• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Marker/Xero Event - Web2 0 For Small Business
 

Marker/Xero Event - Web2 0 For Small Business

on

  • 2,961 views

Presentation by Jon Beattie from Marker about how Web 2.0 can be used by Small Bsuinesses

Presentation by Jon Beattie from Marker about how Web 2.0 can be used by Small Bsuinesses

Statistics

Views

Total Views
2,961
Views on SlideShare
2,952
Embed Views
9

Actions

Likes
1
Downloads
66
Comments
1

7 Embeds 9

http://www.xero.com 3
https://boss.xero.com 1
http://www-1.xero.com 1
https://www.xero.com 1
http://www.slideshare.net 1
http://www.docshut.com 1
http://www.slashdocs.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Looking great, Bookmarked as one of my favourites!
    http://www.homeimprovementfirm.com
    http://www.homeimprovementfirm.com/category/furniture
    http://www.homeimprovementfirm.com/category/modern-furniture
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marker/Xero Event - Web2 0 For Small Business Marker/Xero Event - Web2 0 For Small Business Presentation Transcript

    • www.markerstudio.com
    • WEB 2.0 FOR SMALL BUSINESS
    • Blogs, RSS and Video Search & Online Advertising Social Networks Virtual Worlds eCRM Resourcing
    • WEB 2.0 & SOCIAL MEDIA
    • DAVID VS GOLIATH Web 2.0 provides enormous opportunities for small business. - Reduce operational costs - Generates leads and sales - Recruitment - Market research
    • BLOGS, RSS & VIDEO
    • “Blogging in an ephemeral fad. Destined to burn itself out in a year or two.” Hiawatha Bray, business journalist circa 2002 He is now a prolific blogger
    • “There are roughly 70 million blogs in existence, so I'm told, with around 120,000 being created every day.” “The reality is that as a result of the changing context in which 21st Century communications operates, the media are facing a hugely more intense form of competition than anything they have ever experienced before.” “They are not actually the masters of this change, they're in many ways the victims.” Tony Blair - June 2007
    • BLOG BLOGS, RSS & VIDEO Make your blog the place for dynamic content Launch internally first (don’t email just post it) Define a clear policy, but just trust your team Contrary to popular opinion, blogs don’t have to be ugly Replace your newsletter
    • RSS MARKETING BLOGS, RSS & VIDEO RSS is not just for blogs or news Consumers don’t need to be tech savvy anymore Special o ers Service updates Updates to product documentation
    • WHAT DO YOU GET? BLOGS, RSS & VIDEO DYNAMIC SEARCH RSS & OPML CONTENT ENGINE REACH SOCIAL RICH MEDIA BOOKMARKS/ BLOGOSPHERE RATINGS EMAIL DISCUSSION TAGS DISTRIBUTION
    • VIDEO BLOGS, RSS & VIDEO Create your content and then publish it everywhere: - YouTube - iTunes - Brightcove
    • SEARCH & ONLINE ADVERTISING
    • MEDIA BARONS vs THE SWARM SEARCH & ONLINE ADVERTISING
    • PAID SEARCH SEARCH & ONLINE ADVERTISING Paid search is the number one category of spend in the US market. Google is still dominant, but Yahoo! Panama o ers a new feature set. Microsoft AdCenter has access to powerful demographic targeting.
    • BANNER ADVERTISING SEARCH & ONLINE ADVERTISING Banners in New Zealand are expensive. Better value media buys are available o shore but if you are targeting markets outside of the US only use networks that can geo-target. Blog networks are growing fast. All the players are moving towards automation and marketplaces. Gadgets Ads, Video Ads.
    • BLOGS SEARCH & ONLINE ADVERTISING Bloggers generally have a much higher level of trust and engagement with their audience compared with traditional media. Beyond banners other options include: - Paid links - Sponsored content (PayPerPost.com) - Advertise in RSS feeds - Build a relationship and ask for their help - Media buys via blog networks
    • VIDEO SEARCH & ONLINE ADVERTISING Biggest area of growth next year Numerous options No established models - Pre-Roll - Mid-Roll - Post-Roll - Contextual overlays
    • SOCIAL NETWORKS
    • BUSINESS USES FOR FACEBOOK SOCIAL NETWORKS Fastest growing social network on the planet Founded in the US college community, the demographic profile tends to be more attractive than myspace.com 91% of respondents use social networking sites to stay in touch with friends they see 72% of respondents use them to make plans with their friends.
    • FACEBOOK DOWN UNDER SOCIAL NETWORKS
    • FACEBOOK FOR HR & RECRUITMENT SOCIAL NETWORKS
    • FACEBOOK FOR HR & RECRUITMENT SOCIAL NETWORKS Run a social club network Run an alumni network to retain contact with employees that leave Ask your sta to link to job ads and o er them an incentive Search at competitor companies
    • FACEBOOK FOR HR SOCIAL NETWORKS
    • FACEBOOK FOR BUSINESS SOCIAL NETWORKS
    • OTHERS SOCIAL NETWORKS LinkedIn - excellent for recruitment MySpace - suitable for certain brands - launching the same model as Facebook Social Ads Bebo (No. 1 in NZ) Pownce, Twitter, blah, blah, blah.... Everyone in the US is starting a niche social network
    • eCRM
    • SALESFORCE NEED A NEW NAME SALESFORCE.COM It is not just for the sales team “GoogleForce” - closing the gap between sales and marketing Leverage the additional capabilites, Apex, and AppExchange. Eloqua or something like it
    • GOOGLEFORCE SALESFORCE.COM Link up your Salesforce account with AdWords. Add the AdWords tab and Dashboard.
    • LIVEPERSON.COM CRM
    • GETTING THE RIGHT PEOPLE RESOURCING Interview questions: “How often do you use Facebook?” “What are your favourite websites?” Skills: All rounders (can do some stu and happy to learn)
    • GETTING THE RIGHT PEOPLE RESOURCING Communications degree at AUT Marketing/Technology Joint Degree at AUT Pure marketing graduates are sometimes not right
    • www.markerstudio.com | blog.markerstudio.com | www.jonbeattie.com jon.b@markerstudio.com Skype: beattieboy1 Ph: 021 434 133