – prototyping policies SME partnership – testing new ideas
  • 4. What is Cross Innovation?1. ‘Co-operation between different sectors that would not normally work together to address key challenges’2. 
 ‘I’m interested in how to connect the bohemian and entrepreneurial parts of the city’3. 
 ‘A system of knowledge exchange to get information across about innovation and creativity in a city’4. 
 ‘It’s about new products, services and systems… the added-value the creative industries can bring to other sectors’5. 
 ‘It’s about culture-led innovation leading to social outcomes with a strong community focus’ Taken from Short Study Belgrave & Co.
  • 5. Our approach to Cross Innovation1.  It’s out there - examples in all the cities. The project will help spot and catalyse cross innovation.2.  A case for the creative economy.3.  The project works alongside 4 themes Smart
incen(ves
 • Innova(ve
types
of
finance
that
enable
cross‐innova(on
 • Schemes
that
unleash
innova(on
in
business
and
the
public
 Culture‐based
innova(on
 sector
by
introducing
ar(s(c
and
crea(ve
prac(ces
 • Services
that
build
bridges
between
sectors
by
connec(ng
 Brokerage
 cross‐innova(on
enablers
with
beneficiaries
 Spacial
Cross‐ • Services
offered
to
companies
in
co‐working
spaces,
 Collabora(on
 incubators,
fab‐labs,
science
parks
and
to
local
clusters.

  • 6. Different manifestations of Cross Innovation Universities & Research Councils via multi-disciplinary teaching and research Direct collaborations between creative and non-creative businessesCommunity-based initiativeswith focus on participation Big & Small Cross
Innova(on
 Public & Private Multi-nationals via internal R&D and Open Innovation activities Innovation is more than technology – organic, tied to creativity
  • 7. Global Case Studies Brokerage TED Sharing ideas globally, Initiating conversations, Connecting across disciplines Spaces FabLabs Global Networks, Community access, State of the Art labs Culture-led Spacemakers Regeneration of Spaces, Artists Working with Communities, Brokering between worlds Finance Kickstarter Crowd-funding for creatives, Remove barriers/risks, Finance, Audiences Taken from Short Study Belgrave & Co.
  • 8. Matrix Approach CCI sector Games Design Social Architecture Visual Performing Web Media Arts Arts basedGrowthSectorsManufacturingHealthEnvironmentEnergyHealthSocietyLeisureHeritagePublic
  • 9. Fab Lab LX (Lisbon) What Who Fab Lab – co-working space The Municipality of Lisbon Community approach Portuguese Industrial AssociationRehabilitation of an old marketplace Laboratory for prototyping Link with Start up Lisboa incubator How ResultTechnology, Creativity, Community Links creativity & production Easy access to technology Education - learning by making Prototyping ideas
  • 10. Planet Modulor (Berlin) What Who Creative Hub Modulor and 30+ Partner SMEs Ecosystem Private investment Connecting across disciplines Supported by Berlin Senate Creative Community Moritzplatz Maker community How Result Multi-disciplinary platform Planet Modulor Association Place to meet Make ideas happen New products and services
  • 11. Fits me (Tallinn) What Who Virtual fitting room for online Tartu University clothing retailers Tallinn Technical University Human Solutions GmbH How Digital, Retail, ScienceDevelopment of Robotic mannequins 100,000 different body shapes Combines materials, bioerobotics anthropometrical data with retail
  • 12. Health care app (Birmingham) What Who Maverick TV I-phone app to monitor Clever Together skin moles & check Made media over time How Health, Digital, MediaTV show C4 “Embarassing Bodies“ Contact made with skin specialist
  • 13. Summary1.  Knowledge spillovers across industrial sectors have the potential to be more important sources of innovation and growth than transfers within sectors.2.  The four themes – Brokerage, Smart Finance, Spaces, Culture led Interventions work well and often need a combination of the themes.3.  This topic needs to test out interventions – prototyping policies4.  Focus on an evidence based approach – city led Matrix discussions important5.  Organic collaborations - seek these out – to catalyse not control6.  The Cross Innovation Partnership has the opportunity to play a pivotal role in defining this space
  • 14. Thank you!Nina Lakeberglakeberg@modulorprojekt.deSteve Hardingsteve.harding@bcu.ac.ukwww.cross-innovation.eu

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