Evento Xenesys - Social Analytics Conference (edizione Firenze)

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Dopo il successo della Social Analytics Conference di Milano, abbiamo replicato l'evento a Firenze. Il 28 maggio, nella nuova sede fiorentina di Xenesys, in collaborazione con MicroStrategy, Roambi, Decisyon e Gummy Industries abbiamo presentato case history, best practice e le ultime tecnologie su big data e social media per migliorare il business delle imprese marketing-intensive attraverso le analytics.

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Evento Xenesys - Social Analytics Conference (edizione Firenze)

  1. 1. 2Di cosaparliamo oggi.
  2. 2. AgendaLo scenario è cambiato: dallaBI tradizionale al big datamanagement nell’era deisocial media, per risponderealle nuove domande delbusinessSocial media e big data: comel’esterno influenza l’interno3
  3. 3. AgendaCRM and social network: enrichlegacy database with socialnetwork informationAlert: analytics e mobilecommerce per i retailerBig data? Small screen? Noproblem.4
  4. 4. Lo shopping multicanale5SMARTPHONETABLETAPPSTOREECOMMERCESITO WEBCOMPUTERSOCIALOUTLET
  5. 5. Il valore del sys integrator6VISIONE UNICANEUTRALITÀKNOWLEDGE BASETIFO PER IL CLIENTEADVICEESPERIENZA
  6. 6. Il team delle analytics7•     CONSULTANTS SOLUTION INTEGRATORTOOLSAGENCY
  7. 7. Lo scenario è cambiatoDalla BI tradizionale al big data management nell’eradei social media, per rispondere alle nuove domandedel business8
  8. 8. 9Chi è entrato in negozio?Riconoscimento RFID sufidelity cardGRETA27 anni, MilanoFacebook nickname: greta86Twitter nickname: @gretchen
  9. 9. 10Quali sono i suoi gusti?PASSIONIfumetti, libri di scrittrici femminilisport acquaticimusica folk, classicastreet art e fotografia d’autoreCustomer profilingin CRMLikeliness to sell 75%
  10. 10. 11Quali sono i suoi interessi?Il sistema analizza imovimenti di GRETA eregistra un potenzialeinteresse nella sezionenarrativa italiana.Profiling update
  11. 11. 12Cosa possiamo offrirle?Storico acquistionline | offlineCustomer profilingreportDisponibilitàin storeSocialprofiling
  12. 12. 13Da chi farla assistere?Azioni suggeriteGIUSEPPE è il Sales assistantpiù competente disponibileConosce lepromozionirilevanti in corsoPromozioni
  13. 13. 14Quali offerte ci sono per lei?GIUSEPPE propone libri dinarrativa leggera scontati e altrilibri coerenti con profilo e budgetdi GRETA
  14. 14. 15Il prodotto è giusto?New order recordedProfile updatedGRETA compra«L’educazione delleFanciulle» di LucianaLittizzetto
  15. 15. 16È soddisfatta?Profile updatedIl cliente è soddisfattoScrive un tweet positivoPerformance updated
  16. 16. 17Ma anche prima e dopo iltransito in negozio,Greta fa qualcosa diimportante per noi.
  17. 17. Prima | real time CRM18«C’è una #libreria #aperta inpausa pranzo vicino a piazzaRepubblica a Roma?»«@gretchen sì certo, tiaspettiamo a @lalibreria: solooggi avrai il 15% di sconto sututti fumetti»
  18. 18. Dopo | real time CRM19«Proprio gentili a @lalibreria divia Nazionale» | 5 RT dallacommunity di GRETA«Grazie @gretchen per il tuocommento positivo: per tutti ituoi amici il 10% di sconto pergli acquisti entro domenica»
  19. 19. 20Come possiamo iniziareoggi un percorso perarrivare fino a qui?
  20. 20. 21Occorrono nuovistrumenti concettuali etecnologici perconoscere il nostrocliente.Nuovi strumenti
  21. 21. La base per l’analisi social22L’utilizzo pieno diinformazioni strutturatee non strutturateconsente di produrremeglio ciò che si venderà
  22. 22. Stabilire obiettivi e percorso23Prendere coscienza dei dati social einterrogarsi su cosa interessa ottenere edefinire le priorità.
