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Creative complex commerce: Respecting the Customers’ brand while integrating new technology
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Creative complex commerce: Respecting the Customers’ brand while integrating new technology

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New technology drives the need for new experiences. In this session, we’ll look at what the rise of open source means for retailers, and how retailers can take advantage of new technology such as …

New technology drives the need for new experiences. In this session, we’ll look at what the rise of open source means for retailers, and how retailers can take advantage of new technology such as Magento to deliver innovation. We’ll also discuss ways to enhance the user journey—from social to local and mobile commerce— while respecting the brand and avoiding lookalike sites. We’ll bring it all together through a case study from the B2B world that pushes the boundaries of traditional commerce.

Published in: Technology, Business

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Transcript

  • 1. CREATIVE:COMPLEX:COMMERCE:RESPECTING THECUSTOMERS’ BRANDWHILE INTEGRATINGNEW TECHNOLOGIES
  • 2. A little about us.......Session Digital / Magento LogosSpice Girls slide
  • 3. What makes Ecommerce effective?Image from Magento slide of the separate componantsImage of consumer & brand Product Development/ Manufacturing/ Suppliers/ Inventory/ Shipping Accounting & Finance Purchasing ERP System Fulfillment Web/ Content Marketing Customer Service Development & Support
  • 4. We‟re alldevelopers,right?Why should wecare aboutbrand?
  • 5. Technology’s role?Latest thing? Emperors new clothes?Images – some examples of ridiculous situations (eg over-engineered Does thisthings) enhance the brand?
  • 6. So what is Branded Ecommerce? Al’s Connected Spaces/Touchpoints
  • 7. Technologyshould not limityour ambitions
  • 8. Technology enhances brand We believe: that merchants should harness in helping all merchants and technology, compete, save time, developers not the other way around. Technology solutions just share ideas, grow, and frankly should be future-proof and meet make more money—faster. their needs, not enslave them with confusion and costs.
  • 9. What does thismean formerchants?Brandedinnovation....
  • 10. What is Magento today? • An eco-system of • Magento services and Enterprise is partners not.... around your • Built needs • An “Out of the Box” • solution range of Huge additional „plug-in‟ • “One size fits” all solution services • • A ready made store Wide range of specialist partners
  • 11. Why?Ownership and Control
  • 12. speed to tailored market solutions feature set ownershipWhat does that mean for business?
  • 13. Licensing costs Development budget £££ £££ Licensing costs Development budgetWhat does that mean for business? Best use of budget
  • 14. So why do clients love Magento?A unique store fora unique businessImage of crazy „store‟
  • 15. Femininity QualityEase of wear AccessibleEffortless Chic
  • 16. Huge real estategiven to heroproducts
  • 17. Ease /AccessibilitySimple roll-overproduct detail
  • 18. Edgy / Attitude Style Exclusive / Aspiration Edgy / Attitude StyleStatus / Exclusive
  • 19. Friends Store
  • 20. 100s of artistsHuge back catalogueGlobal reachLocal market focus
  • 21. UK Germany France Italy SpainEuropean consumer base
  • 22. Technology enabling access
  • 23. Fans want artists - not labels
  • 24. Access to exclusive QR SESSION contentCODE Order at gig, delivered to homeConsumer choice
  • 25. How flexible can Magento get?
  • 26. 20 Depotsacross UK„000s ofcustomersAdd valueTools/services/technology
  • 27. Targeted CRM Newsletters• Relevance and Context• Product Range, Prices• Segmented by audience• Dynamic Product Recommendations• Expert Opinion
  • 28. Thanks! AnyQuestions?