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Xennia's talk, given by Dr Alan Hudd, Xennia’s Managing Director, outlined the inkjet proposition as a manufacturing technique and the creation of new products through technology push and market pull. The talk also looks at the technology requirements and complexities, and discusses inkjet and new functional materials as part of the developing application processes. The talk will conclude with an outlook for device and product fabrication. The talk was presented at IMI's 1st Digital Manufacturing Conference in Florida, USA in June 2011.