Handling the boom in international commerce


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The world’s two billion Internet consumers are accessing U.S. markets through the web more than ever. In fact, one in ten U.S. ecommerce transactions already comes from international consumers. How have retailers been responding to this lucrative change in the landscape? What APIs, development languages, and payment technologies work best when dealing with foreign terms, currencies, and shipping implications?

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Handling the boom in international commerce

  1. 1. International eCommerceExpansionPitney Bowes
  2. 2. Agenda- Global Opportunity & Trends- Global eCommerce Technologies & Best Practices- Tech Talk- Q&A
  3. 3. Trend 1: The global online population is surging Trend 2: Global eCommerce markets are surging Trend 3: The U.S. dollar maintains a weakened position Europe 15% Internet; 14% eCommerce by 2015 Asia-Pacific 60% Internet; 20% eCommerce *China alone Latin America by 2015 will = 430M by 2015 40% Internet; 30% eCommerce by 2015Source: Forrester and Internet Retailer
  4. 4. These trends are converging to catalyze cross-border Ecommerce in the states. Cross-border Ecommerce was 6% of total U.S. Ecommerce spend last year – by 2015, it will be 15%. 2015 2009 Cross- Cross- Border Border 6% $8.1B CAGR 20% 15% $26.5BSource: Celent, JC Williams, Forrester, and Pitney Bowes internal data
  5. 5. A Quick Look at the Top 11 Geographies for U.S. Retailers by Retail Spending UK Canada 11% Switzerland 49% 2% Germany 3% Spain France 1% 2% Japan 2% Singapore 2% Hong Kong 4% Brazil 2% Australia 22%Source: Pitney Bowes internal data
  6. 6. Focus Your Global Efforts on theTop English-Speaking Markets Cross-Border Cross-Border eCommerce Volume Power Shopper Spending (by % of $) (by % of $) = 80%+ of = 60%+ of cross-border power shoppers Canada 37% 49% UK 11% 18% 7% Australia 22% Canada Australia UK
  7. 7. In our global experience, cross-border buyers usually go for these top 10 categories. Note that Apparel triples the second closest. Apparel Footwear Leather Top 10 U.S. Jewelry Electronics Product Home Goods Categories in Clocks, Watches International Carpet, Fabrics Markets Computers CosmeticsSource: Pitney Bowes internal data
  8. 8. *Global eCommerce Technologies
  9. 9. Types of International Technologies Dynamic Currency Conversion Payment Fraud International Payment Processing Import/Export Landed Costs Management Shipping International Shipping Address Options Standardization Localization Language Translation
  10. 10. The Retailer “InternationalContinuum” Step 4: In-Country 3PL, Presence Inventory, Shipping Step 3: Multi- Multi- Localization & Currency Payments In-Country Fulfillment Fraud Step 2: Language Implement Translation Global Tech Landed Costs Step 1: Address Accept Standards Import & Export Global Shipping Mgmt Orders
  11. 11. When shopping online, which of the following has or might discourage youfrom completing a purchase once near checkout? Additional fees High shipping at delivery costs Responses from 1,000 61% 77% eCommerce buyers from Canada, 1,000 from UK, and 1,000 from Australia. Pricing is not my currency 37% Delivery too long 34% Doesn’t accept my credit card 34% Can’t read the language Bad return 39% policies 32%
  12. 12. To the UX Designers:International SignageMatters! Direct correlation to international signage and international revenues.
  13. 13. To the UX Designers:International SignageMatters! Direct correlation to international signage and international revenues.
  14. 14. According to Our Research,Shipping Options Matter Most!
  15. 15. Multi-Payments Matter! Screenshot Needed!
  16. 16. *Tech Talk
  17. 17. International eCommerce Preparation isDriven by 3rd Party Apps, APIs, and Services eCommerce Sites Payments, Fraud, Fraud Shipping Multi- Payments APIs Multi- Payments Import & Export Mgmt Landed Costs Address Standards
  18. 18. Mike’s 3 Slides:These next slide will outline some technical issues thatpeople who arent familiar with international commerce might encounter when trying to implement these aforementioned APIs. Simple things like avoidingdependence on address validation, identifying limiting factors in their data and code, etc