  23. 23. Integrare i dati24Integrare le informazioni provenienti daisocial media con i dati aziendali: nuoveprospettive nella conoscenza del cliente
  24. 24. Analizzare i dati25Analizzare i dati social attraversostrumenti dedicati e ricavare informazionipuntuali su prodotti, distribuzione,promozione
  25. 25. Agire26Anticipare i desideri il cliente esupportarlo nella scelta, ottimizzando iprocessi interni.
  26. 26. 27Win-Win
  27. 27. Dai cluster al singolo28
  28. 28. 29Bene. Ma dove siinseriscono le socialanalytics nelle strategieaziendali?
  29. 29. Sales-focused BII dati sono eterogenei eaumenteranno sempre**di 75 volte nei prossimi 10 anni [fonte: IDG][BIG DATA]30
  30. 30. Big Data managementVisione di insieme dei KPIaziendali per prenderedecisioni non solo corrette marealmente CONVENIENTIcorporate dataretail dataonline|social data[YOURBUSINESSSTRATEGYHERE]31
  31. 31. Vecchio e nuovo a confronto1.  Analisi dati2.  Definizione variabili3.  Progettazione4.  Disegno interfacceRisposte imprevedibili adomande totalmente libere«Voglio trovare anche quelloche non cerco!»BUSINESS INTELLIGENCETRADIZIONALEBUSINESS DISCOVERY32
  32. 32. Non voglioaccontentarmi dirisposte a domande chegià conosco.33
  33. 33. Assenza di vincolistrutturali del sistemaNavigazione edelaborazione totalmentelibera e creativa delpatrimonio informativodisponibileSoluzioni BI orientate albusinessLe fondamenta della nuova BI
  34. 34. Il system integratorGARANTISCENEUTRALITÀHA UNAKNOWLEDGE BASE EESPERIENZADÀ VISIONE EPROSPETTIVA, AL DILÀ DELLE RICHIESTE
  35. 35. Grazie per l’attenzione
  36. 36. How to talk with customers and partners in 2013The rise ofintegrated social brandsAn idea by Fabrizio Martire - @betonelunedì 25 marzo 13
  37. 37. Indexlunedì 25 marzo 13
  38. 38. Index• A quick scenario• Retail• Brand / headquarters• A new paradigm• Cases• Structure3lunedì 25 marzo 13
  39. 39. A quick scenariolunedì 25 marzo 13
  40. 40. A quick scenariohere, a lot of boring numbers about howsocial media are deeply spread in yourcountry.5lunedì 25 marzo 13
  41. 41. A quick scenariohere, a lot of boring numbers about howsocial media are deeply spread in yourcountry.here, more numbers and facts about howmany companies get money with ecommerce.6lunedì 25 marzo 13
  42. 42. A quick scenariohere, a lot of boring numbers about howsocial media are deeply spread in yourcountry.here, more numbers and facts about howmany companies get money with ecommerce.here, more data about your target on internet.7lunedì 25 marzo 13
  43. 43. A quick scenario844%Companies that use social media with supply chain partners.Late 2012, a report by Aberdeen Group, Inc.lunedì 25 marzo 13
  44. 44. A quik scenarioUse of social media w/ supply chain partners9lunedì 25 marzo 13
  45. 45. 10Shop online, pick up at the store near you.lunedì 25 marzo 13
  46. 46. A quik scenario11Try at the showroomnear you and shoponline.lunedì 25 marzo 13
  47. 47. Brand / Headquarterslunedì 25 marzo 13
  48. 48. Brand / Headquarters13Big Brand PageBig BrandBig Brand postSocial Media, the headquarters point of viewlunedì 25 marzo 13
  49. 49. Brand / Headquarters14Big Brand PageBig BrandBig Brand postSocial Media, the headquarters point of viewlunedì 25 marzo 13
  50. 50. Brand / Headquarters15Big Brand PageBig BrandBig Brand postSocial Media, the headquarters point of viewlunedì 25 marzo 13
  51. 51. Brand / Headquarters16Characteristics:• User base: Million of fan• Relationship: Lowengagement (without: advor special campaign)• Voice: company voice• Strategy: Yes• Content: Content plan• Image: corporate identityguidelineSocial Media, the headquarters point of viewlunedì 25 marzo 13
