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Many companies are trying to tap into the 750 million potential shoppers on Facebook—and missing. That’s because social commerce is about more than just putting up a Facebook storefront and adding ...

Many companies are trying to tap into the 750 million potential shoppers on Facebook—and missing. That’s because social commerce is about more than just putting up a Facebook storefront and adding a Like button to your products. Social commerce vendors, brands, sellers, suppliers and developers need to know about the following: social shopping trends; social data integration with traditional ecommerce analytics; why Taste Graphs will overtake Social Graphs in influencing purchasing decisions, and how Facebook may emerge as a dominant micropayments platform.