Your SlideShare is downloading. ×
0
Forcing Factors Driving CIO/CMO Collaboration
Forcing Factors Driving CIO/CMO Collaboration
Forcing Factors Driving CIO/CMO Collaboration
Forcing Factors Driving CIO/CMO Collaboration
Forcing Factors Driving CIO/CMO Collaboration
Forcing Factors Driving CIO/CMO Collaboration
Forcing Factors Driving CIO/CMO Collaboration
Forcing Factors Driving CIO/CMO Collaboration
Forcing Factors Driving CIO/CMO Collaboration
Forcing Factors Driving CIO/CMO Collaboration
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Forcing Factors Driving CIO/CMO Collaboration

512

Published on

According to Forrester, big company chief marketing officers and chief information officers are collaborating in ways no one could have imagined just a few years ago. And the results are impressive.

According to Forrester, big company chief marketing officers and chief information officers are collaborating in ways no one could have imagined just a few years ago. And the results are impressive.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
512
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Presented by Xerox Forcing Factors Driving CIO/CMO Collaboration Increasing Speed and Customer Focus
  • 2. A recent report by Forrester* found that CMO’s and CIO’s are working together like never before to help their organization stay agile and focused. According to Forrester*, big company chief marketing officers and chief information officers are collaborating in ways no one could have imagined just a few years ago. And the results are impressive. In a recent report, Forrester cited highly productive teamwork taking place at Dell, Alcon, and GE Oil & Gas. *Forrester Research Inc., “Quick Take: Three Ways That the Right CMO-CIO Partnership Can Pack a Powerful Punch.” by Sheryl Pattek with David M. Cooperstein and Alexandra Hayes, November 2013.
  • 3. Goals to accelerate business include:  Keeping pace with (or staying ahead) of faster-moving customers  Establishing trust with coworkers and customers faster  Increasing the pace of innovation
  • 4. So what forcing factors are driving CIO’s and CMO’s together?
  • 5. Digital Changes the Game The use of dynamic data to create “experiences that, online or offline, are digital at their core” is part of the new reality
  • 6. Traditional department boundaries no longer apply CIO’s must become more “business-minded” and CMO’s more “technology smart”
  • 7. CIO’s must lead a strong business technology agenda One of the more striking findings is that information technology is no longer enough. Now business technology must be the focus to deliver higher-level support to employees and customers.
  • 8. Are your CIO and CMO partnering? Maybe it’s time they went to lunch…
  • 9. For more valuable insights, visit GetOptimistic.com Presented by Xerox
  • 10. For more valuable insights, visit GetOptimistic.com Presented by Xerox

×