  52. 52. Brand / Headquarters17Characteristics:• User base: Million of fan• Relationship: Lowengagement (without: advor special campaign)• Voice: company voice• Strategy: Yes• Content: Content plan• Image: corporate identityguidelineKey functions:• Branding• Awareness• Engage• PR• CommunicationOther functions:• Online Sales• Customer Care• Co-creationSocial Media, the headquarters point of viewlunedì 25 marzo 13
  53. 53. Brand / Headquarters18Characteristics:• User base: Million of fan• Relationship: Lowengagement (without: advor special campaign)• Voice: company voice• Strategy: Yes• Content: Content plan• Image: corporate identityguidelineKey functions:• Branding• Awareness• Engage• PR• CommunicationOther functions:• Online Sales• Customer Care• Co-creationFears:• Customer care, how to?• Problems betweencustomers and retailerson my page• “We can’t give you infobecause our supplychain and retailpartners go crazy.”• ROISocial Media, the headquarters point of viewlunedì 25 marzo 13
  54. 54. Retaillunedì 25 marzo 13
  55. 55. Retail20Small Retail PageSmall Retail postSocial Media, the retailers point of viewlunedì 25 marzo 13
  56. 56. 21Small Retail PageSmall Retail postSmall Retail PageSmall Retail postSmall Retail postSmall Retail PageSmall Retail postRetailSocial Media, the retailers point of viewlunedì 25 marzo 13
  57. 57. Retail22Characteristics:• User base: Hundreds of fan• Relationship: A morepersonal relationship withthe customer• Voice: real people, notbrands• Strategy: No• Content: No content plan• Image: uncoordinatedcorporate identitySocial Media, the retailers point of viewlunedì 25 marzo 13
  58. 58. Retail23Characteristics:• User base: Hundreds of fan• Relationship: A morepersonal relationship withthe customer• Voice: real people, notbrands• Strategy: No• Content: No content plan• Image: uncoordinatedcorporate identityKey functions:• Sales• Customer care• CommunicationOther functions:• Branding• PR• Co-creation• Awareness• EngageSocial Media, the retailers point of viewlunedì 25 marzo 13
  59. 59. Retail24Characteristics:• User base: Hundreds of fan• Relationship: A morepersonal relationship withthe customer• Voice: real people, notbrands• Strategy: No• Content: No content plan• Image: uncoordinatedcorporate identityKey functions:• Sales• Customer care• CommunicationOther functions:• Branding• PR• Co-creation• Awareness• EngageFears:• “How to get fan &followers?”• “What I have to say?”• I haven’t time• I haven’t budget• The headquartere-commerceSocial Media, the retailers point of viewlunedì 25 marzo 13
  60. 60. What Brand /HQ RetailUser Base Millions HundredsRelationshipLow engagement(without: adv or special campaign)PersonalVoice Company voice Real people, not brandsStrategy Yes NoContent Content Plan No content planImage Corporate identityUncoordinated corporateidentityKey FunctionsBranding, Awareness, Engage, PR &CommunicationSale & Promo, Customer care,Communicationlunedì 25 marzo 13
  61. 61. A new paradigmlunedì 25 marzo 13
  62. 62. A new paradigmToday27Big Brand PageBig BrandSmall Retail PageSmall Retail postSmall RSmall Retail postSmall Retail postSmall RSmall Retail postlunedì 25 marzo 13
  63. 63. A new paradigmToday28Big Brand PageBig BrandSmall Retail PageSmall Retail postSmall RSmall Retail postSmall Retail postSmall RSmall Retail post?lunedì 25 marzo 13
  64. 64. A new paradigmToday29Big Brand PageBig BrandSmall Retail PageSmall Retail postSmall RSmall Retail postSmall Retail postSmall RSmall Retail post?lunedì 25 marzo 13
  65. 65. A new paradigmTomorrow30Big Brand PageBig BrandSmall Retail PageSmall Retail postSmallSmall Retail postSmall Retail PageSmall Retail postSmallSmall Retail postlunedì 25 marzo 13
