www.markerstudio.com
WEB 2.0 FOR SMALL BUSINESS
Blogs, RSS and Video
Search & Online Advertising
Social Networks
Virtual Worlds
eCRM
Resourcing
WEB 2.0 & SOCIAL MEDIA
DAVID VS GOLIATH

Web 2.0 provides enormous opportunities for
small business.
- Reduce operational costs
- Generates leads...
BLOGS, RSS & VIDEO
“Blogging in an ephemeral fad. Destined to burn
itself out in a year or two.”

Hiawatha Bray, business journalist circa 20...
“There are roughly 70 million blogs in existence, so I'm told,
with around 120,000 being created every day.”

“The reality...
BLOG
BLOGS, RSS & VIDEO


Make your blog the place for dynamic content

Launch internally first (don’t email just post it)
...
RSS MARKETING
BLOGS, RSS & VIDEO



RSS is not just for blogs or news

Consumers don’t need to be tech savvy anymore

Spec...
WHAT DO YOU GET?
BLOGS, RSS & VIDEO



  DYNAMIC                           SEARCH
                     RSS & OPML
  CONTEN...
VIDEO
BLOGS, RSS & VIDEO


Create your content and then publish it everywhere:

- YouTube
- iTunes
- Brightcove
SEARCH & ONLINE ADVERTISING
MEDIA BARONS vs THE SWARM
SEARCH & ONLINE ADVERTISING
PAID SEARCH
SEARCH & ONLINE ADVERTISING


Paid search is the number one category of spend in
the US market.

Google is sti...
BANNER ADVERTISING
SEARCH & ONLINE ADVERTISING


Banners in New Zealand are expensive.

Better value media buys are availa...
BLOGS
SEARCH & ONLINE ADVERTISING


Bloggers generally have a much higher level of trust
and engagement with their audienc...
VIDEO
SEARCH & ONLINE ADVERTISING


Biggest area of growth next year

Numerous options

No established models

- Pre-Roll
...
SOCIAL NETWORKS
BUSINESS USES FOR FACEBOOK
SOCIAL NETWORKS


Fastest growing social network on the planet

Founded in the US college commu...
FACEBOOK DOWN UNDER
SOCIAL NETWORKS
FACEBOOK FOR HR & RECRUITMENT
SOCIAL NETWORKS
FACEBOOK FOR HR & RECRUITMENT
SOCIAL NETWORKS


Run a social club network

Run an alumni network to retain contact with
em...
FACEBOOK FOR HR
SOCIAL NETWORKS
FACEBOOK FOR BUSINESS
SOCIAL NETWORKS
OTHERS
SOCIAL NETWORKS


LinkedIn
- excellent for recruitment

MySpace
- suitable for certain brands
- launching the same ...
eCRM
SALESFORCE NEED A NEW NAME
SALESFORCE.COM


It is not just for the sales team

“GoogleForce”
- closing the gap between sal...
GOOGLEFORCE
SALESFORCE.COM


Link up your Salesforce account with AdWords.

Add the AdWords tab and Dashboard.
LIVEPERSON.COM
CRM
GETTING THE RIGHT PEOPLE
RESOURCING


Interview questions:

“How often do you use Facebook?”

“What are your favourite web...
GETTING THE RIGHT PEOPLE
RESOURCING


Communications degree at AUT

Marketing/Technology Joint Degree at AUT

Pure marketi...
www.markerstudio.com | blog.markerstudio.com | www.jonbeattie.com




jon.b@markerstudio.com
Skype: beattieboy1
Ph: 021 43...
Marker/Xero Event - Web2 0 For Small Business
Marker/Xero Event - Web2 0 For Small Business
Marker/Xero Event - Web2 0 For Small Business
Marker/Xero Event - Web2 0 For Small Business
Marker/Xero Event - Web2 0 For Small Business
Marker/Xero Event - Web2 0 For Small Business
Marker/Xero Event - Web2 0 For Small Business
Marker/Xero Event - Web2 0 For Small Business
Upcoming SlideShare
Loading in …5
×

Marker/Xero Event - Web2 0 For Small Business

2,447 views
2,364 views

Published on

Presentation by Jon Beattie from Marker about how Web 2.0 can be used by Small Bsuinesses

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
  • Looking great, Bookmarked as one of my favourites!
    http://www.homeimprovementfirm.com
    http://www.homeimprovementfirm.com/category/furniture
    http://www.homeimprovementfirm.com/category/modern-furniture
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,447
On SlideShare
0
From Embeds
0
Number of Embeds
29
Actions
Shares
0
Downloads
67
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Marker/Xero Event - Web2 0 For Small Business

