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X.commerce Platform Overview
 

X.commerce Platform Overview

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Commerce is a significant segment of the globaleconomy. The commerce landscape is undergoing massive change driven by consumers adopting disruptive social, mobile and local technologies. Learn why we ...

Commerce is a significant segment of the globaleconomy. The commerce landscape is undergoing massive change driven by consumers adopting disruptive social, mobile and local technologies. Learn why we are building the X.commerce platform and how developers and merchants can leverage it to meet this increasing demand and grow their business. Get details of how the platform is built, the opportunities it presents and the current roadmap.

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  • In the demo we’ll show you how to
  • Keep pace with innovationIntegrate once, distribute anywhereLeverage network effect
  • Large merchant storyProblem: How can I stop being a showroom for other online retailers? i.e. In store shopper converges on a product to buy, but ends up purchasing elsewhere after doing price comparison. Objective: Paint a picture of how x.commerce can process interesting events from shoppers to create meaningful offers to increase conversion. Scenario:Jane is at a ToysRUs store shopping for a crib.  After finding the right one, she scans the product via RedLaser, and finds that some online retailers carry the same product for $20 less.  She has to decide whether to buy the product from the store (or) order online and wait for 5 days.ToysRUs finds about this using x.commerce, and makes a real time promotional offer to Jane for $10 off the crib valid the same day. Jane decides to buy from the store. Flow:RedLaser app sends X.commerce the selected product, user location, and any available information to identify the user.x.commerce matches the commerce profile of the user and merchant promotional campaign settings, to recommend a promotional offer.The promotional offer is delivered to RedLaser app along with price search results.Interaction Inc. Identity on any Cart Competitive storefronts also leverage X.commerce platform to bolster capabilitiesPlatform capabilities include eBay Inc. and non-eBay Inc. assets to build the most comprehensive set

X.commerce Platform Overview X.commerce Platform Overview Presentation Transcript

  • Buy in Marketing & aisle referralsIn-store price Promotions comparison & discounts Mobile Research online, payment find in-stock
  • MobileLocalSocialDigital
  • My life in briefBS, MS MS, PhD
  • + Online $600B Web enabled offline $3T Offline $4.5T + -Sources: Forrester, IDC, Internal Estimates, Proprietary Model(1) Online refers to TCV$ earned via online channels(2) Web-Enabled Offline refers to TCV$ earned via offline channels but were influenced by a website(3) Offline refers to TCV$ earned via offline channels
  • ReachIntegrationCollaboration
  • One-stop ShopIntegration Framework Participant-driven
  • Consumer Products Your Consumer Services and Apps Merchant Your Carts Your Apps Products Platform X.commerce Fabric ProductsCapabilities Your Capabilities
  • Consumer Products Your Consumer Services and Apps Merchant Your Carts Your Apps Products Platform X.commerce Fabric ProductsCapabilities Your Capabilities
  • Consumer Products Your Consumer Services and Apps Merchant Your Carts Your Apps Products Platform X.commerce Fabric ProductsCapabilities Your Capabilities
  • Merchants Capabilities Merchants CapabilitiesMerchant: easy adoption of new capabilities, low switching costsDeveloper: no barriers to entry, easy on-boarding of customers
  • Consistent interfaces RICH Developer-friendly! Cloud Ready AutonomousEVOLVABLE Modular Secure ROBUST Scalable
  • Off-the-shelf Carts Magento Custom Carts Other Apps X.commerce Fabric Comparison… Online Offline eBay Marketplace Shopping SEM Kenshoo Social SEO Display Ads Affiliate Analytics Terapeak … Store Store Media Engine
  • 20% 80%Innovation Innovation80% 20%Integration Integration
  • ReachFaster time-to-marketFuture-proofInsightsTrusted
  • ReachEaseMonetizeData
  • Consumer Products Your Consumer Services and Apps Merchant Your Carts Your Apps Products Platform X.commerce Fabric ProductsCapabilities Your Capabilities
  • WednesdayIntroducing the X.commerce Platform 12:30-1:15 Room 3000Magento and the X.commerce Platform 1:45-2:30From Code to Capability 3:00-3:45 Room 2009ThursdayAn Overview of X.commerce Capabilities 12:30 - 1:15X.commerce: The Road to Monetization 1:45 - 2:30X.commerce Identity Strategy 3:00 - 3:45 Room 2009Community: The Next Generation 4:15 - 5:00