  66. 66. A new paradigmTomorrow31ge Small RSmall Retail postCentralized /HQ controlLocalized /Retail freedomCorporate Id. Marketing SalesC. CareCommunicationlunedì 25 marzo 13
  67. 67. THINK GLOBALACT LOCALlunedì 25 marzo 13
  68. 68. BRANDING GLOBALCARE LOCALlunedì 25 marzo 13
  69. 69. Caseslunedì 25 marzo 13
  70. 70. Cases35lunedì 25 marzo 13
  71. 71. Cases36lunedì 25 marzo 13
  72. 72. Cases37lunedì 25 marzo 13
  73. 73. Cases38lunedì 25 marzo 13
  74. 74. Structurelunedì 25 marzo 13
  75. 75. A new paradigmAn integrated view40Social Supply Chainlunedì 25 marzo 13
  76. 76. A new paradigmAn integrated view41Integrated Social BrandSocial Supply Chainlunedì 25 marzo 13
  77. 77. A new paradigmAn integrated view42Integrated Social BrandBid Data, Analytics, Social CRMSocial Supply Chainlunedì 25 marzo 13
  78. 78. ZOOM OUTlunedì 25 marzo 13
  79. 79. A new paradigmAn integrated view44Integrated SocialBrandSocial SupplyChainSales &C.careCo-creationSocialCRMlunedì 25 marzo 13
  80. 80. Enterprise internalcollaboration (E2.0)A new paradigmAn integrated view45Social SupplyChainSales &C.careMarketsStrategyCo-creationSocialCRMIntegrated SocialBrandlunedì 25 marzo 13
  81. 81. Enterprise internalcollaboration (E2.0)A new paradigmAn integrated view46Social EnterpriseSocial SupplyChainSales &C.careMarketsStrategyCo-creationSocialCRMIntegrated SocialBrandlunedì 25 marzo 13
  82. 82. Gummy Industries S.r.l.Via Manzoni 22/c25126, BresciaTel 030 5241468www.gummyindustries.comtwitter.com/gummyindustriesinfo@gummyindustries.comsee you soon!follow me, @betonelunedì 25 marzo 13
  83. 83. D I S C O V E R D E C I D E A C TCRM and Social NetworkEnriching legacy databases with socialnetwork information
  84. 84. SOCIAL INTELLIGENCEData Driven Social CRMECCE/Decisyon is able to Store and Analyze data collected bymobile and web apps created in different departments andhelp them in collaborate around data
  85. 85. Strategic Objectives•  Take control of all social activities•  Transform social data into acompany asset•  Enable all brand departments tocollaborate•  Integrate traditional customerservice with social caring•  Identify customers who are fans(or detractors)•  Enrich customer profiles withsocial-graph information•  Correlate social behaviors withpurchasing/churn behavior•  Leverage the power of social as areal-time trigger for CRM actions
  86. 86. Data Driven Social CRMHow are you generating social data?•  Social conversations involvingemployees, customers, stakeholders.•  Customer Service on Social Networks•  Social Campaigns are engaging plenty offans/customers.•  Your customers are engaging with yourcompetitors too.•  Great Social Applications have beenlaunched.•  Customers are connecting on your mobileapps and web sites using socialconnectors.“Those data are getting lost and not storedanywhere”
  87. 87. What Data Can You Bring Inside YourFirewall?•  Social profile data, social graph connections,behavior data•  Demographics•  Influencers•  Stake-holders activities•  Campaigns•  Interests•  Competitors Intelligence•  Real time activities
  88. 88. 10MFans + 2MFollowers-Competitors included250kCompetitors CustomerData base20kbrand profiled customerbase3.5Mposts + 100ktweetsSocial Numbers for a Fashion Company with 20 Competitors
  89. 89. Cross Department Social IntelligenceCRMSocial CaringLead ManagementRecommendersDetractorsMktgCampaignManagementCompetitorAnalysisBrand ReputationSalesLead ScoringSocialRecommenderChurn PreventionProductionProduct ReputationRisk ManagementCrowd Sourcing
  90. 90. From social sales Funnel to operationsLikers/FollowersActive UsersProfiledUsersSalesData Mining AnalysisChurn Recommenders Lead scoreSocial AppsGames Communities Social LoginEngagementSocial Caring Influencers Digital PR
