Social Community 2008

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  • Xeequa is the first social software solution, that was from ground up developed for businesses. The product is based on experience with business solutions, enterprise needs and social software architecture. Xeequa was founded with the vision to help companies create a better business environment for their ecosystem including customers, prospects, alliances, channels and suppliers as well as all the other constituencies of a business community.
  • Social Community 2008

    1. 1. Social Communities for Corporations …it’s a business style
    2. 2. <ul><li>Approximately 30% of the one Billion Internet users are part of a social network (2008) </li></ul>Social Technology Phenomenon
    3. 3. Social Technology Phenomenon <ul><li>Social media is the fastest growing technology ever </li></ul>
    4. 4. Social Technology Phenomenon <ul><li>It grew with zero advertising – zero sales zero cold calls </li></ul><ul><li>In 5 years to 250+ Million users </li></ul>
    5. 5. Social Technology Phenomenon <ul><li>How can it help - YOU - IN YOUR BUSINESS - TODAY? </li></ul>
    6. 6. How do YOU buy today <ul><li>You first check the Internet for meaningful comments </li></ul><ul><li>You check forums and get interesting opinions </li></ul><ul><li>You read blogs </li></ul><ul><li>You discuss with peers or experts </li></ul><ul><li>You explore with friends or colleagues </li></ul><ul><li>When you are “ready to buy” the decision is pretty much set in stone </li></ul><ul><li>You mostly ignore advertising </li></ul><ul><li>You hate cold calls </li></ul><ul><li>You through the junk mail in the waste basket </li></ul><ul><li>You have spam filters </li></ul><ul><li>You have popup stopper </li></ul>
    7. 7. How do most companies sell today <ul><li>Buy contact lists </li></ul><ul><li>Do mail shots </li></ul><ul><li>From small Google ads to bill boards </li></ul><ul><li>Follow up with cold calls </li></ul><ul><li>Engage call centers </li></ul><ul><li>Identify “readiness to buy” </li></ul><ul><li>Qualify the yield </li></ul><ul><li>Call and try to get an appointment </li></ul><ul><li>Start a sales process </li></ul><ul><li>Hope for the best </li></ul>
    8. 8. Buying and sales cycle disconnect <ul><li>Check how you buy (2 slides ago) and how you sell (1 slide ago) </li></ul><ul><li>Sales processes and buying behavior are worlds apart </li></ul><ul><li>Purchase decisions are made - before a sales process even started </li></ul><ul><li>The needs analysis and identification process happened in a social network. In most cases sales is not even aware of it. </li></ul><ul><li>RESULT </li></ul><ul><li>The lead qualities of all sources are worst than ever </li></ul><ul><li>Business is extremely tough </li></ul><ul><li>Sales results suck </li></ul>
    9. 9. We need alternatives <ul><li>Growing market share through your community </li></ul><ul><ul><li>87%(*) of purchase decisions are based on recommendations </li></ul></ul><ul><ul><li>Wouldn’t it be nice to get your prospects connected with your customers to develop trust early on? </li></ul></ul><ul><ul><li>Accelerate the conversation amongst customers, prospects, their peer groups </li></ul></ul><ul><ul><li>90%+ of purchased decisions are based on choice: “Select, Compare, Decide model” let your customers talk about it. </li></ul></ul><ul><li>Become a market leader through community </li></ul><ul><ul><li>Market leadership is determined by your community </li></ul></ul><ul><ul><li>Make your customers to advocates, your channels to your alliances and your suppliers to partners </li></ul></ul>* Jupiter Research
    10. 10. Alternative engagement <ul><li>You can use the hundreds or thousands of tools and vendors to build your community: LinkedIn, Facebook, MySpace, Flicker, Twitter, Hi5, Blogger, Wordpress… </li></ul><ul><ul><li>The challenge is to direct your business ecosystem, meaning your customers, prospects and partners to all those places and keep track of your brand attitude </li></ul></ul><ul><li>Or you build your own branded community where you invite all your market constituencies to your place. </li></ul><ul><li>At the end you will need to be present at all places. But if you have your own presence in the social web, it is easier for your community to get together at one place, while they still hangout at others too. </li></ul>
    11. 11. Branding in the social web ? How do you handle your brand?
    12. 12. Building your own community <ul><li>While you still engage in public social media places, create your own branded presence in the social web. </li></ul><ul><li>Provide a space for your customers to communicate not only with you but amongst each other </li></ul><ul><li>Bring prospects into that community </li></ul><ul><li>Have your business partner help boost the community </li></ul><ul><li>Bring your product and service teams into the community </li></ul><ul><li>Strengthen the relationship with all constituencies of your ecosystem </li></ul><ul><li>Your community does not replace the social networks of your teams it is a place for your customers, prospects and partners </li></ul>
    13. 13. Social Technology for Business The Point That Matters The ability to create and grow a trustful and loyal business community for a better business experience, resulting in more market acceptance and eventually market leadership.
    14. 14. Branded Community System
    15. 15. Network and community <ul><li>People network of trusted business connections </li></ul><ul><li>Alliance network of confirmed partnerships </li></ul><ul><li>Peer-to-peer networks of channels and partners </li></ul><ul><li>Customer to customer connections </li></ul>
    16. 16. Dialogue and interaction <ul><li>Blogs </li></ul><ul><li>Business forums to fuel the conversation and recommendations </li></ul><ul><li>Event tracking with event meeting calendar </li></ul><ul><li>Groups (open, closed, hidden) </li></ul>
    17. 17. <ul><li>A recent IDC report stated: “IDC believes that Xeequa is a sign of things to come. As firms mature in their approach to managing ecosystems, network thinking is becoming more prevalent and alliance executives will need a revised toolkit to deliver the results expected by their respective organizations.“ </li></ul>
    18. 18. Xeequa’s representation <ul><li>We established strategic alliances around the world – helping companies to build professional social business communities. </li></ul>
    19. 19. Thank You © 2007, 2008 Xeequa Corp. All rights reserved. Xeequa™, Xeelets™ and the Xeequa logo are either trademarks or registered trademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners. All materials contained herein are the property of each respective company identified on such materials, and may only be used, copied or distributed with the express written permission of each respective company. Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | [email_address] | www.xeequa.com (650) 384-0057 [email_address]
    20. 20. About <ul><li>Xeequa is an online social business software provider. The company’s Social Business Suite helps corporations to create a better business experience for customers, prospects and partners by providing a community platform to conduct a more trustful dialog, provide user generated business content and engage in online collaboration. </li></ul><ul><li>Xeequa`s Social Business Suite is designed especially for corporations or industry associations and includes social networking, alliance networking, forums, blogs, event tracking and online collaboration such as opportunity or project management. The solution supports corporate organization structures and provides an extended level of privacy rules created for corporate use. </li></ul><ul><li>The advertising free Software as a Service (SaaS) is subscription based and scales from small businesses to global enterprises. Xeequa has representation in the US, Europe, Asia and Australia. More info on http://www.xeequa.com or 1-650-384-0057. </li></ul>

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