X Is About U!   …the monetization of X           Bob Schwartz     Jeff King      President, Magento
Merchants                Partners            X.commerce              Platform            Developers
Buyers &    Developers               SellersMerchants   & Partners
Enablethe   ecommerce ecosystem’s        success
$10,000,000,000,000                  $2,800,000,000,000Current          $480,000,000,000
#1 Total commerce volume#2 Total developer revenue#3 eBay, Inc. results
Developer andPartner Innovation
Demand/AwarenessCredibility  Price
X.commerce             Partner Program /     Developer     DirectorySolutions Partner& Affiliate Program                  ...
$€Subscription               ¥               Freemium                          License
Consumer  Products     Your Consumer Services and Apps  Merchant           Your Carts         Your Apps  Products  Platfor...
↪   There are hundreds of jobs posted daily for Magento developers↪   Bringing this directory to X.com
X.commerce             Partner Program /     Developer     DirectorySolutions Partner& Affiliate Program                  ...
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
X.commerce: The road to monetization
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X.commerce: The road to monetization

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The capabilities of the X.commerce platform can provide a gold mine. How can you best exploit them? Hear directly from developers how they leverage subscription, license and freemium models to get the most from their apps.

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  • Explain ‘U’ – don’t spell it out.
  • X.Commerce is fundamentally the intersection of these three communities to create a new ecosystem to drive commerce innovationACTIONS NEEDED ON SLIDE SET: x logo in middle?
  • X.commerce fundamentally fits within the eBay mission of creating a platform for connecting buyers and sellers. X.commerce mission is the same, creating a mechanism to connect buyers aka ‘merchants’ with sellers aka ‘developers and partners’ ACTIONS NEEDED ON SLIDE SET: build from ‘buyers and sellers’ to merchants and developers/partners. With X.commerce programs in the middle.
  • Magento is the most recent addition to the X.commerce family, one of the things eBay loved about Magento was its dedication to the ecosystem. X.Commerce is 100% on board with this the only iteration is to remove the ‘e’Enable the ecommerce ecosystem’s successWe measure everything we do against thisGood, Neutral or otherOur ecosystem makes more money on Magento than we do!developers, integrators and partnersACTION:Build/remove the ‘e’
  • Slice of the old thinking was $480B e-commerce.
  • If we do our job in making you successful, we will be too.As a matter of fact, this comes through in everything we do. Our top line goals for X.commerce are TCV and Developer revenue.
  • $62B 2010 gross merchandise volume 97.2M active users25M sellersCountries $14.7B Total GMV (Gross Merchandise Volume) in Q2 2011 for eBay97.2 million active users on eBayPayPal – 88,701eBay – 173,434Magento – 555,635173,400 Developers
  • 25% of transactions processed through 3rd party APIs/developer173,400 registered developers16,000 eBay appsXxx? Other ‘developer stat’ (capabilities/APIs/ # of calls?)Countries $14.7B Total GMV (Gross Merchandise Volume) in Q2 2011 for eBay97.2 million active users on eBayPayPal – 88,701eBay – 173,434Magento – 555,635$62B 2010 gross merchandise volume 97.2M active users173,400 Developers
  • 100M+ active user accountsQ211- $28.7B in 190 marketsPower Metrics on Paypal here100 million+ active registered accountsAvailable in 190 markets.$1 billion+ in Q2 2011 revenues (+31% yoy)$3.4 billion in 2010 revenue (+23% yoy)?what kind of powerful graphic can we use (world map w data on top and PP logo)88,700 Developers
  • 90K developers2406 PayPal Apps62 new apps submitted per weekPower Metrics on Paypal here100 million+ active registered accountsAvailable in 190 markets.$1 billion+ in Q2 2011 revenues (+31% yoy)$3.4 billion in 2010 revenue (+23% yoy)?what kind of powerful graphic can we use (world map w data on top and PP logo)100M+ active user accounts88,700 DevelopersQ211- $28.7B in 190 markets
  • 110,000 Merchants worldwide“Magento” Googled more than “eCommerce”Over $25B /yr in transactionsTop Alexa #800 site Searches on oDeskOver 3,500,000 downloadsCustomer Logos
  • 4,500+ apps and extensions (150+/ mo)275+ solutions partners300,000?$1-20 ratio of revenue110,000 Merchants worldwideTop Alexa #800 site Searches on oDeskOver 3,500,000 downloadsOver $25B /yr in transactions“Magento” Googled more than “eCommerce”Customer Logos
  • Each has a market leading independent in their own – X.commerce binds them all together to make a unified offering.EBay inc has individual assets that have been successful on their own. – X.commerce brings them together for the first time that developers can use as an integrated platform. X.commerce fabric weaves those systems together into a developer opportunity
  • Just like you’re the MerchantsDEMAND/ CREDIBILITY / PRICE