  1. 1. www.markerstudio.com
  2. 2. WEB 2.0 FOR SMALL BUSINESS
  3. 3. Blogs, RSS and Video Search & Online Advertising Social Networks Virtual Worlds eCRM Resourcing
  4. 4. WEB 2.0 & SOCIAL MEDIA
  5. 5. DAVID VS GOLIATH Web 2.0 provides enormous opportunities for small business. - Reduce operational costs - Generates leads and sales - Recruitment - Market research
  6. 6. BLOGS, RSS & VIDEO
  7. 7. “Blogging in an ephemeral fad. Destined to burn itself out in a year or two.” Hiawatha Bray, business journalist circa 2002 He is now a prolific blogger
  8. 8. “There are roughly 70 million blogs in existence, so I'm told, with around 120,000 being created every day.” “The reality is that as a result of the changing context in which 21st Century communications operates, the media are facing a hugely more intense form of competition than anything they have ever experienced before.” “They are not actually the masters of this change, they're in many ways the victims.” Tony Blair - June 2007
  9. 9. BLOG BLOGS, RSS & VIDEO Make your blog the place for dynamic content Launch internally first (don’t email just post it) Define a clear policy, but just trust your team Contrary to popular opinion, blogs don’t have to be ugly Replace your newsletter
  10. 10. RSS MARKETING BLOGS, RSS & VIDEO RSS is not just for blogs or news Consumers don’t need to be tech savvy anymore Special o ers Service updates Updates to product documentation
  11. 11. WHAT DO YOU GET? BLOGS, RSS & VIDEO DYNAMIC SEARCH RSS & OPML CONTENT ENGINE REACH SOCIAL RICH MEDIA BOOKMARKS/ BLOGOSPHERE RATINGS EMAIL DISCUSSION TAGS DISTRIBUTION
  12. 12. VIDEO BLOGS, RSS & VIDEO Create your content and then publish it everywhere: - YouTube - iTunes - Brightcove
  13. 13. SEARCH & ONLINE ADVERTISING
  14. 14. MEDIA BARONS vs THE SWARM SEARCH & ONLINE ADVERTISING
  15. 15. PAID SEARCH SEARCH & ONLINE ADVERTISING Paid search is the number one category of spend in the US market. Google is still dominant, but Yahoo! Panama o ers a new feature set. Microsoft AdCenter has access to powerful demographic targeting.
  16. 16. BANNER ADVERTISING SEARCH & ONLINE ADVERTISING Banners in New Zealand are expensive. Better value media buys are available o shore but if you are targeting markets outside of the US only use networks that can geo-target. Blog networks are growing fast. All the players are moving towards automation and marketplaces. Gadgets Ads, Video Ads.
  17. 17. BLOGS SEARCH & ONLINE ADVERTISING Bloggers generally have a much higher level of trust and engagement with their audience compared with traditional media. Beyond banners other options include: - Paid links - Sponsored content (PayPerPost.com) - Advertise in RSS feeds - Build a relationship and ask for their help - Media buys via blog networks
  18. 18. VIDEO SEARCH & ONLINE ADVERTISING Biggest area of growth next year Numerous options No established models - Pre-Roll - Mid-Roll - Post-Roll - Contextual overlays
  19. 19. SOCIAL NETWORKS
  20. 20. BUSINESS USES FOR FACEBOOK SOCIAL NETWORKS Fastest growing social network on the planet Founded in the US college community, the demographic profile tends to be more attractive than myspace.com 91% of respondents use social networking sites to stay in touch with friends they see 72% of respondents use them to make plans with their friends.
  21. 21. FACEBOOK DOWN UNDER SOCIAL NETWORKS
  22. 22. FACEBOOK FOR HR & RECRUITMENT SOCIAL NETWORKS
  23. 23. FACEBOOK FOR HR & RECRUITMENT SOCIAL NETWORKS Run a social club network Run an alumni network to retain contact with employees that leave Ask your sta to link to job ads and o er them an incentive Search at competitor companies
  24. 24. FACEBOOK FOR HR SOCIAL NETWORKS
  25. 25. FACEBOOK FOR BUSINESS SOCIAL NETWORKS
  26. 26. OTHERS SOCIAL NETWORKS LinkedIn - excellent for recruitment MySpace - suitable for certain brands - launching the same model as Facebook Social Ads Bebo (No. 1 in NZ) Pownce, Twitter, blah, blah, blah.... Everyone in the US is starting a niche social network
  27. 27. eCRM
  28. 28. SALESFORCE NEED A NEW NAME SALESFORCE.COM It is not just for the sales team “GoogleForce” - closing the gap between sales and marketing Leverage the additional capabilites, Apex, and AppExchange. Eloqua or something like it
  29. 29. GOOGLEFORCE SALESFORCE.COM Link up your Salesforce account with AdWords. Add the AdWords tab and Dashboard.
  30. 30. LIVEPERSON.COM CRM
  31. 31. GETTING THE RIGHT PEOPLE RESOURCING Interview questions: “How often do you use Facebook?” “What are your favourite websites?” Skills: All rounders (can do some stu and happy to learn)
  32. 32. GETTING THE RIGHT PEOPLE RESOURCING Communications degree at AUT Marketing/Technology Joint Degree at AUT Pure marketing graduates are sometimes not right
  33. 33. www.markerstudio.com | blog.markerstudio.com | www.jonbeattie.com jon.b@markerstudio.com Skype: beattieboy1 Ph: 021 434 133

×