  91. 91. The FrictionsThe Broken Link (Brian Solis)•  There’s a broken link betweensocial media marketing andcustomer service.•  Resources are invested in marketingand not in supporting customersthrough influential social networks•  Owned by one of three functionswithin businesses today, 1)marketing, 2) communications, or3) public relations.•  Social media essentially existswithin its own silo and is largelydisconnected from otherdivisions.http://www.briansolis.com/2011/11/how-to-make-customer-service-matter-again-part-2/
  92. 92. Combine: Use Case 1Unique Dashboard forDigitalUnique data visualization of performance for differentdigital channels•  Module: Data acquisition from company, DecisyonPower user, Monitoring customized dashboard•  Input: data from web analytics (google insightsetc. ), Mobile and data from ECCE monitoring•  Matching key: single content•  Output: mashboard where to measure, compareand weight different digital channelAllign performance KPIs from different sources – internal and external
  93. 93. Integrate: Use Case 2Bridging Fidelity CardsMatch a product detractor as a social influencer•  Module: Social log in & apps mapping•  Input: a customer owns a fidelity card and he isalso on FB fan page•  Matching key: email and FB id•  Output: reward the upset customer to describethe positive result on FPCorrelate social graph with transaction for social recommender systemsand create decision trees for evaluating buying patterns
  94. 94. Social Caring Features•  Manage on the same user interfacedifferent FB pages and Twitter profiles•  Get in real time the history of a fan/followers interaction•  Allow multi-users collaboration•  Create teams and Superusers•  Define and manage workflows•  Delegate a response•  Performance reporting•  Tag fan/followers as recommenders ordetractors•  Score the influencers•  Key-word search•  Manage Private messaging•  Alerting for competitors conversation
  95. 95. Social Integration ServerECCE SaaS• Standard ECCE• Monitoring• Social Caring• Campaign• CompetitorsDCY SocialIntelligence Server• Multi-channelsMashboards• Unique CustomerCubes• Apps and Social Log-inLegacy Data• Emails• Web analytics• CRM• Sales• Purchasing•  Native mapping between ECCE SaaS and DCY Social Intellgence Servers•  Pre-configured connections to popular products (web analytics, CRM, sentimentanalysis, e-commerce)•  Optimized reconciliation of performance and profiles•  Integration services (ETL, web service, available APIs)
  96. 96. Take aways•  Companies need a unified corporate solution•  Days of work on social are creating a social data value•  Benchmark competitors•  Collaboration creats value for different departments•  Create permission marketing data•  Quantify the results•  Don’t change your organization for social
  97. 97. Thank You for Your Interest . . .Any Questions?Cosimo PalmisanoECCE/Customer CreatorVP of Social CRM, Decisyon Inc.cosimo.palmisano@decisyon.comwww.decisyon.com
  98. 98. 1The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.1MicroStrategy AlertAnalytics e Mobile Commerceper i RetailerStefano Sartorio – Senior Sales Engineerssartorio@microstrategy.com
  99. 99. 2The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.La “Mobile Wave” sta ridefinendo la vendita al dettaglio2Oggi, la maggioranza dei clienti nei vostri negozi ha con sé unosmartphone.La mobilità sta modificando larelazione negoziante – cliente:• nuove sfide competitive• nuove aspettative del cliente• nuove opportunitàQuesto paio è perfetto,non vedo l’ora di trovarlemeno care da qualche parte.Qual è la password del wi-fi?