  • How do we drive revenue for you - series of programs and offerings. Lets talk about these.Not only about the great assets, but it’s really about you. Driving revenue to you.Lets get goingSo I’ve just told you about the opportunity and reach. Now lets review programs we’re working on to give you access to that reach. The distribution you’re looking for to bring your products and services to merchants. We’ve learned a lot from PayPal, eBay and Magento’s partner programs and will leverage and extend those programs to make them even better for X.commerce. First – Partner programs & solutions directory - -we’re expanding the Magento partner program to include X.commerce and will have a unified solutions directory to make it easier for merchants and consumers to find your offerings. Second – we’ve launched the Magento app store, you saw that in the keynote, want to make it seamless for merchants to adopt your productsThrid - We’ve launched a Training program with on site and online training courses to ensure your teams can get up to speed quickly and stay current.Certification program – ensures you get credit for your expertise and you can use your certification badge in the app store, directories, to help separate your company.Solutions partner program and affiliate program – ensures you get compensated for delivering merchants to the ecosystem Developer directory – powered by odesk. This new directory that enables developers to list and merchantsto hire, manage and pay X.commerce professionals online. Today is day 2 - we haven’t figured out everything looking forward to partnering with you to help develop X.commerce into an amazing platform odesk – skills – make it easy connect with merchants affiliate – if you bring ppl we’ll compensate you partner program – marketing….. app store- distribution merchandise your creative apps – get discovered and get compensated certification – make it easy to separate the best training – make sure you’re getting up to speed What is Magento Developer Certification?An objective, professional mid-advanced level certification geared toward professional developers that have real-world experience with Magento implementationsSponsored by MagentoCreated by Magento developer gurus with the input of experts from the global Magento ecosystemDeveloped using the most rigorous industry standards and methodologies for exam development, ensuring exam’s accuracy in evaluating relevant skillsWhy is this great news for all?Magento Developer Certification benefits all members of the global Magento ecosystem:Individual Developers: Be recognized for your Magento skillsBuild credibility with your peers and networkDifferentiate yourself from the competitionIncrease your value and incomeGain additional knowledge through preparation and trainingPromote your credentials via use of the Magento Certified Developer logo on your CV or RésuméHiring Managers: Easily identify qualified developersFind Magento partners that have teams of Magento Certified DevelopersSolution Partners: Ensure your developers have the right skillsShowcase your team's qualificationsDevelopers can take the exam at Innovate!During the Innovate Developers Conference at San Francisco's Moscone Center on October 12th - 13th, developers will have the first-ever opportunity to earn Magento Developer Certification by taking a beta version of the exam. Magento Developer Certification is the gold standard for credibility among Magento developers, partners and merchants.
  • Magento connect is our app marketplace – lots of traffic. -Create your extension once and make it available across all of Magento’s solutions.Because all of Magento’s solutions are built on the same code base, it’s easy to make your extension available for all of our offerings. That means more opportunity to sell to more merchants throughout our global ecosystem.Magento Connect provides multiple ways for developers to market their extensions and businesses: 1) Detailed extension listings with screencast videos2) “Featured Extensions” opportunities throughout the marketplace3) Customizable developer profile page You’ll even be able to earn “Trusted Extension” designation This designation will become the gold standard for Magento extension reliability, stability and support.
  • DEMO
  • These are some of the ways we’ve created to drive businessBrought up some developers with differing models Subscription, license, pay for performance, Jay El-Kaake, CEO Sweet Tooth  -                 Picture/Bio http://www.magento-developers-paradise.com/jay-el-kaake/ Jon Jessup, CEO, Cloud Conversion                Picture/bio http://cloudconversion.com/company/leadership/http://www.ebaydevcon.com/images/speakers/jon_jessup.jpg  Ben Congleton– Olark                Picture attached in emailBen Congleton is a founder and CEO of Olark Live Chat (http://www.olark.com), the simple and beautiful way to add Live Chat to your ecommerce store.  Ben cofounded Olark in 2009,  seeing a huge opportunity to help businesses better leverage live chat to increase the sales on their websites.  Olark has grown rapidly, and is now used by over 5000 amazing retailers including Busted Tees, Flor.com, Holster, 3G Store, and Kitchenware Direct.  As CEO, Ben has spearheaded Olark's customer focus, leading Olark to be known for its incredible company culture and its legions of happy customers.  Prior to Olark, Ben built and sold a web hosting company, backpacked around Europe, and was pursuing a PhD at the University of Michigan's School of Information.
