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Open XKE - L'union fait la force : le rôle du design thinking dans l'innovation par Hugo Geissmann et Alexandre Irrmann-Tézé
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Open XKE - L'union fait la force : le rôle du design thinking dans l'innovation par Hugo Geissmann et Alexandre Irrmann-Tézé

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  • 1. L’union fait la FORCE
  • 2. We are … Hugo GEISSMANN Alexandre IRRMANN-TÉZÉ > Business development > Geek stuff Strategic marketing < Design thinking <
  • 3. We created … A company that will help you TRANSFORM YOUR IDEAS INTO REAL WORLD DIGITAL SERVICES
  • 4. build an AMAZING product
  • 5. We believe that the key is to gather the RIGHT PEOPLE at the RIGHT TIME with the RIGHT PHILOSOPHY
  • 6. TV shows producers agree …
  • 7. Pick the right team Teal’c … The anthropologist The soldier The scientist
  • 8. Did you say « pattern » ?
  • 9. Did you say « pattern » ? Tech/Scientist Big muscles Strategist
  • 10. Back to DIGITAL
  • 11. Did you say « pattern » ? « Strategist » « Geek » « Design » Marketing Developer UX Designer Sales Architect Art director Product team
  • 12. 2 WHY IS THE OBVIOUS NOT SO OBVIOUS ?
  • 13. ORGANISATION « Market » « IT » « Design » Can i borrow JOHN DOE from your team ? O N
  • 14. CULTURE Hi ! I’m a UX designer A what ?
  • 15. METHODOLOGY « Market » All done ! We just have to send it to the IT crew and go live. « IT » Another crazy idea from the marketing … & culture « Design » I am a misunderstood artist !
  • 16. 3 ! HOW TO MAKE THEM WORK TOGETHER ?
  • 17. an approach: DESIGN THINKING
  • 18. design thinking CONVERGENT & DIVERGENT PROCESS DISCOVER DEFINE EXECUTE
  • 19. design thinking CO-CREATION MARKETER DESIGN GEEK
  • 20. design thinking EMPATHY
  • 21. design thinking ITERATE
  • 22. BUILD BUILD BUILD LEARN BUILD iterate TEST
  • 23. design thinking HOLISTIC THINKING
  • 24. 4 ! Design thinking @ MyBigCompany
  • 25. EVOLUTION NOT REVOLUTION
  • 26. IDENTIFY missing skills
  • 27. BUILD A small TEAM WORKING IN THE same place
  • 28. EMPOWER THE TEAM
  • 29. build an AMAZING product
  • 30. SPREAD design mindset
  • 31. Thank you ! contact@thiga.fr