  100. 100. 3The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Il Mobile ha un’enorme influenza sulle vendite3I retailer possono influenzare lesperienza di acquisto dei propriclienti offrendo interazioni più rilevanti e personalizzate
  101. 101. 4The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.A ogni retailer serve un’app mobile versatile4Mobile Commerce in palmo di mano• vendere più prodotti• servire meglio la clientela• conquistare nuovi clientiCreando una relazione fedele per…• offrire un’esperienza personalizzata• incrementare gli acquisti nel negozio• competere con i retailer online
  102. 102. 5The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.La vostra app mobile deve essere speciale5Una grande app mobile ha bisogno di:– Funzionalità evolute– Supportare milioni di utenti– Operare su iPhone e AndroidPer crearla, servono investimenti ingenti:– Un eccellente team di sviluppatori mobile– Esperti di interfacce utente– Data center e infrastrutture– Un grande investimento in tempo e denaro‣ 6 – 12 mesi‣ 4 – 6 milioni di euroYourAppHereTarget Walmart YouBest Buy Starbucks eBay
  103. 103. 6The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.MicroStrategy Alert vi dà tutto ciò che vi aspettate da unagrande app mobile• MOBILECOMMERCEPLATFORMFunzionalità di prima classeApp personalizzataImplementata in settimaneiPhone e AndroidPotenti strumenti amministrativiProdottiLoyaltyServizi
  104. 104. 7The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert è una piattaforma altamente integrata per il MobileCommerceBasato su CloudAlta scalabilitàAlte prestazioniPayment NetworksAnalyticsPiattaforma Alertdi Mobile CommerceIntegra i vostriasset marketingPOSwww.brand.comLoyaltyCatalog CRMPromozioni mirateShopping mobileStrumenti shoppingRicevute digitaliPeer-to-Peer GiftingCarte fedeltàSocial EngagementContenuti esclusiviiPhone/AndroidFornisce funzionalitàutente eccezionaliIl vostro marchioForniscepotenti strumentidi amministrazionee di segmentazionebasata su Social Analytics
  105. 105. 8The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Vendere più prodottiIl vostro negozio in palmo di mano8Esperienza nativa di Mobile ShoppingSincronizzazione con il vostro catalogo onlineImmediatezza d’acquistoIl vostro catalogo Facilità di navigazione Facilità d’acquisto
  106. 106. 9The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Vendere più prodottiPromozioni in palmo di mano9Quattro tipi di promozione:1.Voucher: sconto prefissato sul listino2.Coupon: sconto percentuale3.Ticket: partecipazione a un evento4.Messaggi: contenuti e opportunità esclusiviPromozioni mirate sulla base di:– Storia d’acquisto– Aspetti demografici– Stato di Loyalty– Attività SocialPromozioni georeferenziatetramite Geo-Fencing
  107. 107. 10The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Promozioni mirateCombinazione di dati sui clienti e di dati sulluso della app10
  108. 108. 11The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Promozioni mirateCombinazione di dati sui clienti e di dati sulluso della app11
  109. 109. 12The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Servire meglio la clientelaUn assistente alla vendita in palmo di mano12Trovaun negozioContatta ilServizio ClientiOttieni informazionisui prodottiSCAN
  110. 110. 13The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Servire meglio la clientelaUn archivio virtuale in palmo di mano13Tutte le ricevute diacquisti online e in negozioArchiviazione pratica di tutti gliacquisti– Riordino di articoli simili– Facilitazione di acquisti ricorrenti– Minimizzazione di frodi sui resiCross-Sell / Up-Sell a portata di mano– Ordinamento di parti di ricambio– Ordinamento di accessori– Ordinamento di articoli correlati
  111. 111. 14The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Conquistare nuovi clientiEspandere la clientela con il Peer-to-Peer Gifting14Lasciate che i vostri clientiespandano il vostro giro d’affari– Conversione degli articoliacquistati in carte regalo– Spedizione di regali agli amicivia social e personal network– Invio di regali a più destinatari– Ritiro e rispedizione di regaliIl vostroclienteGift Re-GiftI vostripotenziali clienti