  • How do we drive revenue for you - series of programs and offerings. Lets talk about these.Not only about the great assets, but it’s really about you. Driving revenue to you.Lets get goingSo I’ve just told you about the opportunity and reach. Now lets review programs we’re working on to give you access to that reach. The distribution you’re looking for to bring your products and services to merchants. We’ve learned a lot from PayPal, eBay and Magento’s partner programs and will leverage and extend those programs to make them even better for X.commerce. First – Partner programs & solutions directory - -we’re expanding the Magento partner program to include X.commerce and will have a unified solutions directory to make it easier for merchants and consumers to find your offerings. Second – we’ve launched the Magento app store, you saw that in the keynote, want to make it seamless for merchants to adopt your productsThrid - We’ve launched a Training program with on site and online training courses to ensure your teams can get up to speed quickly and stay current.Certification program – ensures you get credit for your expertise and you can use your certification badge in the app store, directories, to help separate your company.Solutions partner program and affiliate program – ensures you get compensated for delivering merchants to the ecosystem Developer directory – powered by odesk. This new directory that enables developers to list and merchantsto hire, manage and pay X.commerce professionals online. Today is day 2 - we haven’t figured out everything looking forward to partnering with you to help develop X.commerce into an amazing platform odesk – skills – make it easy connect with merchants affiliate – if you bring ppl we’ll compensate you partner program – marketing….. app store- distribution merchandise your creative apps – get discovered and get compensated certification – make it easy to separate the best training – make sure you’re getting up to speed What is Magento Developer Certification?An objective, professional mid-advanced level certification geared toward professional developers that have real-world experience with Magento implementationsSponsored by MagentoCreated by Magento developer gurus with the input of experts from the global Magento ecosystemDeveloped using the most rigorous industry standards and methodologies for exam development, ensuring exam’s accuracy in evaluating relevant skillsWhy is this great news for all?Magento Developer Certification benefits all members of the global Magento ecosystem:Individual Developers: Be recognized for your Magento skillsBuild credibility with your peers and networkDifferentiate yourself from the competitionIncrease your value and incomeGain additional knowledge through preparation and trainingPromote your credentials via use of the Magento Certified Developer logo on your CV or RésuméHiring Managers: Easily identify qualified developersFind Magento partners that have teams of Magento Certified DevelopersSolution Partners: Ensure your developers have the right skillsShowcase your team's qualificationsDevelopers can take the exam at Innovate!During the Innovate Developers Conference at San Francisco's Moscone Center on October 12th - 13th, developers will have the first-ever opportunity to earn Magento Developer Certification by taking a beta version of the exam. Magento Developer Certification is the gold standard for credibility among Magento developers, partners and merchants.
  • X.commerce: The road to monetization

    1. 1. X Is About U! …the monetization of X Bob Schwartz Jeff King President, Magento
    2. 2. Merchants Partners X.commerce Platform Developers
    3. 3. Buyers & Developers SellersMerchants & Partners
    4. 4. Enablethe ecommerce ecosystem’s success
    5. 5. $10,000,000,000,000 $2,800,000,000,000Current $480,000,000,000
    6. 6. #1 Total commerce volume#2 Total developer revenue#3 eBay, Inc. results
    7. 7. Developer andPartner Innovation
    8. 8. Demand/AwarenessCredibility Price
    9. 9. X.commerce Partner Program / Developer DirectorySolutions Partner& Affiliate Program $ Connect App Store Certification Training
    10. 10. $€Subscription ¥ Freemium License
    11. 11. Consumer Products Your Consumer Services and Apps Merchant Your Carts Your Apps Products Platform X.commerce Fabric ProductsCapabilities Your Capabilities
    12. 12. ↪ There are hundreds of jobs posted daily for Magento developers↪ Bringing this directory to X.com
    13. 13. X.commerce Partner Program / Developer DirectorySolutions Partner& Affiliate Program $ Connect App Store Certification Training

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