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Managing Social Media Content for Businessweek China
- 1. Managing Written and Visual Creation for Social Media Bloomberg Businessweek China Abstract Responsibilities Weibo: Following: 680 Followers: 420,000 Social Media (Weibo) Management Modify original English pictures into Chinese version Select valuable & attractive articles to design as long reports Conduct & Tweet Written and Visual Preview for US Businessweek Data Statistics To be a good social media builder, I must capture: where to start how to choose what can be interesting Bloomberg Businessweek Bloomberg Businessweek China Social Media Department data and content Understanding of the operational mode of social media do interviews & build relationships Pursue & Integrate PR knowledge into work valuable sources Get to know the development prospect of traditional & new media Time: 3 months Position: Social Media Editorial Assistant Interview management Prepare Background & Info for interviewees Social media content builder Design Preview tweet of US Bloomberg Businessweek Create Weibo Reports Translate press releases Written & Visual management Conduct table of contents for magazine Translate content materials into graphic form Modify English pictures into Chinese version Background Preparation • Information on interviewee (Minister of Ireland) • Background of Irish Economy, Employment, Technology & Innovation, etc • Brainstorm & Develop Interview questions Communication with PR firm • Reply pitch letter by PR firm (third party) about interview process • Finalize interview questions • Schedule interview time Interview • Participate in summit & record major points • 40-minute interviews with 15 questions • Take Close-up photo for interviewee Social Media Monitoring Weibo Data Statistics Content Analysis: Content Statistics (Like, Retweet, Comment) Relationship Management: Interview Preparation (Two-way Communication) • • • Working Sample Special Project 2: Social Media Management Application of Content Special Project 1: Individual Interview Learning Objectives What I learned Student：Xin Zhao Advisor: Linda Good