  112. 112. 15The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Conquistare nuovi clientiFidelizzate la clientela con iniziative loyalty coinvolgenti15Ottenete puntiper i vostri acquistiOttenete puntiper promozioni SocialRiscattate i puntiper acquisti nella appRiscattate i puntinel vostro negozioIntegrabile con programmi loyalty esistenti
  113. 113. 16The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Dimostrazione di MicroStrategy Alert16
  114. 114. 17Popolate icontenutimarketingCreate &pianificate lepromozioniCreate ilvostronegozioGestite iprogrammifedeltàCreatesegmentimiratiTutti gliutenti dellavostra appThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert Commerce ModuleGestite la vostra presenza online con una potente consoleAlertCommerceModuleRetailer
  115. 115. 21The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert Commerce ModulePromozioni mirate e contenuti marketing in pochi minuti
  116. 116. 22The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert Commerce ModuleCreazione facile di promozioni mirateDescrizione dell’offerta e pianificazione della spedizioneDefinizionedei dettagli
  117. 117. 23Tutti gliutenti dellavostra appThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert Intelligence ModuleUna visione completa delle attività commerciali e sui clientiRetailerCampaignManagementAnalisiacquistiPrestazionenegoziSegmentazioneclientiComportamentosocialAlert IntelligenceDatabase ditutte le attivitàReal-timeFeedMilionidi clientiAnalisi eReportingWeb eMobileDatabaseattivitàAlertProdottiPagamentiOfferte visteOfferte riscattateOfferte regalateOfferte condiviseAttività SocialAspetti demograficiLocalizzazione
  118. 118. 24The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert Intelligence ModuleAnalisi su negozi, prodotti, campagne e clienti
  119. 119. 25The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert Intelligence ModuleAnalisi dei negozi
  120. 120. 26The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert Intelligence ModuleAnalisi dei prodotti
  121. 121. 27The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert Intelligence ModuleAnalisi dell’andamento delle promozioni
  122. 122. 28The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert Intelligence ModuleAnalisi degli utenti
  123. 123. 29The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert offre agli utenti funzionalità sofisticate e vantaggi Catalogo prodotti completo Store Locator Scan prezzi/informazioni PagamentiFunzionalità d’acquisto Voucher, carte regalo, ticket Offerte e affari mirati Limitati in quantità e tempo Location-Triggered Pagamenti e riscatto puntiFunzionalità promozionali Archivio ricevutepersonale Acquisti ricorrenti Acquisto di parti di ricambio Acquisto di accesori Up-Sell / Cross-SellFunzionalità per ricevute Accumulo punti per acquisto Accumulo punti per attivitàSocial Riscatto punti per voucher Regalo punti ad amiciFunzionalità Loyalty Card Voucher regalo per gli amici Invio a più destinatari Social & Personal Networks Espandere la rete clienteFunzionalità gifting Facebook Twitter Siti webConnessioni SocialConvenienza per i clienti; Mobile Commerce e Loyalty per i retailer
  124. 124. 30The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.Alert può essere rilasciato in due configurazioniUnico venditore Più venditoriCarte fedeltà consolidate2) Più venditori – app “Mall”1) Un venditore – app personalizzata
  125. 125. 31The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.MicroStrategy, il vostro partner per il Mobile CommerceUna app “powered by Alert” vi aiuterà a...contrastare Amazon– Funzionalità di classe elevata– Personalizzata– Implementata in settimane– Supporto iPhone e Android– Potenti strumenti di amministrazioneUna piattaforma basata su Cloud:dedicatevi totalmente al Marketing eMerchandising– Basso investimento, basso rischio– MicroStrategy gestisce scalabilità eprestazioini– Funzionalità in continua evoluzione emiglioramento senza alcun costo addizionale
  126. 126. 32The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document AgreesThat They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An EvaluationOf MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.alert.com32
  127. 127. THE PULSE OF YOUR BUSINESSIN THE PALM OF YOUR HAND.Filippo Del MonteResponsabile Technical SalesXenesys
  128. 128. ANALYTICS and MOBILITY?
