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introduction to brand protection from Mike Fairley...
introduction to brand protection from Mike Fairley
Brand protection challenges and solutions
While there can be little doubt that the trend towards increased global manufacturing and sourcing in recent years has had many positive impacts for both consumers and brand owners in terms of the availability and affordability of products, it has also perhaps had some unintended side effects for those same brand owners – and their international label and pack suppliers. in particular, the issues of counterfeiting, product diversion, look-a-like goods (passing-off) and even unsafe imitations.
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