  129. 129. Mobility  creates  Big  Data!    55%  of  its  tweets  from  Mobile  60%  of  its  transac�on  volume  from  Mobile  30%  of  its  traffic  from  Mobile  1/4th  of  its  bookings  from  Mobile  
  130. 130. Big  Data  needs  Mobility!    
  131. 131. BIG DATA, SMALL SCREEN,NO PROBLEM!
  132. 132. AIRBNBCASE STUDY
  133. 133. Airbnb  Use  Case    Airbnb is a trustedcommunity marketplace forpeople to list, discover andbook uniqueaccommodations aroundthe world
  134. 134. Airbnb  Use  Case    > 10 million nights booked > 300,000 listings worldwide > 600 million Social Connections > 10 million http request per day Hadoop enables distributedparallel processing of hugeamounts of data DataVisualization solutiondirectly connected to Airbnb’sApache Hadoop Database
  135. 135. Use  Case  -­‐  KPI    #  of  Bookings    #  of  Lis�ngs    Transforma�on  Rate    Revenue  per  Des�na�on    Country  Performance    
  136. 136. HUNKEMOLLERCASE STUDY
  137. 137. MissionTo fulfill the needs andwants of women to makethem look and feel goodanytime, anywhere
  138. 138. HUNKEMÖLLER, FOUNDED IN 1886, IS ONEOF THE FASTEST GROWING AND NOWLARGEST LINGERIE SPECIALISTS IN EUROPE AND MARKET LEADER IN THE BENELUX COUNTRIES
  139. 139. � 10M Customers 80% age 20-49 25% 40M visitors €30,- Basket value� 30M Pieces 30K articles €10,- Price avg.� Locations 500+ stores, 15 countries Own, franchise, shop-in-shop Multi-channel€300m Business
  140. 140. So leading indicators are:# Visitors# Conversion: Customers/Visitors# Basket size: Pieces/Customers# avg. Price: Sales/PiecesSales =Visitors x (Conversion x avg. Price x Basket size)
  141. 141. History
2010: ‘The Excel Hell’StoremanagerCountrymanagerC-levelControllers &Business AnalystsRegionmanagerStrategic1-3 yearsTactical12 PeriodsOperational52 weeksDailySales = Visitors x (Conversion x avg. Price x Basket size)
  142. 142. UNMET NEEDSWe need visual,interactive reports in orderto benchmark stores andMonitor our Business !
  143. 143. Organizational Challenges
Security & ResponsibilityControllers &Business AnalystsIT Department
  144. 144. maggio 13 Slide 32 “Roambi has turned our business into a KPIfocused organisation removing huge amounts ofpaper and allowing our regional managers tocarry only an iPad” Philip Mountford Hunkemoller CEO
  145. 145. SO WHAT IS ROAMBI?
  146. 146. Roambi is a suite ofApps that allow users to view and interact with critical businessinformation on-the-go
  147. 147. Roambi  Integrates  with  your  Data  to  Transform  it...    …into  Secure,  Interac�ve  Visualiza�ons  Business  Intelligence  solu�ons    OLAP  RDBMS  
  148. 148. Our  Objec�ve  is  to  Gain  User  Adop�on  
  149. 149. Views  can  be  Accessed  Through  2  Apps
  150. 150. Roambi  User  Base
  151. 151. Ease of Integrationand Security
  152. 152. Business  Intelligence  solu�ons      OLAP  RDBMS    Connect      Convert   Access  From  data  to  Reports  
  153. 153. Engaging  and  Intui�ve  Solu�on    Dedicated  for  Business  Execu�ves  and  Business  Nomads    True  Off-­‐Line  Solu�on  =  High  Performance    Provide  access  to  mul�ple  data  sources    Rapid  deployment    Simple  to  setup  and  administer  Why  Should  you  Work  with  Roambi?  
  154. 154. Why  should  you  work  with  Xenesys?  Main  partner  in  Italy    Strong  BI  exper�se    Cross  industry  experience    Specific  skills  on  Roambi  
  155. 155. Success  stories  in  several  industries  Retail   Fashion    Insurance   Pharma   Manufacturing    
  156. 156. Thanks for your kind attention

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